Lumberjack Audience in United States

Lumberjack logo

Lumberjack has an estimated audience of 1,764,964 people in United States. 40.8% are female, 59.2% are male, average age 41.7. Top regions: California, Michigan, Texas. Top brand affinities: Molly Hatchet, Urban Outfitters, Minnesota, Pillow, MK.

The average Lumberjack fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include Molly Hatchet, Urban Outfitters, Minnesota, with strongest over-indexing on Molly Hatchet (24.13× the country average). Demographically, the Lumberjack audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lumberjack fans

Demographic split for Lumberjack audience in United States
MetricValue
Female40.8%
Male59.2%
Average age41.7
Estimated audience size1,764,964

Audience persona

The typical Lumberjack fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Molly Hatchet.

Top regions in United States

Top regions ranked by reach for Lumberjack in United States
RegionReachAffinity
California343,9691.77×
Michigan170,3733.69×
Texas141,5580.93×
New York109,1541.11×
Florida99,8660.84×
Illinois52,9650.9×
Pennsylvania50,8760.86×
Ohio49,0990.9×
Georgia46,6640.86×
Nevada43,0762.52×
North Carolina41,1290.77×
New Jersey37,2190.83×
Tennessee36,8931.04×
Virginia35,8090.83×
Arizona35,6360.99×
Wisconsin34,8931.31×
Washington33,2860.94×
Massachusetts31,2000.9×
Indiana29,3870.91×
Minnesota27,0551.07×
Louisiana23,8391.05×
Maryland23,3880.77×
Colorado22,3840.8×
Missouri22,3280.78×
Oregon19,5020.96×
South Carolina18,3150.69×
Alabama18,2120.74×
Kentucky17,4570.79×
Oklahoma16,4950.84×
Mississippi16,2461.12×
Utah15,2920.97×
Connecticut14,3970.81×
Iowa12,1920.84×
Arkansas11,7860.81×
Rhode Island11,6622.08×
Kansas11,6310.84×
Idaho7,2980.82×
West Virginia6,8530.83×
New Mexico6,7900.77×
Nebraska6,7470.76×
Hawaii5,4960.72×
New Hampshire5,4040.78×
Maine5,1100.81×
Alaska4,9741.32×
Washington, District of Columbia4,0990.77×
Montana3,7080.76×
Vermont3,3101.07×
Delaware2,9910.61×
South Dakota2,9560.72×
North Dakota2,4950.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lumberjack audience
BrandAffinityCategory
Molly Hatchet24.13×Music & Radio
Urban Outfitters2.2×Shopping
Minnesota1.52×Travel & Leisure
Pillow1.83×Home & Garden
MK2.47×Music & Radio
ABC 7 Chicago2.15×Movies & TV
WESH2.27×Movies & TV
N1 road (South Africa)1.75×Travel & Leisure
WFTV1.94×Movies & TV
Diane Sawyer2.55×Movies & TV
Northrop Grumman1.82×Business & Career
County council1.51×Politics & Society
Edmond, Oklahoma3.17×Travel & Leisure
Stucco1.64×Home & Garden
Tech News2.33×Technology & Electronics
Hebe1.63×Home & Garden
Irrigation sprinkler2.31×Home & Garden
WSVN1.64×Movies & TV
Information technology consulting1.5×Technology & Electronics
Chicago Stock Exchange5.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lumberjack audience
TraitClusterScore
PatriotismCONSERVATISM2.01
DIY MentalityTHRILL1.33
Need for SecurityCONSERVATISM1.29
Quality AwarenessPREMIUM1.19
IndividualismJOY1.17
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Lumberjack
CountryShare
United States30.3%
Poland4.9%
Australia3.8%

See Lumberjack audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lumberjack have in United States?

Lumberjack has an estimated audience of 1,764,964 people in United States, concentrated in California and Michigan.

What is the gender split and age of Lumberjack fans?

40.8% of Lumberjack fans are female, 59.2% are male, with an average age of 41.7 years.

Which brands do Lumberjack fans like most?

Lumberjack fans show strongest brand affinity for Molly Hatchet (24.13×), Urban Outfitters (2.2×), and Minnesota (1.52×) over the country average.

Where do Lumberjack fans live in United States?

Lumberjack fans in United States are most concentrated in California (reach 343,969), Michigan (reach 170,373), and Texas (reach 141,558). These three regions account for the largest share of the active audience.

What other brands do Lumberjack fans also like?

Beyond Lumberjack itself, the audience over-indexes on Urban Outfitters (2.2×), Minnesota (1.52×), Pillow (1.83×), and MK (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumberjack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.