Rascasse Audience Intelligence

Illinois Audience in Germany

A data profile of the people who buy, follow and care about Illinois in Germany — modelled from more than twelve digital signal sources. Illinois has an estimated audience of 320,899 people in Germany.

#161among Region in Germany#1544among POI in Germany#1324in Travel & Leisure

The average Illinois fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gabrielle Union, The Flash, CNN, with strongest over-indexing on Gabrielle Union (64.13× the country average).

Demographically, the Illinois audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Illinois fan in Germany is balanced, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Gabrielle Union.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illinois profile in Germany.

Audience size
321K
in Germany
Gender
45.1%♀
54.9% male
Age
41.7
average years
Country rank
#16514
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illinois fans

45.1% are female, 54.9% are male, average age 41.7.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Illinois audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age41.7
Estimated audience size320,899
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Illinois audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Illinois audience comes from Germany.

Worldwide audience distribution share by country for Illinois
CountryShare
United States80.8%
Canada1.8%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illinois audience in Germany is strongest.

Fig. 05

Top regions by affinity

Illinois fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.24×
02Baden-Württemberg~50K1.16×
03Bayern~60K1.10×
04Rheinland-Pfalz~20K1.09×
05Bremen~3K1.09×
06Hamburg~8K1.06×
07Berlin~20K1.05×
08Nordrhein-Westfalen~70K1.02×
09Niedersachsen~30K1.00×
10Schleswig-Holstein~10K1.00×
11Saarland~4K0.96×
12Sachsen~10K0.93×
13Brandenburg~9K0.89×
14Thüringen~7K0.88×
15Mecklenburg-Vorpommern~5K0.83×
16Sachsen-Anhalt~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Illinois, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Illinois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Illinois audience
#·InterestCategoryAffinity×
01Gabrielle UnionMovies & TV64.13×
02Once upon a timeMovies & TV20.00×
03Elfen LiedLiterature20.00×
04The FlashMovies & TV19.02×
05Connie BrittonMovies & TV16.55×
06Daytona International SpeedwaySports14.52×
07The Dark Knight RisesMovies & TV14.07×
08David YurmanFashion & Accessoires12.17×
09Olivia ColmanMovies & TV10.58×
10Malcolm in the MiddleMovies & TV9.07×
11CNNMovies & TV8.50×
12Bill GatesBusiness & Career6.74×
13Mel GibsonMovies & TV5.32×
14Emily BluntMovies & TV5.07×
15Jason MomoaMovies & TV4.31×
16BiologyHealth2.95×
17HugendubelShopping2.28×
18Michael JacksonMusic & Radio2.13×
19Müller (company)Food & Beverages2.03×
20TagesschauMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Illinois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Illinois audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
Community OrientationOPEN1.48×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Illinois audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Luxury OrientationPREMIUM0.71×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Illinois have in Germany?

Illinois has an estimated audience of 320,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Illinois fans?

45.1% of Illinois fans are female, 54.9% are male, with an average age of 41.7 years.

03

Which brands do Illinois fans like most?

Illinois fans show strongest brand affinity for Gabrielle Union (64.13×), The Flash (19.02×), and CNN (8.5×) over the country average.

04

Where do Illinois fans live in Germany?

Illinois fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Illinois fans also like?

Beyond Illinois itself, the audience over-indexes on The Flash (19.02×), CNN (8.5×), Once upon a time (20×), and Malcolm in the Middle (9.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Illinois audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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