TGCOM Audience in Italy
TGCOM has an estimated audience of 15,843,718 people in Italy. 54.4% are female, 45.6% are male, average age 48.9. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Subscription business model, Sausage, Broker, Fever.
The average TGCOM fan in Italy is 48.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Subscription business model, Sausage, Broker, with strongest over-indexing on Subscription business model (2.54× the country average). Demographically, the TGCOM audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of TGCOM
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 48.9 |
| Estimated audience size | 15,843,718 |
Audience persona
The typical TGCOM fan in Italy is balanced, around 48.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Subscription business model.
TGCOM fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~4M | 1.46× |
| Lazio | ~2M | 1.1× |
| Veneto | ~1.5M | 1.27× |
| Campania | ~1.5M | 0.86× |
| Emilia-Romagna | ~1.5M | 1.14× |
| Piedmont | ~1.5M | 1.19× |
| Sicilia | ~1.5M | 0.99× |
| Tuscany | ~1M | 1.08× |
| Puglia | ~1M | 0.96× |
| Liguria | ~500K | 1.12× |
| Calabria | ~400K | 0.92× |
| Abruzzo | ~400K | 1.03× |
| Marche | ~400K | 0.9× |
| Sardinia | ~300K | 0.71× |
| Umbria | ~300K | 1.2× |
| Friuli-Venezia Giulia | ~300K | 0.99× |
| Trentino-Alto Adige/Südtirol | ~300K | 0.85× |
| Basilicata | ~100K | 0.67× |
| Molise | ~60K | 0.8× |
| Aosta Valley | ~30K | 0.78× |
Top brand affinities of TGCOM fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subscription business model | 2.54× | Shopping |
| Sausage | 1.74× | Food & Beverages |
| Broker | 2.37× | Business & Career |
| Fever | 2.08× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.54 |
| Spirituality | BALANCE | 0.86 |
| Design Affinity | PREMIUM | 0.75 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 86.3% |
| Germany | 3.8% |
| Spain | 1.6% |
See TGCOM audiences in other countries
More News audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
Frequently asked questions
How many fans does TGCOM have in Italy?
TGCOM has an estimated audience of 15,843,718 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of TGCOM fans?
54.4% of TGCOM fans are female, 45.6% are male, with an average age of 48.9 years.
Which brands do TGCOM fans like most?
TGCOM fans show strongest brand affinity for Subscription business model (2.54×), Sausage (1.74×), and Broker (2.37×) over the country average.
Where do TGCOM fans live in Italy?
TGCOM fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~2M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Italy who actively search for TGCOM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.