Illinois Audience in Germany
Illinois has an estimated audience of 320,899 people in Germany. 45.1% are female, 54.9% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gabrielle Union, Satire, German television comedy, Once upon a time, Emily Blunt.
The average Illinois fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gabrielle Union, Satire, German television comedy, with strongest over-indexing on Gabrielle Union (57.59× the country average). Demographically, the Illinois audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Illinois fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.7 |
| Estimated audience size | 320,899 |
Audience persona
The typical Illinois fan in Germany is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Gabrielle Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,132 | 1.06× |
| Bayern | 58,280 | 1.13× |
| Baden-Württemberg | 51,652 | 1.18× |
| Niedersachsen | 31,815 | 1.02× |
| Hessen | 31,410 | 1.28× |
| Rheinland-Pfalz | 17,418 | 1.08× |
| Berlin | 15,872 | 1.11× |
| Sachsen | 13,953 | 0.89× |
| Schleswig-Holstein | 11,154 | 0.97× |
| Brandenburg | 8,546 | 0.86× |
| Hamburg | 7,986 | 1.1× |
| Thüringen | 6,724 | 0.82× |
| Sachsen-Anhalt | 5,873 | 0.71× |
| Mecklenburg-Vorpommern | 4,886 | 0.8× |
| Saarland | 3,522 | 0.89× |
| Bremen | 3,033 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gabrielle Union | 57.59× | Movies & TV |
| Satire | 8.81× | Literature |
| German television comedy | 7.82× | Movies & TV |
| Once upon a time | 20× | Movies & TV |
| Emily Blunt | 8.9× | Movies & TV |
| Allgäu | 7.05× | Travel & Leisure |
| Borussia Dortmund | 1.62× | Sports |
| Smallville | 10.21× | Movies & TV |
| Country rap | 6.33× | Music & Radio |
| Winona Ryder | 6.23× | Movies & TV |
| Daytona International Speedway | 17.86× | Sports |
| Pets | 1.8× | Pets & Animals |
| Malcolm in the Middle | 9.26× | Movies & TV |
| CNN | 6.18× | Movies & TV |
| Casino | 5.29× | Games |
| Canada | 2.86× | Travel & Leisure |
| Fachhochschule | 6.43× | Business & Career |
| Škoda Kodiaq | 5.7× | Cars & Mobility |
| FC Bayern Munich | 1.63× | Sports |
| Lake Constance | 7.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.83 |
| Tradition | CONSERVATISM | 1.58 |
| Risk Appetite | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.42 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.9% |
| Canada | 1.8% |
| United Kingdom | 1.6% |
See Illinois audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Illinois have in Germany?
Illinois has an estimated audience of 320,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Illinois fans?
45.1% of Illinois fans are female, 54.9% are male, with an average age of 41.7 years.
Which brands do Illinois fans like most?
Illinois fans show strongest brand affinity for Gabrielle Union (57.59×), Satire (8.81×), and German television comedy (7.82×) over the country average.
Where do Illinois fans live in Germany?
Illinois fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,132), Bayern (reach 58,280), and Baden-Württemberg (reach 51,652). These three regions account for the largest share of the active audience.
What other brands do Illinois fans also like?
Beyond Illinois itself, the audience over-indexes on Satire (8.81×), German television comedy (7.82×), Once upon a time (20×), and Emily Blunt (8.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.