Scratching Audience in United States

Scratching logo

Scratching has an estimated audience of 4,327,086 people in United States. 51.7% are female, 48.3% are male, average age 43.6. Top regions: Texas, Florida, California. Top brand affinities: Governor of Michigan, Hipster, TV Fanatic, Preta Gil, MK.

The average Scratching fan in United States is 43.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Governor of Michigan, Hipster, TV Fanatic, with strongest over-indexing on Governor of Michigan (16.89× the country average). Demographically, the Scratching audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Scratching fans

Demographic split for Scratching audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size4,327,086

Audience persona

The typical Scratching fan in United States is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Scratching in United States
RegionReachAffinity
Texas587,6201.58×
Florida494,3131.69×
California458,9520.96×
New York275,7071.14×
Georgia254,7871.91×
Washington184,4532.13×
Pennsylvania160,8831.1×
Virginia148,5851.41×
North Carolina134,9371.04×
Indiana112,7341.43×
Illinois112,3320.78×
Ohio109,8490.82×
New Jersey100,1620.91×
Maryland86,1401.16×
Massachusetts85,1551×
Arizona84,2360.95×
South Carolina83,4371.28×
Michigan79,1980.7×
Tennessee71,9280.83×
Mississippi68,7941.93×
Missouri68,5470.98×
Alabama62,0401.03×
Oregon54,8541.11×
Oklahoma53,3551.11×
Utah52,2581.35×
Wisconsin49,3150.76×
Louisiana48,5260.87×
Colorado47,8840.7×
Minnesota45,5190.73×
Kentucky43,1430.8×
Connecticut35,4270.82×
Kansas33,7180.99×
Nevada31,6110.76×
Iowa31,4420.88×
Arkansas31,2660.88×
Washington, District of Columbia23,9381.84×
West Virginia20,3851.01×
Nebraska17,9550.83×
New Mexico16,6300.77×
Idaho15,0850.7×
Hawaii12,2950.66×
Maine10,0510.65×
Alaska9,4161.02×
Rhode Island9,0560.66×
New Hampshire9,0540.53×
Delaware8,2080.69×
South Dakota6,7520.68×
North Dakota6,4430.72×
Montana6,2250.52×
Wyoming4,7550.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scratching audience
BrandAffinityCategory
Governor of Michigan16.89×Politics & Society
Hipster10.68×Politics & Society
TV Fanatic7.56×Movies & TV
Preta Gil13.37×Music & Radio
MK1.68×Music & Radio
edureka13.81×Business & Career
Northrop Grumman2.07×Business & Career
Kurt Hummel11.91×Movies & TV
Graham Coxon10.93×Music & Radio
Yeo Jin-goo8.12×Movies & TV
Stucco1.58×Home & Garden
Hebe1.52×Home & Garden
Voltron: Legendary Defender3.62×Movies & TV
Brunello Cucinelli1.66×Fashion & Accessoires
Certified diabetes educator2.92×Business & Career
Final Fantasy VII (Famicom)2.97×Games
Fast Five1.64×Movies & TV
Gumbal1.64×Cars & Mobility
Jonah2.47×
Further education1.62×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scratching audience
TraitClusterScore
Quality AwarenessPREMIUM1.19
TravellingTHRILL1.04
DIY MentalityTHRILL1.03
Need for SecurityCONSERVATISM1.03
Convenience OrientationPREMIUM1.01
IndulgenceJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Scratching
CountryShare
United States15.2%
Italy14.0%
Brazil10.5%

See Scratching audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Scratching have in United States?

Scratching has an estimated audience of 4,327,086 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Scratching fans?

51.7% of Scratching fans are female, 48.3% are male, with an average age of 43.6 years.

Which brands do Scratching fans like most?

Scratching fans show strongest brand affinity for Governor of Michigan (16.89×), Hipster (10.68×), and TV Fanatic (7.56×) over the country average.

Where do Scratching fans live in United States?

Scratching fans in United States are most concentrated in Texas (reach 587,620), Florida (reach 494,313), and California (reach 458,952). These three regions account for the largest share of the active audience.

What other brands do Scratching fans also like?

Beyond Scratching itself, the audience over-indexes on Hipster (10.68×), TV Fanatic (7.56×), Preta Gil (13.37×), and MK (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scratching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.