AKC Audience in United States
AKC has an estimated audience of 578,438 people in United States. 58.4% are female, 41.6% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Product design, Buffalo Bulls, Dog breed, Keinemusik.
The average AKC fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Product design, Buffalo Bulls, with strongest over-indexing on Historic site (8.97× the country average). Demographically, the AKC audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: NGO / Political Party
Demographics of AKC fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 35.4 |
| Estimated audience size | 578,438 |
Audience persona
The typical AKC fan in United States is more female, around 35.4 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,511 | 0.79× |
| Texas | 41,276 | 0.83× |
| Florida | 35,080 | 0.9× |
| New York | 20,734 | 0.64× |
| Pennsylvania | 19,358 | 0.99× |
| Ohio | 19,317 | 1.08× |
| North Carolina | 19,096 | 1.1× |
| Georgia | 18,941 | 1.06× |
| Illinois | 15,874 | 0.82× |
| Michigan | 15,669 | 1.04× |
| Washington | 13,963 | 1.2× |
| Virginia | 13,045 | 0.93× |
| Indiana | 12,554 | 1.19× |
| Tennessee | 11,813 | 1.02× |
| Arizona | 11,285 | 0.96× |
| Missouri | 10,911 | 1.17× |
| Wisconsin | 10,538 | 1.21× |
| South Carolina | 10,010 | 1.15× |
| Colorado | 9,020 | 0.99× |
| New Jersey | 8,713 | 0.59× |
| Alabama | 8,662 | 1.07× |
| Minnesota | 8,650 | 1.04× |
| Kentucky | 8,408 | 1.16× |
| Oklahoma | 8,030 | 1.25× |
| Massachusetts | 7,778 | 0.68× |
| Oregon | 7,650 | 1.15× |
| Louisiana | 7,205 | 0.97× |
| Maryland | 6,841 | 0.69× |
| Arkansas | 5,286 | 1.11× |
| Utah | 5,006 | 0.97× |
| Iowa | 4,949 | 1.04× |
| Kansas | 4,924 | 1.08× |
| Mississippi | 4,862 | 1.02× |
| Connecticut | 4,631 | 0.8× |
| Idaho | 4,440 | 1.53× |
| Nevada | 4,432 | 0.79× |
| New Mexico | 3,121 | 1.08× |
| West Virginia | 2,920 | 1.08× |
| Nebraska | 2,856 | 0.98× |
| New Hampshire | 2,848 | 1.25× |
| Montana | 2,549 | 1.59× |
| Maine | 1,997 | 0.96× |
| Alaska | 1,742 | 1.41× |
| Hawaii | 1,666 | 0.67× |
| South Dakota | 1,367 | 1.02× |
| Rhode Island | 1,322 | 0.72× |
| Delaware | 1,189 | 0.75× |
| North Dakota | 1,072 | 0.9× |
| Wyoming | 1,068 | 1.25× |
| Vermont | 954 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.97× | Arts & Culture |
| Product design | 3.55× | Business & Career |
| Buffalo Bulls | 46.86× | Sports |
| Dog breed | 1.6× | Pets & Animals |
| Keinemusik | 21.12× | Music & Radio |
| JDSU | 3.37× | Business & Career |
| Iowa Lottery | 10.69× | Games |
| Eden Lake | 8.4× | Movies & TV |
| UK garage | 5.36× | Music & Radio |
| Grace Slick | 8.4× | Music & Radio |
| Nebraska Cornhuskers football | 3.4× | Sports |
| Mathcore | 7.52× | Music & Radio |
| Home equity | 1.73× | Home & Garden |
| Hipster | 8.26× | Politics & Society |
| TV Fanatic | 8.41× | Movies & TV |
| Kurt Hummel | 28.93× | Movies & TV |
| Encontre sua Viagem | 39.87× | Travel & Leisure |
| Jesse Plemons | 2.64× | Movies & TV |
| Endless Space | 17.67× | Games |
| Fairy godmother | 5.39× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.71 |
| Family Orientation | CONSERVATISM | 1.63 |
| Risk Appetite | THRILL | 1.56 |
| Luxury Orientation | PREMIUM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.0% |
| Japan | 5.0% |
| United Kingdom | 3.4% |
See AKC audiences in other countries
More Pets & Animals audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does AKC have in United States?
AKC has an estimated audience of 578,438 people in United States, concentrated in California and Texas.
What is the gender split and age of AKC fans?
58.4% of AKC fans are female, 41.6% are male, with an average age of 35.4 years.
Which brands do AKC fans like most?
AKC fans show strongest brand affinity for Historic site (8.97×), Product design (3.55×), and Buffalo Bulls (46.86×) over the country average.
Where do AKC fans live in United States?
AKC fans in United States are most concentrated in California (reach 50,511), Texas (reach 41,276), and Florida (reach 35,080). These three regions account for the largest share of the active audience.
What other brands do AKC fans also like?
Beyond AKC itself, the audience over-indexes on Product design (3.55×), Buffalo Bulls (46.86×), Dog breed (1.6×), and Keinemusik (21.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for AKC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.