A data profile of the people who buy, follow and care about Iowa State Cyclones in United States — modelled from more than twelve digital signal sources. Iowa State Cyclones has an estimated audience of 486,135 people in United States.
The average Iowa State Cyclones fan in United States is 40.4 years old, balanced, and lives primarily in Iowa.
The audience is concentrated in Iowa, California, Texas.
Top brand affinities include Iowa State University, Iowa Hawkeyes football, University of Iowa, with strongest over-indexing on Iowa State University (77.39× the country average).
Demographically, the Iowa State Cyclones audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Iowa State Cyclones fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Iowa State University.
The key figures that characterise the Iowa State Cyclones profile in United States.
47.4% are female, 52.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 40.4 |
| Estimated audience size | 486,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 27% |
Where the Iowa State Cyclones audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~100K | 27.48× | |
| 02 | Nebraska | ~7K | 2.67× | |
| 03 | Minnesota | ~10K | 1.97× | |
| 04 | South Dakota | ~2K | 1.48× | |
| 05 | Kansas | ~4K | 1.10× | |
| 06 | Missouri | ~7K | 0.95× | |
| 07 | Alaska | <1K | 0.93× | |
| 08 | Wisconsin | ~7K | 0.92× | |
| 09 | Vermont | <1K | 0.92× | |
| 10 | North Dakota | <1K | 0.91× | |
| 11 | Illinois | ~10K | 0.90× | |
| 12 | Delaware | ~1K | 0.90× | |
| 13 | West Virginia | ~2K | 0.89× | |
| 14 | New Hampshire | ~2K | 0.89× | |
| 15 | Hawaii | ~2K | 0.88× | |
| 16 | Maine | ~2K | 0.88× | |
| 17 | Rhode Island | ~1K | 0.88× | |
| 18 | Montana | ~1K | 0.88× | |
| 19 | New Mexico | ~2K | 0.85× | |
| 20 | Washington, District of Columbia | ~1K | 0.85× | |
| 21 | Idaho | ~2K | 0.84× | |
| 22 | Mississippi | ~3K | 0.83× | |
| 23 | Colorado | ~6K | 0.82× | |
| 24 | Arkansas | ~3K | 0.78× | |
| 25 | Louisiana | ~5K | 0.77× | |
| 26 | Connecticut | ~4K | 0.76× | |
| 27 | Oklahoma | ~4K | 0.73× | |
| 28 | Utah | ~3K | 0.72× | |
| 29 | Kentucky | ~4K | 0.71× | |
| 30 | Nevada | ~3K | 0.71× | |
| 31 | Alabama | ~5K | 0.70× | |
| 32 | Oregon | ~4K | 0.69× | |
| 33 | South Carolina | ~5K | 0.68× | |
| 34 | Maryland | ~5K | 0.66× | |
| 35 | Arizona | ~6K | 0.65× | |
| 36 | Tennessee | ~6K | 0.62× | |
| 37 | Indiana | ~6K | 0.62× | |
| 38 | Massachusetts | ~6K | 0.60× | |
| 39 | New Jersey | ~7K | 0.59× | |
| 40 | Washington | ~6K | 0.57× | |
| 41 | Michigan | ~7K | 0.55× | |
| 42 | Virginia | ~7K | 0.55× | |
| 43 | Georgia | ~8K | 0.53× | |
| 44 | North Carolina | ~8K | 0.53× | |
| 45 | Ohio | ~8K | 0.52× | |
| 46 | Pennsylvania | ~8K | 0.50× | |
| 47 | New York | ~10K | 0.41× | |
| 48 | Texas | ~20K | 0.40× | |
| 49 | Florida | ~10K | 0.40× | |
| 50 | California | ~20K | 0.32× |
The strongest cross-interests of the Iowa State Cyclones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iowa State University | Business & Career | 77.39× | ||
| 02 | Iowa Hawkeyes football | Sports | 36.63× | ||
| 03 | Kansas State Wildcats men's basketball | Sports | 31.50× | ||
| 04 | University of Iowa | Business & Career | 20.09× | ||
| 05 | Super Size Me | Movies & TV | 18.60× | ||
| 06 | Hy-Vee | Shopping | 10.22× | ||
| 07 | Texas Longhorns football | Sports | 8.55× | ||
| 08 | Garden centre | Home & Garden | 7.73× | ||
| 09 | Casey's General Stores | Food & Beverages | 7.02× | ||
| 10 | Kwik Trip | Shopping | 6.17× | ||
| 11 | Weather forecasting | Home & Garden | 5.77× | ||
| 12 | Chicago Cubs | Sports | 5.34× | ||
| 13 | FedEx | Business & Career | 3.76× | ||
| 14 | Mortgage loans | Business & Career | 2.90× | ||
| 15 | Subway | Food & Beverages | 2.64× | ||
| 16 | Internet & Social Media | 2.55× | |||
| 17 | Planet Fitness | Sports | 2.24× | ||
| 18 | Golf | Sports | 2.20× | ||
| 19 | Barbecue | Food & Beverages | 2.07× | ||
| 20 | Furniture | Home & Garden | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Convenience Orientation | PREMIUM | 1.99× | |
| Community Orientation | OPEN | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Iowa State Cyclones has an estimated audience of 486,135 people in United States, concentrated in Iowa and California.
47.4% of Iowa State Cyclones fans are female, 52.6% are male, with an average age of 40.4 years.
Iowa State Cyclones fans show strongest brand affinity for Iowa State University (77.39×), Iowa Hawkeyes football (36.63×), and University of Iowa (20.09×) over the country average.
Iowa State Cyclones fans in United States are most concentrated in Iowa (reach ~100K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Iowa State Cyclones itself, the audience over-indexes on Iowa Hawkeyes football (36.63×), University of Iowa (20.09×), Hy-Vee (10.22×), and Chicago Cubs (5.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Iowa State Cyclones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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