Fujifilm X-series Audience in United States
Fujifilm X-series has an estimated audience of 574,904 people in United States. 44.7% are female, 55.3% are male, average age 36.1. Top brand affinities: Wolverine (comics), Vocal harmony, Governor of Michigan, Voter registration, Natural rubber.
Top brand affinities include Wolverine (comics), Vocal harmony, Governor of Michigan, with strongest over-indexing on Wolverine (comics) (20.43× the country average). Demographically, the Fujifilm X-series audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Category: Technology & Electronics · Type: Brand
Demographics of Fujifilm X-series fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 36.1 |
| Estimated audience size | 574,904 |
Audience persona
The typical Fujifilm X-series fan in United States is more male, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Wolverine (comics).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wolverine (comics) | 20.43× | Literature |
| Vocal harmony | 15.69× | Music & Radio |
| Governor of Michigan | 24.97× | Politics & Society |
| Voter registration | 15.81× | Politics & Society |
| Natural rubber | 4.98× | Cars & Mobility |
| Goop | 12.15× | Internet & Social Media |
| Wok | 14.27× | Food & Beverages |
| Hibachi | 16.74× | Food & Beverages |
| Grinch | 8.13× | Movies & TV |
| Electrolyte | 8.15× | Health |
| Bank account | 4.18× | Business & Career |
| Google Home | 10.85× | Technology & Electronics |
| Product design | 3.2× | Business & Career |
| Grace Slick | 14.2× | Music & Radio |
| Nationality | 3.19× | Politics & Society |
| Cherish (group) | 15.79× | Music & Radio |
| Dog breed | 1.7× | Pets & Animals |
| Hipster | 13.19× | Politics & Society |
| Fairy godmother | 10× | Literature |
| headspace | 11.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.93 |
| Luxury Orientation | PREMIUM | 2.88 |
| Sustainability | BALANCE | 2.69 |
| Risk Appetite | THRILL | 2.66 |
| Early Adopter Mentality | POWER | 2.38 |
| LGBTQ+ Identity | OPEN | 2.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.7% |
| Australia | 12.1% |
| Malaysia | 3.1% |
See Fujifilm X-series audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fujifilm X-series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.