Mallrat Audience in United States
Mallrat has an estimated audience of 646,920 people in United States. 59.2% are female, 40.8% are male, average age 28.3. Top brand affinities: Staycation, Molly Hatchet, John Havlicek, Dog breed, Home construction.
Top brand affinities include Staycation, Molly Hatchet, John Havlicek, with strongest over-indexing on Staycation (104.98× the country average). Demographically, the Mallrat audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mallrat fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 28.3 |
| Estimated audience size | 646,920 |
Audience persona
The typical Mallrat fan in United States is more female, around 28.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 104.98× | Home & Garden |
| Molly Hatchet | 24.65× | Music & Radio |
| John Havlicek | 25.56× | Sports |
| Dog breed | 1.81× | Pets & Animals |
| Home construction | 2.04× | Home & Garden |
| Hypatia | 20× | Politics & Society |
| Elsword | 20× | Games |
| Home staging | 6.4× | Home & Garden |
| JDSU | 3.61× | Business & Career |
| Home equity | 2.3× | Home & Garden |
| REC TEC Grills | 22.09× | Sports |
| Wedgwood | 15.52× | Home & Garden |
| Guy Fieri | 3.58× | Movies & TV |
| Nebraska Cornhuskers football | 3.3× | Sports |
| 3D printing | 2.01× | Technology & Electronics |
| Israel | 1.56× | Travel & Leisure |
| Winemaking | 3.27× | Food & Beverages |
| Penetrating head injury | 16.63× | Health |
| Tech News | 6.34× | Technology & Electronics |
| Sugar glass | 20.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.72 |
| Tradition | CONSERVATISM | 1.85 |
| Risk Appetite | THRILL | 1.71 |
| Urban Lifestyle | OPEN | 1.46 |
| Sustainability | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.2% |
| United Kingdom | 7.0% |
| Australia | 6.0% |
See Mallrat audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mallrat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.