A data profile of the people who buy, follow and care about Air conditioning in Portugal — modelled from more than twelve digital signal sources. Air conditioning has an estimated audience of 1,321,050 people in Portugal.
The average Air conditioning fan in Portugal is 47.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gmail, Renovation, Home Appliances, with strongest over-indexing on Gmail (1.53× the country average).
Demographically, the Air conditioning audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Air conditioning fan in Portugal is balanced, around 47.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gmail.
The key figures that characterise the Air conditioning profile in Portugal.
48.0% are female, 52.0% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 47.5 |
| Estimated audience size | 1,321,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Air conditioning audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.3% |
| Taiwan | 3.2% |
Where the Air conditioning audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.29× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Bragança District | ~20K | 1.08× | |
| 04 | Guarda District | ~20K | 1.06× | |
| 05 | Beja District | ~20K | 1.04× | |
| 06 | Vila Real District | ~20K | 1.02× | |
| 07 | Évora District | ~20K | 1.02× | |
| 08 | Castelo Branco District | ~30K | 1.01× | |
| 09 | Lisbon District | ~400K | 0.99× | |
| 10 | Azores | ~40K | 0.98× | |
| 11 | Viana do Castelo District | ~30K | 0.98× | |
| 12 | Viseu District | ~40K | 0.97× | |
| 13 | Madeira | ~40K | 0.97× | |
| 14 | Coimbra District | ~60K | 0.95× | |
| 15 | Leiria District | ~70K | 0.94× | |
| 16 | Setúbal District | ~100K | 0.92× | |
| 17 | Aveiro District | ~90K | 0.92× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~200K | 0.80× | |
| 20 | Santarém District | ~50K | 0.80× |
The strongest cross-interests of the Air conditioning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vacuum cleaner | Home & Garden | 2.63× | ||
| 02 | HVAC | Home & Garden | 2.50× | ||
| 03 | Cleaning | Home & Garden | 2.36× | ||
| 04 | Tractor | Cars & Mobility | 2.17× | ||
| 05 | Carpentry | Home & Garden | 2.08× | ||
| 06 | Renovation | Home & Garden | 1.87× | ||
| 07 | Sustainable energy | Home & Garden | 1.83× | ||
| 08 | Metalworking | Home & Garden | 1.83× | ||
| 09 | Home repair | Home & Garden | 1.74× | ||
| 10 | Solar energy | Home & Garden | 1.74× | ||
| 11 | Home construction | Home & Garden | 1.71× | ||
| 12 | Plumbing | Home & Garden | 1.66× | ||
| 13 | Home Appliances | Home & Garden | 1.59× | ||
| 14 | Bedroom | Home & Garden | 1.59× | ||
| 15 | Dining room | Home & Garden | 1.59× | ||
| 16 | Living room | Home & Garden | 1.54× | ||
| 17 | Gmail | Internet & Social Media | 1.53× | ||
| 18 | Engine | Cars & Mobility | 1.52× | ||
| 19 | Cameras | Technology & Electronics | 1.52× | ||
| 20 | Electric car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.71× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.96× | |
| Mindfulness | BALANCE | 0.97× | |
| Urban Lifestyle | OPEN | 0.97× |
Air conditioning has an estimated audience of 1,321,050 people in Portugal, concentrated in Lisbon District and Porto District.
48.0% of Air conditioning fans are female, 52.0% are male, with an average age of 47.5 years.
Air conditioning fans show strongest brand affinity for Gmail (1.53×), Renovation (1.87×), and Home Appliances (1.59×) over the country average.
Air conditioning fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Air conditioning itself, the audience over-indexes on Renovation (1.87×), Home Appliances (1.59×), Plumbing (1.66×), and Vacuum cleaner (2.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Air conditioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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