A data profile of the people who buy, follow and care about Live Sicilia in Italy — modelled from more than twelve digital signal sources. Live Sicilia has an estimated audience of 5,003,562 people in Italy.
The average Live Sicilia fan in Italy is 43.0 years old, balanced, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lazio, Lombardy.
Top brand affinities include Online newspaper, SuperEnalotto, UniCredit, with strongest over-indexing on Online newspaper (3.43× the country average).
Demographically, the Live Sicilia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Live Sicilia fan in Italy is balanced, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Live Sicilia profile in Italy.
53.3% are female, 46.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 43.0 |
| Estimated audience size | 5,003,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Live Sicilia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 99.2% |
| Germany | 0.2% |
| United States | 0.2% |
Where the Live Sicilia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 17.12× | |
| 02 | Lazio | ~500K | 0.76× | |
| 03 | Aosta Valley | ~8K | 0.63× | |
| 04 | Molise | ~10K | 0.53× | |
| 05 | Basilicata | ~10K | 0.30× | |
| 06 | Lombardy | ~300K | 0.29× | |
| 07 | Calabria | ~40K | 0.29× | |
| 08 | Umbria | ~20K | 0.27× | |
| 09 | Campania | ~100K | 0.23× | |
| 10 | Puglia | ~70K | 0.21× | |
| 11 | Friuli-Venezia Giulia | ~20K | 0.20× | |
| 12 | Abruzzo | ~20K | 0.19× | |
| 13 | Trentino-Alto Adige/Südtirol | ~20K | 0.19× | |
| 14 | Liguria | ~20K | 0.17× | |
| 15 | Sardinia | ~20K | 0.17× | |
| 16 | Marche | ~20K | 0.17× | |
| 17 | Tuscany | ~50K | 0.15× | |
| 18 | Piedmont | ~50K | 0.13× | |
| 19 | Emilia-Romagna | ~50K | 0.12× | |
| 20 | Veneto | ~40K | 0.11× |
The strongest cross-interests of the Live Sicilia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 3.43× | ||
| 02 | SuperEnalotto | Games | 3.17× | ||
| 03 | Weather forecasting | Home & Garden | 2.43× | ||
| 04 | HVAC | Home & Garden | 2.38× | ||
| 05 | Breaking news | Movies & TV | 2.20× | ||
| 06 | Google Drive | Technology & Electronics | 2.14× | ||
| 07 | Political science | Business & Career | 2.12× | ||
| 08 | Genetics | Kids & Family | 1.98× | ||
| 09 | Wikipedia | Internet & Social Media | 1.95× | ||
| 10 | UniCredit | Business & Career | 1.86× | ||
| 11 | Renewable energy | Business & Career | 1.83× | ||
| 12 | Religion | Business & Career | 1.61× | ||
| 13 | IKEA | Home & Garden | 1.61× | ||
| 14 | Lidl | Shopping | 1.61× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.59× | ||
| 16 | Insurance | Business & Career | 1.55× | ||
| 17 | Innovation | Business & Career | 1.54× | ||
| 18 | Shopping malls | Shopping | 1.53× | ||
| 19 | Discounts and allowances | Shopping | 1.53× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Extroversion | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.88× |
Live Sicilia has an estimated audience of 5,003,562 people in Italy, concentrated in Sicilia and Lazio.
53.3% of Live Sicilia fans are female, 46.7% are male, with an average age of 43.0 years.
Live Sicilia fans show strongest brand affinity for Online newspaper (3.43×), SuperEnalotto (3.17×), and UniCredit (1.86×) over the country average.
Live Sicilia fans in Italy are most concentrated in Sicilia (reach ~4M), Lazio (reach ~500K), and Lombardy (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Live Sicilia itself, the audience over-indexes on SuperEnalotto (3.17×), UniCredit (1.86×), Religion (1.61×), and IKEA (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Live Sicilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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