Rascasse Audience Intelligence

Mallrat Audience in United States

A data profile of the people who buy, follow and care about Mallrat in United States — modelled from more than twelve digital signal sources. Mallrat has an estimated audience of 627,769 people in United States.

#674among Singer-songwriter in United States#7577among Person in United States#4387in Music & Radio

The average Mallrat fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Captain D's, Exxon, american psycho, with strongest over-indexing on Captain D's (106.26× the country average).

Demographically, the Mallrat audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mallrat fan in United States is more female, around 32.5 years old, with strong Tradition tendencies and a notable affinity for Captain D's.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mallrat profile in United States.

Audience size
628K
in United States
Gender
55.4%♀
44.6% male
Age
32.5
average years
Country rank
#31942
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mallrat fans

55.4% are female, 44.6% are male, average age 32.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Mallrat audience in United States
MetricValue
Female55.4%
Male44.6%
Average age32.5
Estimated audience size627,769
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Mallrat audience in United States
Age bracketShare%
16-1940%
20-2919%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Mallrat audience comes from United States.

Worldwide audience distribution share by country for Mallrat
CountryShare
United States64.6%
United Kingdom6.0%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mallrat audience in United States is strongest.

Fig. 05

Top regions by affinity

Mallrat fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.52×
02Oregon~10K1.29×
03New Mexico~4K1.22×
04Iowa~7K1.21×
05Idaho~4K1.21×
06Montana~2K1.17×
07Maine~3K1.15×
08Michigan~20K1.13×
09Kentucky~10K1.13×
10Alaska~2K1.13×
11South Dakota~2K1.12×
12Missouri~10K1.11×
13Oklahoma~9K1.11×
14Ohio~20K1.10×
15North Dakota~2K1.09×
16Arizona~20K1.08×
17Washington~20K1.07×
18Indiana~10K1.07×
19Colorado~10K1.07×
20Wisconsin~10K1.07×
21Kansas~6K1.06×
22Nebraska~4K1.06×
23Pennsylvania~20K1.05×
24Vermont~1K1.05×
25New Hampshire~3K1.04×
26Nevada~7K1.03×
27Illinois~20K1.02×
28West Virginia~3K1.01×
29Rhode Island~2K1.01×
30California~70K0.96×
31Utah~6K0.96×
32Arkansas~5K0.95×
33Texas~60K0.94×
34Massachusetts~10K0.93×
35Connecticut~7K0.93×
36Tennessee~10K0.92×
37Delaware~2K0.89×
38New Jersey~20K0.88×
39Louisiana~8K0.86×
40New York~30K0.85×
41North Carolina~20K0.78×
42Virginia~10K0.78×
43Alabama~8K0.77×
44Mississippi~4K0.77×
45South Carolina~8K0.76×
46Maryland~9K0.75×
47Hawaii~2K0.75×
48Washington, District of Columbia~2K0.73×
49Georgia~20K0.71×
50Florida~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Mallrat, United States
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mallrat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mallrat audience
#·InterestCategoryAffinity×
01Captain D'sFood & Beverages106.26×
02american psychoMovies & TV68.43×
03ExxonCars & Mobility41.67×
04Patti SmithMusic & Radio37.40×
05Elijah WoodMovies & TV33.84×
06Jordin SparksMusic & Radio32.73×
07Chest of drawersHome & Garden21.33×
08Erin AndrewsSports20.00×
09FAO SchwarzShopping20.00×
10Franz Ferdinand (band)Music & Radio18.83×
11Tyler PoseyMovies & TV18.54×
12Carole KingMusic & Radio18.35×
13The HivesMusic & Radio14.96×
14Josh DuhamelFashion & Accessoires10.87×
15Melanie LynskeyMovies & TV10.70×
16The Devil Wears Prada (film)Movies & TV7.42×
17Sharon OsbourneMovies & TV6.64×
18Diaper bagKids & Family3.48×
19Planet FitnessSports3.00×
20Old NavyFashion & Accessoires2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mallrat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mallrat audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.76×
PatriotismCONSERVATISM1.68×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mallrat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Healthy LifestyleBALANCE0.91×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mallrat have in United States?

Mallrat has an estimated audience of 627,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mallrat fans?

55.4% of Mallrat fans are female, 44.6% are male, with an average age of 32.5 years.

03

Which brands do Mallrat fans like most?

Mallrat fans show strongest brand affinity for Captain D's (106.26×), Exxon (41.67×), and american psycho (68.43×) over the country average.

04

Where do Mallrat fans live in United States?

Mallrat fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mallrat fans also like?

Beyond Mallrat itself, the audience over-indexes on Exxon (41.67×), american psycho (68.43×), Elijah Wood (33.84×), and Patti Smith (37.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Mallrat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mallrat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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