Rascasse Audience Intelligence

DAK-Gesundheit Target Market in Germany

A data profile of the people who buy, follow and care about DAK-Gesundheit in Germany — modelled from more than twelve digital signal sources. DAK-Gesundheit has an estimated audience of 1,505,878 people in Germany.

#8among Insurances in Germany#564among Brand in Germany#412in Business & Career

The average DAK-Gesundheit fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Health insurance, General practitioner, Tagesschau, with strongest over-indexing on Health insurance (33.69× the country average).

Demographically, the DAK-Gesundheit audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DAK-Gesundheit fan in Germany is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DAK-Gesundheit profile in Germany.

Audience size
1.5M
in Germany
Gender
50.3%♀
49.7% male
Age
42.9
average years
Country rank
#4443
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DAK-Gesundheit

50.3% are female, 49.7% are male, average age 42.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for DAK-Gesundheit audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age42.9
Estimated audience size1,505,878
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the DAK-Gesundheit audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

93.0%

of the worldwide DAK-Gesundheit audience comes from Germany.

Worldwide audience distribution share by country for DAK-Gesundheit
CountryShare
Germany93.0%
China1.0%
Poland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DAK-Gesundheit audience in Germany is strongest.

Fig. 05

Top regions by affinity

DAK-Gesundheit customers by region in Germany
#RegionReachAffinity×
01Brandenburg~70K1.55×
02Hessen~200K1.44×
03Schleswig-Holstein~80K1.42×
04Mecklenburg-Vorpommern~40K1.33×
05Berlin~80K1.20×
06Rheinland-Pfalz~90K1.16×
07Niedersachsen~100K0.92×
08Hamburg~30K0.91×
09Nordrhein-Westfalen~300K0.90×
10Thüringen~30K0.89×
11Sachsen-Anhalt~30K0.86×
12Bayern~200K0.76×
13Baden-Württemberg~200K0.76×
14Saarland~10K0.75×
15Sachsen~50K0.65×
16Bremen~8K0.62×
Fig. 06

Affinity by region

Affinity by region — DAK-Gesundheit, Germany
0.62×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DAK-Gesundheit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DAK-Gesundheit audience
#·InterestCategoryAffinity×
01Health insuranceBusiness & Career33.69×
02General practitionerHealth14.74×
03Property insuranceHome & Garden10.55×
04Risk managementBusiness & Career4.18×
05Bedroom furnitureHome & Garden3.75×
06InsuranceBusiness & Career3.34×
07EssoCars & Mobility3.10×
08VolunteeringPolitics & Society2.84×
09Efficient energy useTechnology & Electronics2.63×
10Deutsche BankBusiness & Career2.63×
11CommerzbankBusiness & Career2.41×
12PostbankBusiness & Career2.29×
13TagesschauMovies & TV1.99×
14KauflandShopping1.93×
15NatureHome & Garden1.77×
16Netto Marken-DiscountShopping1.61×
17Personal financeBusiness & Career1.59×
18WhatsAppInternet & Social Media1.56×
19AldiShopping1.55×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DAK-Gesundheit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DAK-Gesundheit audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
Career OrientationPOWER1.48×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DAK-Gesundheit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Price SensitivityPREMIUM0.78×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DAK-Gesundheit's target market in Germany?

DAK-Gesundheit's target market in Germany covers an estimated 1,505,878 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DAK-Gesundheit customers?

50.3% of the DAK-Gesundheit audience are female, 49.7% are male, with an average age of 42.9 years.

03

Which brands do DAK-Gesundheit fans like most?

DAK-Gesundheit fans show strongest brand affinity for Health insurance (33.69×), General practitioner (14.74×), and Tagesschau (1.99×) over the country average.

04

Where do DAK-Gesundheit fans live in Germany?

DAK-Gesundheit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DAK-Gesundheit fans also like?

Beyond DAK-Gesundheit itself, the audience over-indexes on General practitioner (14.74×), Tagesschau (1.99×), Insurance (3.34×), and Commerzbank (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See DAK-Gesundheit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DAK-Gesundheit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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