Rascasse Audience Intelligence

Lumberjack Audience in United States

A data profile of the people who buy, follow and care about Lumberjack in United States — modelled from more than twelve digital signal sources. Lumberjack has an estimated audience of 1,764,964 people in United States.

#6745among Topic in United States#857in Home & Garden

The average Lumberjack fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Exxon, Fiberglass, The UPS Store, with strongest over-indexing on Exxon (20.55× the country average).

Demographically, the Lumberjack audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lumberjack fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Exxon.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lumberjack profile in United States.

Audience size
1.8M
in United States
Gender
40.8%♀
59.2% male
Age
41.7
average years
Country rank
#15699
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lumberjack fans

40.8% are female, 59.2% are male, average age 41.7.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Lumberjack audience in United States
MetricValue
Female40.8%
Male59.2%
Average age41.7
Estimated audience size1,764,964
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Lumberjack audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4924%
50+26%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Lumberjack audience comes from United States.

Worldwide audience distribution share by country for Lumberjack
CountryShare
United States29.0%
Poland4.7%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lumberjack audience in United States is strongest.

Fig. 05

Top regions by affinity

Lumberjack fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K3.39×
02Nevada~50K2.90×
03Rhode Island~10K2.21×
04California~300K1.68×
05Alaska~5K1.26×
06Wisconsin~30K1.25×
07Mississippi~20K1.22×
08Louisiana~30K1.15×
09Minnesota~30K1.04×
10Tennessee~40K1.03×
11New York~100K0.99×
12Arizona~40K0.98×
13Utah~20K0.97×
14Vermont~3K0.97×
15Washington~30K0.92×
16Oregon~20K0.92×
17West Virginia~7K0.91×
18Illinois~50K0.90×
19Indiana~30K0.90×
20Massachusetts~30K0.89×
21Texas~100K0.88×
22Ohio~50K0.88×
23Iowa~10K0.88×
24Maine~6K0.88×
25Idaho~8K0.86×
26Pennsylvania~50K0.85×
27Arkansas~10K0.85×
28South Dakota~3K0.85×
29North Dakota~3K0.85×
30Georgia~50K0.84×
31Kansas~10K0.84×
32Nebraska~7K0.84×
33Oklahoma~20K0.83×
34Connecticut~10K0.83×
35New Mexico~7K0.83×
36New Hampshire~6K0.83×
37Montana~4K0.83×
38New Jersey~40K0.82×
39Virginia~40K0.82×
40Kentucky~20K0.82×
41Missouri~20K0.81×
42Florida~90K0.79×
43North Carolina~40K0.79×
44Colorado~20K0.79×
45Washington, District of Columbia~4K0.79×
46Maryland~20K0.78×
47Hawaii~6K0.78×
48Alabama~20K0.77×
49Delaware~4K0.76×
50South Carolina~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Lumberjack, United States
0.74×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lumberjack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lumberjack audience
#·InterestCategoryAffinity×
01ExxonCars & Mobility20.55×
02FiberglassTechnology & Electronics12.31×
03StihlHome & Garden10.95×
04MakitaHome & Garden5.52×
05Lawn mowerHome & Garden3.89×
06Discount TireShopping3.36×
07Automobile repair shopCars & Mobility3.13×
08Hardware storeHome & Garden3.03×
09The UPS StoreShopping2.99×
10Rail transportTravel & Leisure2.82×
11Boost MobileTechnology & Electronics2.76×
12United Parcel ServiceBusiness & Career2.28×
13Renewable energyBusiness & Career2.23×
14NASCARSports2.23×
15Solar energyHome & Garden1.96×
16AuctionShopping1.86×
17Air conditioningTechnology & Electronics1.76×
18Fox News ChannelMovies & TV1.65×
19NostalgiaHome & Garden1.64×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lumberjack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lumberjack audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
DIY MentalityTHRILL1.58×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lumberjack audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lumberjack have in United States?

Lumberjack has an estimated audience of 1,764,964 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Lumberjack fans?

40.8% of Lumberjack fans are female, 59.2% are male, with an average age of 41.7 years.

03

Which brands do Lumberjack fans like most?

Lumberjack fans show strongest brand affinity for Exxon (20.55×), Fiberglass (12.31×), and The UPS Store (2.99×) over the country average.

04

Where do Lumberjack fans live in United States?

Lumberjack fans in United States are most concentrated in California (reach ~300K), Michigan (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lumberjack fans also like?

Beyond Lumberjack itself, the audience over-indexes on Fiberglass (12.31×), The UPS Store (2.99×), Stihl (10.95×), and Discount Tire (3.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lumberjack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumberjack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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