Chairman Audience in United States
Chairman has an estimated audience of 5,951,294 people in United States. 53.4% are female, 46.6% are male, average age 41.3. Top brand affinities: Capital One, Google Maps, Indeed.com, Outback Steakhouse, Spirit Airlines.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (5.26× the country average). Demographically, the Chairman audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Individualism.
Category: Business & Career · Type: Topic
Demographics of Chairman fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.3 |
| Estimated audience size | 5,951,294 |
Audience persona
The typical Chairman fan in United States is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 5.26× | Business & Career |
| Google Maps | 4.86× | Internet & Social Media |
| Indeed.com | 4.54× | Business & Career |
| Outback Steakhouse | 6.47× | Food & Beverages |
| Spirit Airlines | 7.15× | Travel & Leisure |
| Google Flights | 4.72× | Travel & Leisure |
| Enterprise Rent-A-Car | 5.04× | Cars & Mobility |
| CarGurus | 4.6× | Cars & Mobility |
| Diabetes mellitus awareness | 5.26× | Health |
| Circle K | 5.05× | Shopping |
| Singer-songwriter | 2.66× | Music & Radio |
| Google News | 3.74× | News |
| MSN | 2.36× | News |
| Microblogging | 5.26× | Technology & Electronics |
| Autism Awareness | 5.26× | Health |
| JetBlue | 3.94× | Travel & Leisure |
| Khan Academy | 4.68× | Business & Career |
| Hawaiian Airlines | 6.73× | Travel & Leisure |
| Alaska Airlines | 3.99× | Travel & Leisure |
| DeviantArt | 3.75× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.14 |
| Individualism | JOY | 1.63 |
| Convenience Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.44 |
| Career Orientation | POWER | 1.42 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Taiwan | 5.5% |
| Germany | 4.1% |
See Chairman audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chairman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.