Federalist Audience in United States

Federalist logo

Federalist has an estimated audience of 1,763,182 people in United States. 45.5% are female, 54.5% are male, average age 53.2. Top regions: California, Florida, Texas. Top brand affinities: Alaska, Stop Bullying, Hebe, Elsword, Zoo Tycoon (series).

The average Federalist fan in United States is 53.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alaska, Stop Bullying, Hebe, with strongest over-indexing on Alaska (2.31× the country average). Demographically, the Federalist audience skews balanced with an average age of 53.2, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Federalist fans

Demographic split for Federalist audience in United States
MetricValue
Female45.5%
Male54.5%
Average age53.2
Estimated audience size1,763,182

Audience persona

The typical Federalist fan in United States is balanced, around 53.2 years old, with strong Individualism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Federalist in United States
RegionReachAffinity
California199,9761.03×
Florida175,2021.47×
Texas174,1971.15×
New York121,0361.23×
Pennsylvania60,1351.01×
Georgia59,6511.1×
North Carolina56,2751.06×
Virginia56,0691.31×
Ohio51,7400.95×
Illinois50,2660.86×
Michigan42,7030.93×
Massachusetts41,2321.19×
New Jersey41,2070.92×
Arizona40,4671.12×
Washington39,9051.13×
South Carolina35,9581.36×
Tennessee33,8460.96×
Colorado32,4521.17×
Maryland31,8791.05×
Missouri30,6271.08×
Indiana29,7640.92×
Wisconsin23,0290.87×
Alabama22,1370.9×
Minnesota20,6260.82×
Kentucky20,4370.92×
Utah20,3391.29×
Oklahoma20,1301.03×
Oregon19,9840.99×
Connecticut19,4111.1×
Louisiana19,0110.84×
Nevada15,4100.9×
Kansas12,1510.87×
Arkansas11,5560.8×
Iowa10,9470.75×
Mississippi10,5690.73×
Washington, District of Columbia10,5311.99×
Idaho9,6071.09×
New Hampshire8,0741.16×
Nebraska7,7980.88×
West Virginia7,6510.93×
New Mexico6,6800.76×
Maine6,2440.99×
Hawaii5,4470.72×
Rhode Island5,0200.89×
Montana4,7880.98×
Delaware3,7780.78×
Alaska3,2820.87×
South Dakota3,1700.78×
North Dakota2,8060.77×
Vermont2,6790.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Federalist audience
BrandAffinityCategory
Alaska2.31×Travel & Leisure
Stop Bullying20×Politics & Society
Hebe7.49×Home & Garden
Elsword16.4×Games
Zoo Tycoon (series)20×Games
Pro-Ject3.38×Music & Radio
Product design1.58×Business & Career
Dental hygienist4.83×Health
Stamp collecting3.23×Home & Garden
Enfamil4.53×Kids & Family
Penn & Teller5.42×Movies & TV
Kendra Scott1.9×Fashion & Accessoires
Buying and Selling Real Estate4.87×Home & Garden
Emperor Entertainment Group7.44×Business & Career
Bully (2011 film)4.07×Movies & TV
Mackenzie Foy3.63×Fashion & Accessoires
Home staging2.17×Home & Garden
Jeep Wagoneer2.34×Cars & Mobility
UK garage2.14×Music & Radio
Voter registration1.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Federalist audience
TraitClusterScore
IndividualismJOY1.87
SustainabilityBALANCE1.65
PatriotismCONSERVATISM1.47
Family OrientationCONSERVATISM1.44
TraditionCONSERVATISM1.4
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Federalist
CountryShare
United States62.2%
India20.8%
Philippines4.9%

See Federalist audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Federalist have in United States?

Federalist has an estimated audience of 1,763,182 people in United States, concentrated in California and Florida.

What is the gender split and age of Federalist fans?

45.5% of Federalist fans are female, 54.5% are male, with an average age of 53.2 years.

Which brands do Federalist fans like most?

Federalist fans show strongest brand affinity for Alaska (2.31×), Stop Bullying (20×), and Hebe (7.49×) over the country average.

Where do Federalist fans live in United States?

Federalist fans in United States are most concentrated in California (reach 199,976), Florida (reach 175,202), and Texas (reach 174,197). These three regions account for the largest share of the active audience.

What other brands do Federalist fans also like?

Beyond Federalist itself, the audience over-indexes on Stop Bullying (20×), Hebe (7.49×), Elsword (16.4×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Federalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.