Scratching Audience in Germany
Scratching has an estimated audience of 2,305,145 people in Germany. 47.5% are female, 52.5% are male, average age 45.4. Top brand affinities: Goes, Gudrun Sjödén, Rossmann, Progressive rock, KLIX (AM).
Top brand affinities include Goes, Gudrun Sjödén, Rossmann, with strongest over-indexing on Goes (2.45× the country average). Demographically, the Scratching audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Pet Ownership.
Category: Music & Radio · Type: Topic
Demographics of Scratching fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 45.4 |
| Estimated audience size | 2,305,145 |
Audience persona
The typical Scratching fan in Germany is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.45× | Travel & Leisure |
| Gudrun Sjödén | 7.28× | Fashion & Accessoires |
| Rossmann | 1.76× | Shopping |
| Progressive rock | 2.7× | Music & Radio |
| KLIX (AM) | 3.13× | Music & Radio |
| Esra Erol | 6.79× | Movies & TV |
| Stradivarius | 1.59× | Shopping |
| Loincloth | 2.57× | Fashion & Accessoires |
| Snow White (Fables) | 2.01× | Literature |
| Israel | 1.73× | Travel & Leisure |
| Jack White | 1.71× | Movies & TV |
| Home Delivery | 1.92× | Food & Beverages |
| Corona (band) | 1.52× | Music & Radio |
| Preacher (comics) | 4.08× | Literature |
| Howth | 4.46× | Travel & Leisure |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 3.54× | Literature |
| Metamorphoses | 1.66× | Literature |
| Emperor Entertainment Group | 1.88× | Business & Career |
| Scratching post | 2.86× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.12 |
| Sports Activity | POWER | 1.08 |
| Indulgence | JOY | 1 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 14.0% |
| Brazil | 10.5% |
See Scratching audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scratching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.