Illinois Audience in Germany
Illinois has an estimated audience of 320,899 people in Germany. 45.1% are female, 54.9% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jiraiya, Unique Gifts, Preacher (comics), Stradivarius, Christmas Gift.
The average Illinois fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jiraiya, Unique Gifts, Preacher (comics), with strongest over-indexing on Jiraiya (57.59× the country average). Demographically, the Illinois audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Illinois fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.7 |
| Estimated audience size | 320,899 |
Audience persona
The typical Illinois fan in Germany is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Jiraiya.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,132 | 1.06× |
| Bayern | 58,280 | 1.13× |
| Baden-Württemberg | 51,652 | 1.18× |
| Niedersachsen | 31,815 | 1.02× |
| Hessen | 31,410 | 1.28× |
| Rheinland-Pfalz | 17,418 | 1.08× |
| Berlin | 15,872 | 1.11× |
| Sachsen | 13,953 | 0.89× |
| Schleswig-Holstein | 11,154 | 0.97× |
| Brandenburg | 8,546 | 0.86× |
| Hamburg | 7,986 | 1.1× |
| Thüringen | 6,724 | 0.82× |
| Sachsen-Anhalt | 5,873 | 0.71× |
| Mecklenburg-Vorpommern | 4,886 | 0.8× |
| Saarland | 3,522 | 0.89× |
| Bremen | 3,033 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jiraiya | 57.59× | Literature |
| Unique Gifts | 2.19× | Shopping |
| Preacher (comics) | 10.85× | Literature |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 2.08× | Kids & Family |
| Birthday Gifts | 2.03× | Kids & Family |
| Haberler | 1.51× | News |
| Medieval fantasy | 11.59× | Literature |
| Este, Veneto | 2.52× | Travel & Leisure |
| Corona (band) | 2.42× | Music & Radio |
| Oral, Kazakhstan | 7.66× | Travel & Leisure |
| Kodi (software) | 2.56× | Technology & Electronics |
| Kikar HaShabbat | 29.21× | News |
| Urban horticulture | 1.53× | Home & Garden |
| Kyokushin | 8.54× | Sports |
| The Journey (1959 film) | 12.49× | Movies & TV |
| Hauptschule | 6.23× | Kids & Family |
| Tuscany | 3.71× | Travel & Leisure |
| 3D printing | 1.7× | Technology & Electronics |
| Euskirchen (district) | 6.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.83 |
| Tradition | CONSERVATISM | 1.58 |
| Risk Appetite | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.42 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.9% |
| Canada | 1.8% |
| United Kingdom | 1.6% |
See Illinois audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Illinois have in Germany?
Illinois has an estimated audience of 320,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Illinois fans?
45.1% of Illinois fans are female, 54.9% are male, with an average age of 41.7 years.
Which brands do Illinois fans like most?
Illinois fans show strongest brand affinity for Jiraiya (57.59×), Unique Gifts (2.19×), and Preacher (comics) (10.85×) over the country average.
Where do Illinois fans live in Germany?
Illinois fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,132), Bayern (reach 58,280), and Baden-Württemberg (reach 51,652). These three regions account for the largest share of the active audience.
What other brands do Illinois fans also like?
Beyond Illinois itself, the audience over-indexes on Unique Gifts (2.19×), Preacher (comics) (10.85×), Stradivarius (1.97×), and Christmas Gift (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.