A data profile of the people who buy, follow and care about Individual in Portugal — modelled from more than twelve digital signal sources. Individual has an estimated audience of 1,542,019 people in Portugal.
The average Individual fan in Portugal is 46.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Do it yourself (DIY), Nonprofit organization, with strongest over-indexing on FlixBus (1.71× the country average).
Demographically, the Individual audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Individual fan in Portugal is more female, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Individual profile in Portugal.
55.6% are female, 44.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 46.6 |
| Estimated audience size | 1,542,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Individual audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
Where the Individual audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.21× | |
| 02 | Bragança District | ~20K | 1.04× | |
| 03 | Porto District | ~300K | 1.03× | |
| 04 | Setúbal District | ~200K | 1.03× | |
| 05 | Santarém District | ~80K | 1.03× | |
| 06 | Portalegre District | ~20K | 1.03× | |
| 07 | Braga District | ~200K | 1.02× | |
| 08 | Guarda District | ~20K | 1.02× | |
| 09 | Coimbra District | ~80K | 1.01× | |
| 10 | Beja District | ~30K | 1.01× | |
| 11 | Leiria District | ~80K | 1.00× | |
| 12 | Évora District | ~30K | 1.00× | |
| 13 | Castelo Branco District | ~30K | 0.99× | |
| 14 | Vila Real District | ~30K | 0.99× | |
| 15 | Faro District | ~100K | 0.97× | |
| 16 | Azores | ~40K | 0.97× | |
| 17 | Viana do Castelo District | ~40K | 0.97× | |
| 18 | Aveiro District | ~100K | 0.96× | |
| 19 | Viseu District | ~50K | 0.96× | |
| 20 | Madeira | ~40K | 0.96× |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 2.66× | ||
| 02 | Mineral water | Food & Beverages | 2.44× | ||
| 03 | Charitable organization | Politics & Society | 1.80× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.77× | ||
| 05 | FlixBus | Cars & Mobility | 1.71× | ||
| 06 | Local news | News | 1.71× | ||
| 07 | Rail transport | Travel & Leisure | 1.67× | ||
| 08 | Norauto | Cars & Mobility | 1.66× | ||
| 09 | Nonprofit organization | Politics & Society | 1.65× | ||
| 10 | Microwave oven | Home & Garden | 1.63× | ||
| 11 | Viral video | Internet & Social Media | 1.59× | ||
| 12 | S.C. Braga | Sports | 1.54× | ||
| 13 | Online newspaper | News | 1.53× | ||
| 14 | First-person shooter games | Games | 1.53× | ||
| 15 | Charity and causes | Business & Career | 1.52× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 17 | EDreams | Travel & Leisure | 1.51× | ||
| 18 | Genetics | Kids & Family | 1.50× | ||
| 19 | Donation | Business & Career | 1.50× | ||
| 20 | French cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Career Orientation | POWER | 1.49× | |
| DIY Mentality | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.84× | |
| Creativity | OPEN | 0.84× |
Individual has an estimated audience of 1,542,019 people in Portugal, concentrated in Lisbon District and Porto District.
55.6% of Individual fans are female, 44.4% are male, with an average age of 46.6 years.
Individual fans show strongest brand affinity for FlixBus (1.71×), Do it yourself (DIY) (1.51×), and Nonprofit organization (1.65×) over the country average.
Individual fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Individual itself, the audience over-indexes on Do it yourself (DIY) (1.51×), Nonprofit organization (1.65×), Online newspaper (1.53×), and Charity and causes (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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