Rascasse Audience Intelligence

Federalist Audience in United States

A data profile of the people who buy, follow and care about Federalist in United States — modelled from more than twelve digital signal sources. Federalist has an estimated audience of 1,726,339 people in United States.

#496among Website / Newspaper / Magazine in United States#101in News

The average Federalist fan in United States is 53.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include ExxonMobil, FedEx, Sustainable energy, with strongest over-indexing on ExxonMobil (60× the country average).

Demographically, the Federalist audience skews balanced with an average age of 53.2, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Federalist fan in United States is balanced, around 53.2 years old, with strong Individualism tendencies and a notable affinity for ExxonMobil.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Federalist profile in United States.

Audience size
1.7M
in United States
Gender
45.5%♀
54.5% male
Age
53.2
average years
Country rank
#15957
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Federalist

45.5% are female, 54.5% are male, average age 53.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Federalist audience in United States
MetricValue
Female45.5%
Male54.5%
Average age53.2
Estimated audience size1,726,339
Fig. 03

Age distribution

Ø 53.2
average years
Age distribution of the Federalist audience in United States
Age bracketShare%
16-193%
20-295%
30-398%
40-4914%
50+70%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Federalist audience comes from United States.

Worldwide audience distribution share by country for Federalist
CountryShare
United States61.4%
India21.3%
Philippines4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Federalist audience in United States is strongest.

Fig. 05

Top regions by affinity

Federalist fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.02×
02Virginia~70K1.66×
03South Carolina~40K1.47×
04Missouri~40K1.43×
05Ohio~80K1.40×
06North Carolina~70K1.39×
07Kentucky~30K1.28×
08Maryland~40K1.25×
09Oklahoma~20K1.16×
10Washington, District of Columbia~6K1.13×
11Indiana~40K1.12×
12Arizona~40K1.09×
13Georgia~60K1.08×
14Michigan~50K1.08×
15Nebraska~10K1.08×
16California~200K1.05×
17Pennsylvania~60K1.05×
18Illinois~60K1.05×
19Maine~7K1.05×
20Kansas~10K1.01×
21Florida~100K1.00×
22Alabama~20K1.00×
23Montana~5K0.99×
24Louisiana~20K0.97×
25Idaho~9K0.97×
26South Dakota~4K0.95×
27North Dakota~3K0.94×
28Colorado~30K0.93×
29Utah~10K0.93×
30Arkansas~10K0.93×
31Massachusetts~30K0.92×
32Alaska~3K0.91×
33Wisconsin~20K0.90×
34New York~90K0.89×
35New Hampshire~6K0.88×
36Rhode Island~5K0.88×
37Washington~30K0.87×
38Tennessee~30K0.84×
39Connecticut~10K0.84×
40New Jersey~40K0.81×
41New Mexico~7K0.81×
42Mississippi~10K0.80×
43West Virginia~7K0.80×
44Vermont~2K0.79×
45Oregon~20K0.78×
46Iowa~10K0.78×
47Delaware~4K0.77×
48Nevada~10K0.75×
49Minnesota~20K0.74×
50Hawaii~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Federalist, United States
0.71×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Federalist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Federalist audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility60.00×
02Freedom of thoughtPolitics & Society34.05×
03Crystal Palace F.C.Sports20.00×
04Leicester City F.C.Sports19.24×
05Borussia DortmundSports14.85×
06Elderly careHealth13.11×
07Sustainable energyHome & Garden10.52×
08Renewable energyBusiness & Career9.47×
09IndividualismPolitics & Society9.12×
10FedExBusiness & Career8.87×
11Weather forecastingHome & Garden6.60×
12QVCMovies & TV6.21×
13Mortgage loansBusiness & Career4.68×
14Vehicle insuranceCars & Mobility4.50×
15Online newspaperNews4.46×
16Solar energyHome & Garden4.29×
17PinterestInternet & Social Media3.00×
18McDonald'sFood & Beverages2.79×
19Breaking newsMovies & TV2.77×
20Donald TrumpPolitics & Society2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Federalist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Federalist audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.02×
Family OrientationCONSERVATISM3.49×
SustainabilityBALANCE3.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Federalist audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.79×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Federalist have in United States?

Federalist has an estimated audience of 1,726,339 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Federalist fans?

45.5% of Federalist fans are female, 54.5% are male, with an average age of 53.2 years.

03

Which brands do Federalist fans like most?

Federalist fans show strongest brand affinity for ExxonMobil (60×), FedEx (8.87×), and Sustainable energy (10.52×) over the country average.

04

Where do Federalist fans live in United States?

Federalist fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Federalist fans also like?

Beyond Federalist itself, the audience over-indexes on FedEx (8.87×), Sustainable energy (10.52×), Renewable energy (9.47×), and Mortgage loans (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Federalist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Federalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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