A data profile of the people who buy, follow and care about Silence in United States — modelled from more than twelve digital signal sources. Silence has an estimated audience of 320,615 people in United States.
The average Silence fan in United States is 38.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FIFA Club World Cup, Web server, Lyric poetry, with strongest over-indexing on FIFA Club World Cup (25.06× the country average).
Demographically, the Silence audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Silence fan in United States is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for FIFA Club World Cup.
The key figures that characterise the Silence profile in United States.
57.3% are female, 42.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 38.4 |
| Estimated audience size | 320,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 22% |
Where the Silence audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~4K | 1.15× | |
| 02 | California | ~40K | 1.10× | |
| 03 | Alaska | <1K | 1.10× | |
| 04 | Texas | ~30K | 1.09× | |
| 05 | North Carolina | ~10K | 1.09× | |
| 06 | Kentucky | ~4K | 1.09× | |
| 07 | Washington | ~7K | 1.08× | |
| 08 | Arkansas | ~3K | 1.08× | |
| 09 | Oregon | ~4K | 1.07× | |
| 10 | Georgia | ~10K | 1.06× | |
| 11 | Nebraska | ~2K | 1.06× | |
| 12 | Kansas | ~3K | 1.05× | |
| 13 | Idaho | ~2K | 1.05× | |
| 14 | Indiana | ~6K | 1.04× | |
| 15 | Utah | ~3K | 1.04× | |
| 16 | Minnesota | ~5K | 1.03× | |
| 17 | Virginia | ~8K | 1.02× | |
| 18 | Louisiana | ~4K | 1.02× | |
| 19 | New Mexico | ~2K | 1.02× | |
| 20 | Hawaii | ~1K | 1.02× | |
| 21 | Michigan | ~8K | 1.01× | |
| 22 | Missouri | ~5K | 1.01× | |
| 23 | Montana | <1K | 1.01× | |
| 24 | North Dakota | <1K | 1.01× | |
| 25 | Pennsylvania | ~10K | 1.00× | |
| 26 | South Dakota | <1K | 1.00× | |
| 27 | Illinois | ~10K | 0.99× | |
| 28 | Arizona | ~7K | 0.99× | |
| 29 | Maine | ~1K | 0.99× | |
| 30 | South Carolina | ~5K | 0.98× | |
| 31 | Alabama | ~4K | 0.98× | |
| 32 | Connecticut | ~3K | 0.98× | |
| 33 | Rhode Island | <1K | 0.98× | |
| 34 | Florida | ~20K | 0.97× | |
| 35 | New York | ~20K | 0.97× | |
| 36 | Maryland | ~5K | 0.97× | |
| 37 | Mississippi | ~3K | 0.97× | |
| 38 | West Virginia | ~1K | 0.97× | |
| 39 | Ohio | ~9K | 0.96× | |
| 40 | Tennessee | ~6K | 0.96× | |
| 41 | Nevada | ~3K | 0.96× | |
| 42 | Iowa | ~2K | 0.95× | |
| 43 | New Jersey | ~8K | 0.94× | |
| 44 | Wisconsin | ~5K | 0.94× | |
| 45 | Delaware | <1K | 0.93× | |
| 46 | Vermont | <1K | 0.93× | |
| 47 | Massachusetts | ~6K | 0.91× | |
| 48 | Colorado | ~5K | 0.91× | |
| 49 | Washington, District of Columbia | <1K | 0.89× | |
| 50 | New Hampshire | ~1K | 0.86× |
The strongest cross-interests of the Silence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA Club World Cup | Sports | 25.06× | ||
| 02 | Lyric poetry | Literature | 24.97× | ||
| 03 | El País | News | 15.25× | ||
| 04 | Valencia CF | Sports | 14.86× | ||
| 05 | Sport Club Internacional | Sports | 12.45× | ||
| 06 | Atlético Madrid | Sports | 11.03× | ||
| 07 | Web server | Technology & Electronics | 10.23× | ||
| 08 | Milwaukee Brewers | Sports | 8.21× | ||
| 09 | Pittsburgh Pirates | Sports | 6.60× | ||
| 10 | Detroit Tigers | Sports | 5.11× | ||
| 11 | Western Union | Business & Career | 4.61× | ||
| 12 | Spanish language | Politics & Society | 4.12× | ||
| 13 | Las Vegas | Travel & Leisure | 3.79× | ||
| 14 | Renewable energy | Business & Career | 3.47× | ||
| 15 | Real Madrid C.F. | Sports | 3.01× | ||
| 16 | Radio | Technology & Electronics | 2.80× | ||
| 17 | Discount stores | Shopping | 2.60× | ||
| 18 | Pizza Hut | Food & Beverages | 2.20× | ||
| 19 | McDonald's | Food & Beverages | 2.10× | ||
| 20 | Internet & Social Media | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.10× | |
| Family Orientation | CONSERVATISM | 1.76× | |
| Price Sensitivity | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Sports Activity | POWER | 0.75× |
Silence has an estimated audience of 320,615 people in United States, concentrated in California and Texas.
57.3% of Silence fans are female, 42.7% are male, with an average age of 38.4 years.
Silence fans show strongest brand affinity for FIFA Club World Cup (25.06×), Web server (10.23×), and Lyric poetry (24.97×) over the country average.
Silence fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Silence itself, the audience over-indexes on Web server (10.23×), Lyric poetry (24.97×), Milwaukee Brewers (8.21×), and Detroit Tigers (5.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Silence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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