A data profile of the people who buy, follow and care about Oil well in United States — modelled from more than twelve digital signal sources. Oil well has an estimated audience of 1,027,192 people in United States.
The average Oil well fan in United States is 41.9 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Exxon, The UPS Store, Christian Slater, with strongest over-indexing on Exxon (27.46× the country average).
Demographically, the Oil well audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Oil well fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Exxon.
The key figures that characterise the Oil well profile in United States.
38.6% are female, 61.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.9 |
| Estimated audience size | 1,027,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Oil well audience comes from United States.
| Country | Share |
|---|---|
| United States | 65.9% |
| Canada | 5.5% |
| Australia | 5.5% |
Where the Oil well audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~30K | 2.38× | |
| 02 | Texas | ~200K | 1.94× | |
| 03 | North Dakota | ~4K | 1.89× | |
| 04 | New Jersey | ~50K | 1.83× | |
| 05 | New Mexico | ~9K | 1.78× | |
| 06 | Wyoming | ~2K | 1.51× | |
| 07 | Kansas | ~10K | 1.47× | |
| 08 | Montana | ~4K | 1.41× | |
| 09 | Louisiana | ~20K | 1.38× | |
| 10 | Utah | ~10K | 1.22× | |
| 11 | Georgia | ~40K | 1.17× | |
| 12 | Colorado | ~20K | 1.16× | |
| 13 | California | ~100K | 1.01× | |
| 14 | Arkansas | ~8K | 1.00× | |
| 15 | Washington, District of Columbia | ~3K | 1.00× | |
| 16 | Alaska | ~2K | 1.00× | |
| 17 | Mississippi | ~8K | 0.98× | |
| 18 | West Virginia | ~5K | 0.98× | |
| 19 | South Dakota | ~2K | 0.98× | |
| 20 | North Carolina | ~30K | 0.94× | |
| 21 | Nebraska | ~5K | 0.93× | |
| 22 | Kentucky | ~10K | 0.92× | |
| 23 | Washington | ~20K | 0.88× | |
| 24 | Maine | ~3K | 0.88× | |
| 25 | Rhode Island | ~3K | 0.88× | |
| 26 | Delaware | ~2K | 0.88× | |
| 27 | New Hampshire | ~4K | 0.87× | |
| 28 | Indiana | ~20K | 0.86× | |
| 29 | Idaho | ~4K | 0.86× | |
| 30 | Hawaii | ~4K | 0.86× | |
| 31 | Tennessee | ~20K | 0.85× | |
| 32 | Missouri | ~10K | 0.85× | |
| 33 | New York | ~50K | 0.84× | |
| 34 | Alabama | ~10K | 0.84× | |
| 35 | Ohio | ~30K | 0.83× | |
| 36 | Florida | ~60K | 0.82× | |
| 37 | Oregon | ~10K | 0.81× | |
| 38 | Iowa | ~7K | 0.81× | |
| 39 | Pennsylvania | ~30K | 0.80× | |
| 40 | Illinois | ~30K | 0.80× | |
| 41 | Michigan | ~20K | 0.80× | |
| 42 | Nevada | ~8K | 0.79× | |
| 43 | Virginia | ~20K | 0.78× | |
| 44 | Minnesota | ~10K | 0.78× | |
| 45 | Connecticut | ~8K | 0.78× | |
| 46 | South Carolina | ~10K | 0.77× | |
| 47 | Arizona | ~20K | 0.76× | |
| 48 | Maryland | ~10K | 0.73× | |
| 49 | Wisconsin | ~10K | 0.72× | |
| 50 | Massachusetts | ~10K | 0.71× |
The strongest cross-interests of the Oil well audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exxon | Cars & Mobility | 27.46× | ||
| 02 | Christian Slater | Movies & TV | 17.98× | ||
| 03 | Dominic West | Movies & TV | 16.21× | ||
| 04 | ConocoPhillips | Business & Career | 11.48× | ||
| 05 | ExxonMobil | Cars & Mobility | 9.70× | ||
| 06 | Philz Coffee | Food & Beverages | 9.05× | ||
| 07 | Phillips 66 | Business & Career | 7.15× | ||
| 08 | Wind power | Home & Garden | 6.75× | ||
| 09 | Duke Energy | Home & Garden | 6.41× | ||
| 10 | Sustainable energy | Home & Garden | 4.96× | ||
| 11 | Renewable energy | Business & Career | 4.72× | ||
| 12 | The UPS Store | Shopping | 3.66× | ||
| 13 | Solar energy | Home & Garden | 3.21× | ||
| 14 | United Parcel Service | Business & Career | 2.92× | ||
| 15 | FedEx | Business & Career | 2.71× | ||
| 16 | Innovation | Business & Career | 2.67× | ||
| 17 | United States Postal Service | Business & Career | 2.27× | ||
| 18 | Mortgage loans | Business & Career | 1.99× | ||
| 19 | Nonprofit organization | Politics & Society | 1.77× | ||
| 20 | CNN | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.04× | |
| Patriotism | CONSERVATISM | 3.02× | |
| Sustainability | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
Oil well has an estimated audience of 1,027,192 people in United States, concentrated in Texas and California.
38.6% of Oil well fans are female, 61.4% are male, with an average age of 41.9 years.
Oil well fans show strongest brand affinity for Exxon (27.46×), The UPS Store (3.66×), and Christian Slater (17.98×) over the country average.
Oil well fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Oil well itself, the audience over-indexes on The UPS Store (3.66×), Christian Slater (17.98×), Renewable energy (4.72×), and Sustainable energy (4.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oil well. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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