Iowa State Cyclones Audience in United States

Iowa State Cyclones logo

Iowa State Cyclones has an estimated audience of 486,308 people in United States. 47.4% are female, 52.6% are male, average age 40.4. Top regions: Iowa, Illinois, Minnesota. Top brand affinities: Goop, Governor of Michigan, Keiki, headspace, Cherish (group).

The average Iowa State Cyclones fan in United States is 40.4 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Minnesota. Top brand affinities include Goop, Governor of Michigan, Keiki, with strongest over-indexing on Goop (10.91× the country average). Demographically, the Iowa State Cyclones audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Iowa State Cyclones fans

Demographic split for Iowa State Cyclones audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.4
Estimated audience size486,308

Audience persona

The typical Iowa State Cyclones fan in United States is balanced, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Iowa State Cyclones in United States
RegionReachAffinity
Iowa124,08330.97×
Illinois13,4290.83×
Minnesota11,9831.72×
Texas10,5830.25×
Florida7,9360.24×
Nebraska7,3673.02×
Missouri7,3070.93×
California7,2180.13×
Wisconsin6,0190.82×
Arizona4,8830.49×
Colorado4,7450.62×
Kansas3,5480.93×
New York3,1620.12×
Ohio2,8410.19×
North Carolina2,6700.18×
Georgia2,5830.17×
Indiana2,2470.25×
Virginia2,1830.18×
Michigan2,1540.17×
Tennessee2,1200.22×
Pennsylvania2,1010.13×
Washington1,8500.19×
South Dakota1,8231.62×
Oklahoma1,7880.33×
Arkansas1,4540.36×
New Jersey1,2850.1×
Alabama1,2770.19×
Nevada1,2510.27×
South Carolina1,2080.17×
Kentucky1,1400.19×
Oregon1,1280.2×
Massachusetts1,0990.11×
Utah1,0910.25×
Maryland1,0490.13×
Louisiana9360.15×
Mississippi8180.2×
West Virginia7340.32×
Idaho6240.26×
New Mexico5420.22×
Connecticut5130.11×
Wyoming4220.58×
Montana4200.31×
North Dakota4200.42×
Hawaii4090.2×
New Hampshire3980.21×
Washington, District of Columbia3870.26×
Alaska3660.35×
Rhode Island3230.21×
Maine2610.15×
Vermont1960.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa State Cyclones audience
BrandAffinityCategory
Goop10.91×Internet & Social Media
Governor of Michigan11.97×Politics & Society
Keiki26.58×Home & Garden
headspace13.69×Health
Cherish (group)14.19×Music & Radio
Kean University31.85×Business & Career
Product design2.15×Business & Career
Grace Slick9.35×Music & Radio
Wok6.81×Food & Beverages
Google Home6.64×Technology & Electronics
Vocal harmony4.44×Music & Radio
Nebraska Cornhuskers football3.38×Sports
Guitarist (magazine)10.66×Music & Radio
Fairy godmother6.86×Literature
Hipster8.63×Politics & Society
Grinch3.35×Movies & TV
TV Fanatic7.83×Movies & TV
El Paso County, Colorado9.34×Travel & Leisure
Hibachi5.59×Food & Beverages
Mathcore5.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa State Cyclones audience
TraitClusterScore
Community OrientationOPEN1.36
Quality AwarenessPREMIUM1.24
Price SensitivityPREMIUM1.08
PatriotismCONSERVATISM0.97
Sports ActivityPOWER0.96
TraditionCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Iowa State Cyclones
CountryShare
United States95.9%
Germany2.0%
Canada0.4%

See Iowa State Cyclones audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Iowa State Cyclones have in United States?

Iowa State Cyclones has an estimated audience of 486,308 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of Iowa State Cyclones fans?

47.4% of Iowa State Cyclones fans are female, 52.6% are male, with an average age of 40.4 years.

Which brands do Iowa State Cyclones fans like most?

Iowa State Cyclones fans show strongest brand affinity for Goop (10.91×), Governor of Michigan (11.97×), and Keiki (26.58×) over the country average.

Where do Iowa State Cyclones fans live in United States?

Iowa State Cyclones fans in United States are most concentrated in Iowa (reach 124,083), Illinois (reach 13,429), and Minnesota (reach 11,983). These three regions account for the largest share of the active audience.

What other brands do Iowa State Cyclones fans also like?

Beyond Iowa State Cyclones itself, the audience over-indexes on Governor of Michigan (11.97×), Keiki (26.58×), headspace (13.69×), and Cherish (group) (14.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa State Cyclones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.