Funeral director Audience in United States

Funeral director has an estimated audience of 1,505,514 people in United States. 49.9% are female, 50.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Exxon, Chuck Norris, Bruce Willis, Aaron Rodgers, Beetlejuice.

The average Funeral director fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Exxon, Chuck Norris, Bruce Willis, with strongest over-indexing on Exxon (31.18× the country average). Demographically, the Funeral director audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Funeral director fans

Demographic split for Funeral director audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.2
Estimated audience size1,505,514

Audience persona

The typical Funeral director fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Exxon.

Top regions in United States

Top regions ranked by reach for Funeral director in United States
RegionReachAffinity
California160,7330.97×
Texas154,2541.19×
Florida99,4580.98×
New York86,0321.02×
Illinois58,6741.17×
Pennsylvania57,4611.13×
Georgia54,6851.18×
North Carolina50,8721.12×
Ohio49,4181.07×
Michigan44,3501.13×
Tennessee38,5861.28×
Virginia38,4541.05×
New Jersey37,0390.97×
Indiana31,6671.15×
South Carolina30,0121.33×
Missouri28,0591.16×
Massachusetts27,3180.92×
Wisconsin27,3091.21×
Maryland27,0541.05×
Kentucky26,8891.42×
Washington26,8800.89×
Louisiana24,5051.26×
Colorado21,0610.89×
Minnesota19,6520.91×
Mississippi19,0811.54×
Oklahoma16,8841.01×
Alabama15,9380.76×
Connecticut15,8621.05×
Arizona15,8270.51×
Arkansas15,0681.21×
Oregon14,5150.84×
Kansas14,4151.21×
Nevada12,9520.89×
Iowa12,6611.02×
Utah10,9930.82×
New Mexico7,4920.99×
West Virginia7,2931.04×
Nebraska7,0610.94×
Idaho5,6570.75×
Hawaii5,1460.8×
Rhode Island5,1061.07×
Maine4,2910.8×
New Hampshire4,2060.71×
Delaware4,1571×
Washington, District of Columbia3,6020.8×
South Dakota3,5071.01×
Montana3,2990.79×
North Dakota2,8050.91×
Alaska2,0380.63×
Vermont1,8260.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funeral director audience
BrandAffinityCategory
Exxon31.18×Cars & Mobility
Chuck Norris14.85×Movies & TV
Bruce Willis5.76×Movies & TV
Aaron Rodgers4.79×Sports
Beetlejuice3.63×Movies & TV
The UPS Store3.36×Shopping
Capital One2.8×Business & Career
Google Maps2.67×Internet & Social Media
Hulk Hogan12.26×Sports
Ronaldinho16.33×Sports
DeviantArt4.32×Internet & Social Media
Rey Mysterio12.61×Sports
CarGurus3.3×Cars & Mobility
Zac Efron5.37×Movies & TV
John Cena4.59×Sports
Horoscope5.03×Health
Alexandra Daddario5.51×Movies & TV
Margot Robbie4.92×Movies & TV
Ozzy Osbourne4.87×Music & Radio
Luka Dončić5.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funeral director audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Risk AppetiteTHRILL1.49
Need for SecurityCONSERVATISM1.28
Urban LifestyleOPEN1.25
Family OrientationCONSERVATISM1.24
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Funeral director
CountryShare
United States31.3%
United Kingdom24.7%
Australia4.6%

See Funeral director audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Funeral director have in United States?

Funeral director has an estimated audience of 1,505,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Funeral director fans?

49.9% of Funeral director fans are female, 50.1% are male, with an average age of 40.2 years.

Which brands do Funeral director fans like most?

Funeral director fans show strongest brand affinity for Exxon (31.18×), Chuck Norris (14.85×), and Bruce Willis (5.76×) over the country average.

Where do Funeral director fans live in United States?

Funeral director fans in United States are most concentrated in California (reach 160,733), Texas (reach 154,254), and Florida (reach 99,458). These three regions account for the largest share of the active audience.

What other brands do Funeral director fans also like?

Beyond Funeral director itself, the audience over-indexes on Chuck Norris (14.85×), Bruce Willis (5.76×), Aaron Rodgers (4.79×), and Beetlejuice (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funeral director. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.