Funeral director Audience in United States

Funeral director logo

Funeral director has an estimated audience of 1,505,514 people in United States. 49.9% are female, 50.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Molly Hatchet, Urban Outfitters, Captain America (1990 film), Israel, Grinch.

The average Funeral director fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Molly Hatchet, Urban Outfitters, Captain America (1990 film), with strongest over-indexing on Molly Hatchet (31.18× the country average). Demographically, the Funeral director audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Funeral director fans

Demographic split for Funeral director audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.2
Estimated audience size1,505,514

Audience persona

The typical Funeral director fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Molly Hatchet.

Top regions in United States

Top regions ranked by reach for Funeral director in United States
RegionReachAffinity
California160,7330.97×
Texas154,2541.19×
Florida99,4580.98×
New York86,0321.02×
Illinois58,6741.17×
Pennsylvania57,4611.13×
Georgia54,6851.18×
North Carolina50,8721.12×
Ohio49,4181.07×
Michigan44,3501.13×
Tennessee38,5861.28×
Virginia38,4541.05×
New Jersey37,0390.97×
Indiana31,6671.15×
South Carolina30,0121.33×
Missouri28,0591.16×
Massachusetts27,3180.92×
Wisconsin27,3091.21×
Maryland27,0541.05×
Kentucky26,8891.42×
Washington26,8800.89×
Louisiana24,5051.26×
Colorado21,0610.89×
Minnesota19,6520.91×
Mississippi19,0811.54×
Oklahoma16,8841.01×
Alabama15,9380.76×
Connecticut15,8621.05×
Arizona15,8270.51×
Arkansas15,0681.21×
Oregon14,5150.84×
Kansas14,4151.21×
Nevada12,9520.89×
Iowa12,6611.02×
Utah10,9930.82×
New Mexico7,4920.99×
West Virginia7,2931.04×
Nebraska7,0610.94×
Idaho5,6570.75×
Hawaii5,1460.8×
Rhode Island5,1061.07×
Maine4,2910.8×
New Hampshire4,2060.71×
Delaware4,1571×
Washington, District of Columbia3,6020.8×
South Dakota3,5071.01×
Montana3,2990.79×
North Dakota2,8050.91×
Alaska2,0380.63×
Vermont1,8260.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funeral director audience
BrandAffinityCategory
Molly Hatchet31.18×Music & Radio
Urban Outfitters2.19×Shopping
Captain America (1990 film)5.08×Movies & TV
Israel2.05×Travel & Leisure
Grinch3.7×Movies & TV
Pillow1.54×Home & Garden
3D printing1.8×Technology & Electronics
Home staging3.71×Home & Garden
Vocal harmony2.93×Music & Radio
Hog Hunting2.19×Sports
John Havlicek9.38×Sports
Wok3.85×Food & Beverages
Monogram2.25×Home & Garden
Pro-Ject2.35×Music & Radio
Goop3.06×Internet & Social Media
Scratching post4.89×Pets & Animals
Staycation1.71×Home & Garden
Wikia1.76×Internet & Social Media
Lenny Henry14.05×Movies & TV
Gift registry6.16×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funeral director audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Risk AppetiteTHRILL1.49
Need for SecurityCONSERVATISM1.28
Urban LifestyleOPEN1.25
Family OrientationCONSERVATISM1.24
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Funeral director
CountryShare
United States31.3%
United Kingdom24.7%
Australia4.6%

See Funeral director audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Funeral director have in United States?

Funeral director has an estimated audience of 1,505,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Funeral director fans?

49.9% of Funeral director fans are female, 50.1% are male, with an average age of 40.2 years.

Which brands do Funeral director fans like most?

Funeral director fans show strongest brand affinity for Molly Hatchet (31.18×), Urban Outfitters (2.19×), and Captain America (1990 film) (5.08×) over the country average.

Where do Funeral director fans live in United States?

Funeral director fans in United States are most concentrated in California (reach 160,733), Texas (reach 154,254), and Florida (reach 99,458). These three regions account for the largest share of the active audience.

What other brands do Funeral director fans also like?

Beyond Funeral director itself, the audience over-indexes on Urban Outfitters (2.19×), Captain America (1990 film) (5.08×), Israel (2.05×), and Grinch (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funeral director. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.