Rascasse Audience Intelligence

Scratching Audience in United States

A data profile of the people who buy, follow and care about Scratching in United States — modelled from more than twelve digital signal sources. Scratching has an estimated audience of 4,327,086 people in United States.

#4127among Topic in United States#684in Music & Radio

The average Scratching fan in United States is 43.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ryder Cup, The UPS Store, Masters Tournament, with strongest over-indexing on Ryder Cup (5.5× the country average).

Demographically, the Scratching audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scratching fan in United States is balanced, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Ryder Cup.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scratching profile in United States.

Audience size
4.3M
in United States
Gender
51.7%♀
48.3% male
Age
43.6
average years
Country rank
#7534
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scratching fans

51.7% are female, 48.3% are male, average age 43.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Scratching audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size4,327,086
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Scratching audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4925%
50+30%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Scratching audience comes from United States.

Worldwide audience distribution share by country for Scratching
CountryShare
United States14.8%
Italy13.7%
Brazil10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scratching audience in United States is strongest.

Fig. 05

Top regions by affinity

Scratching fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.82×
02Mississippi~60K1.75×
03South Carolina~100K1.69×
04Georgia~200K1.57×
05Texas~600K1.53×
06Indiana~100K1.51×
07Washington~100K1.48×
08Alaska~10K1.40×
09Pennsylvania~200K1.29×
10Washington, District of Columbia~20K1.22×
11Arkansas~40K1.18×
12Florida~300K1.17×
13Virginia~100K1.16×
14Louisiana~60K1.14×
15Utah~40K1.14×
16Arizona~100K1.12×
17Kentucky~60K1.12×
18North Carolina~100K1.11×
19New Jersey~100K1.09×
20Maryland~80K1.07×
21Oregon~50K1.07×
22New Mexico~20K1.07×
23Oklahoma~50K1.04×
24California~500K1.03×
25New York~200K0.99×
26Connecticut~40K0.98×
27Idaho~20K0.97×
28Rhode Island~10K0.96×
29Missouri~70K0.95×
30Massachusetts~80K0.94×
31Kansas~30K0.90×
32Wyoming~6K0.90×
33Ohio~100K0.86×
34Iowa~30K0.85×
35Wisconsin~50K0.83×
36West Virginia~20K0.81×
37Montana~10K0.81×
38Michigan~90K0.80×
39Colorado~50K0.80×
40Illinois~100K0.79×
41Nebraska~20K0.79×
42Delaware~9K0.75×
43Hawaii~10K0.74×
44Tennessee~60K0.68×
45Nevada~30K0.65×
46Minnesota~40K0.64×
47South Dakota~6K0.62×
48Maine~9K0.57×
49North Dakota~5K0.56×
50New Hampshire~9K0.51×
Fig. 06

Affinity by region

Affinity by region — Scratching, United States
0.51×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scratching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scratching audience
#·InterestCategoryAffinity×
01Wound healingHealth7.93×
02Ryder CupSports5.50×
03Masters TournamentSports3.40×
04Hardware storeHome & Garden2.48×
05The UPS StoreShopping2.45×
06AllergyHealth2.43×
07Robert RedfordMovies & TV2.36×
08Denver NuggetsSports2.23×
09PGA TourSports2.11×
10Made in USABusiness & Career2.06×
11NostalgiaHome & Garden1.90×
12GeneticsKids & Family1.87×
13PharmacyBusiness & Career1.86×
14Real propertyHome & Garden1.85×
15Life insuranceBusiness & Career1.85×
16Veterinary medicineBusiness & Career1.81×
17Charitable organizationPolitics & Society1.76×
18TraditionPolitics & Society1.60×
19Nonprofit organizationPolitics & Society1.55×
20GardeningHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scratching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scratching audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.36×
IndividualismJOY1.32×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scratching audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Luxury OrientationPREMIUM0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scratching have in United States?

Scratching has an estimated audience of 4,327,086 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Scratching fans?

51.7% of Scratching fans are female, 48.3% are male, with an average age of 43.6 years.

03

Which brands do Scratching fans like most?

Scratching fans show strongest brand affinity for Ryder Cup (5.5×), The UPS Store (2.45×), and Masters Tournament (3.4×) over the country average.

04

Where do Scratching fans live in United States?

Scratching fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Scratching fans also like?

Beyond Scratching itself, the audience over-indexes on The UPS Store (2.45×), Masters Tournament (3.4×), Hardware store (2.48×), and PGA Tour (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Scratching audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scratching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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