Rascasse Audience Intelligence

Chairman Audience in United States

A data profile of the people who buy, follow and care about Chairman in United States — modelled from more than twelve digital signal sources. Chairman has an estimated audience of 5,951,294 people in United States.

#3370among Topic in United States#533in Business & Career

The average Chairman fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Spirit Airlines, Outback Steakhouse, JetBlue, with strongest over-indexing on Spirit Airlines (5.26× the country average).

Demographically, the Chairman audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chairman fan in United States is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Spirit Airlines.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chairman profile in United States.

Audience size
6M
in United States
Gender
53.4%♀
46.6% male
Age
41.3
average years
Country rank
#5744
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chairman fans

53.4% are female, 46.6% are male, average age 41.3.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Chairman audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.3
Estimated audience size5,951,294
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Chairman audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Chairman audience comes from United States.

Worldwide audience distribution share by country for Chairman
CountryShare
United States20.8%
Taiwan5.5%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chairman audience in United States is strongest.

Fig. 05

Top regions by affinity

Chairman fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.35×
02California~900K1.34×
03Georgia~200K1.25×
04Washington, District of Columbia~20K1.17×
05New Jersey~200K1.15×
06Texas~600K1.13×
07Maryland~100K1.07×
08Florida~400K1.06×
09Virginia~200K1.06×
10Louisiana~80K1.06×
11Oklahoma~70K1.06×
12Massachusetts~100K1.05×
13Nevada~60K1.05×
14Hawaii~30K1.05×
15Pennsylvania~200K1.04×
16Illinois~200K1.04×
17Washington~100K1.04×
18North Carolina~200K1.03×
19Arizona~100K1.03×
20Indiana~100K1.03×
21Alabama~80K1.01×
22Connecticut~60K1.01×
23Delaware~20K1.01×
24Tennessee~100K1.00×
25Minnesota~80K1.00×
26Mississippi~50K1.00×
27Vermont~10K1.00×
28New Mexico~30K0.99×
29South Dakota~10K0.99×
30Alaska~10K0.99×
31North Dakota~10K0.99×
32Michigan~200K0.98×
33Arkansas~50K0.98×
34Kansas~50K0.98×
35South Carolina~90K0.97×
36New Hampshire~20K0.97×
37Maine~20K0.97×
38Montana~20K0.97×
39Oregon~70K0.96×
40Utah~50K0.96×
41Nebraska~30K0.96×
42Rhode Island~20K0.96×
43Idaho~30K0.95×
44Wisconsin~80K0.94×
45West Virginia~30K0.94×
46Missouri~90K0.93×
47Kentucky~70K0.93×
48Iowa~50K0.93×
49Ohio~200K0.90×
50Colorado~80K0.90×
Fig. 06

Affinity by region

Affinity by region — Chairman, United States
0.90×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chairman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chairman audience
#·InterestCategoryAffinity×
01Spirit AirlinesTravel & Leisure5.26×
02Carrabba's Italian GrillFood & Beverages5.26×
03Hawaiian AirlinesTravel & Leisure5.09×
04Outback SteakhouseFood & Beverages4.49×
05JetBlueTravel & Leisure3.47×
06The Cheesecake FactoryFood & Beverages2.97×
07Mineral waterFood & Beverages2.62×
08Google FlightsTravel & Leisure2.57×
09southwest airlinesTravel & Leisure2.48×
10Sustainable energyHome & Garden2.25×
11Online newspaperNews2.24×
12Microwave ovenHome & Garden2.24×
13Alaska AirlinesTravel & Leisure2.21×
14Internet celebrityInternet & Social Media2.04×
15InnovationBusiness & Career1.99×
16Renewable energyBusiness & Career1.94×
17Real propertyHome & Garden1.90×
18Apple TVMovies & TV1.88×
19ExpediaTravel & Leisure1.84×
20GeneticsKids & Family1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chairman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chairman audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
Career OrientationPOWER1.50×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chairman audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chairman have in United States?

Chairman has an estimated audience of 5,951,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chairman fans?

53.4% of Chairman fans are female, 46.6% are male, with an average age of 41.3 years.

03

Which brands do Chairman fans like most?

Chairman fans show strongest brand affinity for Spirit Airlines (5.26×), Outback Steakhouse (4.49×), and JetBlue (3.47×) over the country average.

04

Where do Chairman fans live in United States?

Chairman fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Chairman fans also like?

Beyond Chairman itself, the audience over-indexes on Outback Steakhouse (4.49×), JetBlue (3.47×), Google Flights (2.57×), and southwest airlines (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Chairman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chairman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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