Rascasse Audience Intelligence

Fujifilm X-series Target Market in United States

A data profile of the people who buy, follow and care about Fujifilm X-series in United States — modelled from more than twelve digital signal sources. Fujifilm X-series has an estimated audience of 579,777 people in United States.

#3464among Brand in United States#954in Technology & Electronics

The average Fujifilm X-series fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Single-lens reflex camera, Digital camera, Zoom lens, with strongest over-indexing on Single-lens reflex camera (40.05× the country average).

Demographically, the Fujifilm X-series audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fujifilm X-series fan in United States is more male, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Single-lens reflex camera.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fujifilm X-series profile in United States.

Audience size
580K
in United States
Gender
44.7%♀
55.3% male
Age
36.1
average years
Country rank
#33497
Brand in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fujifilm X-series

44.7% are female, 55.3% are male, average age 36.1.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Fujifilm X-series audience in United States
MetricValue
Female44.7%
Male55.3%
Average age36.1
Estimated audience size579,777
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Fujifilm X-series audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Fujifilm X-series audience comes from United States.

Worldwide audience distribution share by country for Fujifilm X-series
CountryShare
United States83.8%
Australia12.0%
Malaysia3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fujifilm X-series audience in United States is strongest.

Fig. 05

Top regions by affinity

Fujifilm X-series customers by region in United States
#RegionReachAffinity×
01California~100K1.70×
02Hawaii~4K1.68×
03Washington~20K1.44×
04New York~40K1.27×
05Utah~6K1.25×
06Massachusetts~10K1.22×
07Oregon~8K1.20×
08New Jersey~20K1.11×
09Alaska~1K1.11×
10Texas~50K1.10×
11Colorado~10K1.09×
12Washington, District of Columbia~2K1.07×
13Illinois~20K1.05×
14Virginia~10K1.05×
15Arizona~10K1.05×
16Connecticut~6K1.05×
17Nevada~6K1.04×
18Rhode Island~2K1.02×
19Vermont~1K1.02×
20Maine~2K1.00×
21North Carolina~20K0.99×
22Idaho~3K0.99×
23Minnesota~8K0.98×
24Tennessee~10K0.97×
25Maryland~10K0.97×
26New Hampshire~2K0.97×
27Florida~40K0.96×
28Georgia~20K0.96×
29Montana~2K0.96×
30North Dakota~1K0.96×
31South Dakota~1K0.95×
32Delaware~1K0.94×
33Pennsylvania~20K0.93×
34Arkansas~4K0.93×
35Kansas~4K0.93×
36Nebraska~3K0.93×
37New Mexico~3K0.93×
38West Virginia~2K0.93×
39Oklahoma~6K0.92×
40South Carolina~8K0.90×
41Louisiana~7K0.89×
42Michigan~10K0.88×
43Wisconsin~8K0.88×
44Alabama~7K0.88×
45Kentucky~6K0.88×
46Iowa~4K0.88×
47Mississippi~4K0.88×
48Indiana~9K0.86×
49Missouri~8K0.85×
50Ohio~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Fujifilm X-series, United States
0.81×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fujifilm X-series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fujifilm X-series audience
#·InterestCategoryAffinity×
01Wide-angle lensTechnology & Electronics40.09×
02Single-lens reflex cameraTechnology & Electronics40.05×
03Zoom lensTechnology & Electronics38.22×
04Safeco InsuranceBusiness & Career32.75×
05Olympus CorporationTechnology & Electronics31.01×
06Cultural tourismTravel & Leisure29.00×
07Vera FarmigaMovies & TV20.00×
08HasselbladTechnology & Electronics18.96×
09NikonTechnology & Electronics16.67×
10Digital cameraTechnology & Electronics14.65×
11CanonTechnology & Electronics14.01×
12Christoph WaltzMovies & TV12.57×
13BodrumTravel & Leisure12.03×
14FujifilmTechnology & Electronics9.72×
15Minnesota WildSports6.67×
16Web serverTechnology & Electronics6.30×
17Digital artArts & Culture5.38×
18Wildlife photographyTechnology & Electronics4.63×
19Fine-art photographyTechnology & Electronics4.61×
20Planet FitnessSports2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fujifilm X-series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fujifilm X-series audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Risk AppetiteTHRILL2.15×
Design AffinityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fujifilm X-series audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Family OrientationCONSERVATISM0.73×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fujifilm X-series's target market in United States?

Fujifilm X-series's target market in United States covers an estimated 579,777 people, concentrated in California and Texas.

02

What is the gender split and age of Fujifilm X-series customers?

44.7% of the Fujifilm X-series audience are female, 55.3% are male, with an average age of 36.1 years.

03

Which brands do Fujifilm X-series fans like most?

Fujifilm X-series fans show strongest brand affinity for Single-lens reflex camera (40.05×), Digital camera (14.65×), and Zoom lens (38.22×) over the country average.

04

Where do Fujifilm X-series fans live in United States?

Fujifilm X-series fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fujifilm X-series fans also like?

Beyond Fujifilm X-series itself, the audience over-indexes on Digital camera (14.65×), Zoom lens (38.22×), Olympus Corporation (31.01×), and Wide-angle lens (40.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Fujifilm X-series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fujifilm X-series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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