A data profile of the people who buy, follow and care about Scratching in Italy — modelled from more than twelve digital signal sources. Scratching has an estimated audience of 3,990,497 people in Italy.
Scratching has an estimated audience of 3,990,497 people in Italy. 51.0% are female, 49.0% are male, average age 44.8. Top brand affinities: SuperEnalotto, corriere dello sport, WhatsApp, Wikipedia, Personal finance.
Top brand affinities include SuperEnalotto, corriere dello sport, WhatsApp, with strongest over-indexing on SuperEnalotto (2.72× the country average).
Demographically, the Scratching audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
The typical Scratching fan in Italy is balanced, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Scratching profile in Italy.
51.0% are female, 49.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 44.8 |
| Estimated audience size | 3,990,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Scratching audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.8% |
| Italy | 13.7% |
| Brazil | 10.3% |
The strongest cross-interests of the Scratching audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ICloud | Technology & Electronics | 3.13× | ||
| 02 | Wikipedia | Internet & Social Media | 3.09× | ||
| 03 | corriere dello sport | Sports | 2.92× | ||
| 04 | Affiliate marketing | Business & Career | 2.74× | ||
| 05 | SuperEnalotto | Games | 2.72× | ||
| 06 | Satire | Literature | 2.66× | ||
| 07 | Mediaset | Technology & Electronics | 2.34× | ||
| 08 | Champagne | Food & Beverages | 2.16× | ||
| 09 | Internet & Social Media | 2.01× | |||
| 10 | Innovation | Business & Career | 1.98× | ||
| 11 | Sky TG24 | Movies & TV | 1.98× | ||
| 12 | Volunteering | Politics & Society | 1.96× | ||
| 13 | Sustainable energy | Home & Garden | 1.94× | ||
| 14 | Personal finance | Business & Career | 1.79× | ||
| 15 | Renewable energy | Business & Career | 1.73× | ||
| 16 | Singer-songwriter | Music & Radio | 1.67× | ||
| 17 | Genetics | Kids & Family | 1.62× | ||
| 18 | Borsa Italiana | Business & Career | 1.54× | ||
| 19 | Il Sole 24 Ore | News | 1.53× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| DIY Mentality | THRILL | 0.83× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Scratching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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