Scratching Audience in Germany
Scratching has an estimated audience of 2,305,145 people in Germany. 47.5% are female, 52.5% are male, average age 45.4. Top brand affinities: Satire, German television comedy, Western Union, Allgäu, Leggings.
Top brand affinities include Satire, German television comedy, Western Union, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Scratching audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Pet Ownership.
Category: Music & Radio · Type: Topic
Demographics of Scratching fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 45.4 |
| Estimated audience size | 2,305,145 |
Audience persona
The typical Scratching fan in Germany is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 10.21× | Movies & TV |
| Western Union | 6.5× | Business & Career |
| Allgäu | 6.46× | Travel & Leisure |
| Leggings | 4.8× | Fashion & Accessoires |
| Headphones | 5.3× | Technology & Electronics |
| Bonnie Tyler | 7.28× | Music & Radio |
| Suzi Quatro | 7.28× | Music & Radio |
| Whirlpool Corporation | 7.28× | Home & Garden |
| Freeware | 2.25× | Technology & Electronics |
| SunExpress | 3.95× | Travel & Leisure |
| Tagesschau | 1.53× | Movies & TV |
| Cillian Murphy | 6.14× | Movies & TV |
| Austrian Airlines | 7.28× | Travel & Leisure |
| Philips | 3.27× | Technology & Electronics |
| Eintracht Frankfurt | 1.88× | Sports |
| Singer-songwriter | 2.57× | Music & Radio |
| Real property | 3.3× | Home & Garden |
| Fressnapf | 2.6× | Shopping |
| Aegean Airlines | 6.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.12 |
| Sports Activity | POWER | 1.08 |
| Indulgence | JOY | 1 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 14.0% |
| Brazil | 10.5% |
See Scratching audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scratching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.