DAK-Gesundheit Audience in Germany
DAK-Gesundheit has an estimated audience of 1,472,624 people in Germany. 46.9% are female, 53.1% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Health insurance, Vacation rental, General practitioner, Tagesschau, RTL Television.
The average DAK-Gesundheit fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Health insurance, Vacation rental, General practitioner, with strongest over-indexing on Health insurance (24.53× the country average). Demographically, the DAK-Gesundheit audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of DAK-Gesundheit fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.1 |
| Estimated audience size | 1,472,624 |
Audience persona
The typical DAK-Gesundheit fan in Germany is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 290,407 | 0.9× |
| Bayern | 186,501 | 0.79× |
| Hessen | 162,422 | 1.45× |
| Baden-Württemberg | 155,748 | 0.78× |
| Niedersachsen | 134,649 | 0.94× |
| Rheinland-Pfalz | 88,841 | 1.2× |
| Berlin | 86,216 | 1.31× |
| Schleswig-Holstein | 73,683 | 1.39× |
| Brandenburg | 72,800 | 1.59× |
| Sachsen | 46,291 | 0.64× |
| Mecklenburg-Vorpommern | 34,218 | 1.22× |
| Hamburg | 31,467 | 0.95× |
| Thüringen | 31,179 | 0.83× |
| Sachsen-Anhalt | 30,831 | 0.81× |
| Saarland | 12,612 | 0.7× |
| Bremen | 6,377 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 24.53× | Business & Career |
| Vacation rental | 7.46× | Travel & Leisure |
| General practitioner | 11.5× | Health |
| Tagesschau | 2.04× | Movies & TV |
| RTL Television | 3.06× | Movies & TV |
| Insurance | 2.91× | Business & Career |
| Pets | 1.58× | Pets & Animals |
| Satire | 3.77× | Literature |
| Vacations | 2.42× | Travel & Leisure |
| Western Union | 3.44× | Business & Career |
| Ariana Grande | 4.16× | Music & Radio |
| Commerzbank | 1.94× | Business & Career |
| Family | 1.52× | Kids & Family |
| Personal finance | 1.58× | Business & Career |
| Property insurance | 9.6× | Home & Garden |
| Automobiles | 1.53× | Cars & Mobility |
| Fachhochschule | 5.33× | Business & Career |
| German television comedy | 4.14× | Movies & TV |
| Netto Marken-Discount | 1.64× | Shopping |
| Bedroom furniture | 3.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Indulgence | JOY | 1.46 |
| Family Orientation | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.27 |
| Travelling | THRILL | 1.15 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.2% |
| China | 0.9% |
| Poland | 0.8% |
See DAK-Gesundheit audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does DAK-Gesundheit have in Germany?
DAK-Gesundheit has an estimated audience of 1,472,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DAK-Gesundheit fans?
46.9% of DAK-Gesundheit fans are female, 53.1% are male, with an average age of 42.1 years.
Which brands do DAK-Gesundheit fans like most?
DAK-Gesundheit fans show strongest brand affinity for Health insurance (24.53×), Vacation rental (7.46×), and General practitioner (11.5×) over the country average.
Where do DAK-Gesundheit fans live in Germany?
DAK-Gesundheit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 290,407), Bayern (reach 186,501), and Hessen (reach 162,422). These three regions account for the largest share of the active audience.
What other brands do DAK-Gesundheit fans also like?
Beyond DAK-Gesundheit itself, the audience over-indexes on Vacation rental (7.46×), General practitioner (11.5×), Tagesschau (2.04×), and RTL Television (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DAK-Gesundheit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.