A data profile of the people who buy, follow and care about AKC in United States — modelled from more than twelve digital signal sources. AKC has an estimated audience of 582,468 people in United States.
The average AKC fan in United States is 35.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Paris Jackson, Safelite AutoGlass, Barbour, with strongest over-indexing on Paris Jackson (48.18× the country average).
Demographically, the AKC audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical AKC fan in United States is more female, around 35.4 years old, with strong Pet Ownership tendencies and a notable affinity for Paris Jackson.
The key figures that characterise the AKC profile in United States.
58.4% are female, 41.6% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 35.4 |
| Estimated audience size | 582,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide AKC audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.1% |
| Japan | 4.9% |
| United Kingdom | 3.3% |
Where the AKC audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~3K | 1.61× | |
| 02 | Idaho | ~4K | 1.48× | |
| 03 | Alaska | ~2K | 1.44× | |
| 04 | Wyoming | ~1K | 1.36× | |
| 05 | Oklahoma | ~8K | 1.27× | |
| 06 | New Hampshire | ~3K | 1.24× | |
| 07 | Wisconsin | ~10K | 1.22× | |
| 08 | Kentucky | ~9K | 1.18× | |
| 09 | West Virginia | ~3K | 1.17× | |
| 10 | Missouri | ~10K | 1.16× | |
| 11 | Washington | ~10K | 1.13× | |
| 12 | Indiana | ~10K | 1.13× | |
| 13 | Kansas | ~5K | 1.11× | |
| 14 | South Carolina | ~10K | 1.10× | |
| 15 | Iowa | ~5K | 1.10× | |
| 16 | Arkansas | ~5K | 1.10× | |
| 17 | Alabama | ~9K | 1.09× | |
| 18 | Oregon | ~7K | 1.09× | |
| 19 | Mississippi | ~5K | 1.09× | |
| 20 | New Mexico | ~3K | 1.09× | |
| 21 | South Dakota | ~1K | 1.08× | |
| 22 | North Carolina | ~20K | 1.06× | |
| 23 | Ohio | ~20K | 1.05× | |
| 24 | Minnesota | ~9K | 1.05× | |
| 25 | Tennessee | ~10K | 1.04× | |
| 26 | Nebraska | ~3K | 1.03× | |
| 27 | Maine | ~2K | 1.03× | |
| 28 | Michigan | ~20K | 1.00× | |
| 29 | Georgia | ~20K | 0.99× | |
| 30 | Colorado | ~9K | 0.99× | |
| 31 | Vermont | ~1K | 0.99× | |
| 32 | Louisiana | ~7K | 0.98× | |
| 33 | North Dakota | ~1K | 0.98× | |
| 34 | Pennsylvania | ~20K | 0.96× | |
| 35 | Arizona | ~10K | 0.95× | |
| 36 | Utah | ~5K | 0.93× | |
| 37 | Virginia | ~10K | 0.89× | |
| 38 | Florida | ~30K | 0.85× | |
| 39 | Connecticut | ~5K | 0.79× | |
| 40 | Delaware | ~1K | 0.79× | |
| 41 | Texas | ~40K | 0.78× | |
| 42 | Rhode Island | ~1K | 0.78× | |
| 43 | Nevada | ~4K | 0.77× | |
| 44 | Illinois | ~10K | 0.76× | |
| 45 | California | ~50K | 0.71× | |
| 46 | Hawaii | ~2K | 0.69× | |
| 47 | Massachusetts | ~8K | 0.67× | |
| 48 | Maryland | ~7K | 0.67× | |
| 49 | New York | ~20K | 0.60× | |
| 50 | New Jersey | ~8K | 0.57× |
The strongest cross-interests of the AKC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Jackson | Movies & TV | 48.18× | ||
| 02 | Barbour | Fashion & Accessoires | 45.10× | ||
| 03 | Bram Stoker's Dracula | Movies & TV | 45.05× | ||
| 04 | Safelite AutoGlass | Cars & Mobility | 43.21× | ||
| 05 | Frenchie | Pets & Animals | 38.68× | ||
| 06 | Z Gallerie | Arts & Culture | 37.28× | ||
| 07 | Dog agility | Pets & Animals | 17.21× | ||
| 08 | Cane Corso | Food & Beverages | 9.19× | ||
| 09 | Alaskan Malamute | Pets & Animals | 8.00× | ||
| 10 | Doberman Pinscher | Pets & Animals | 6.33× | ||
| 11 | Rottweiler | Pets & Animals | 5.72× | ||
| 12 | American Pit Bull Terrier | Pets & Animals | 5.61× | ||
| 13 | Siberian Husky | Pets & Animals | 5.35× | ||
| 14 | Beagle | Pets & Animals | 5.14× | ||
| 15 | Shih Tzu | Pets & Animals | 5.10× | ||
| 16 | French Bulldog | Pets & Animals | 4.74× | ||
| 17 | Poodle | Pets & Animals | 4.70× | ||
| 18 | Bulldog | Pets & Animals | 4.61× | ||
| 19 | Yorkshire Terrier | Pets & Animals | 4.60× | ||
| 20 | Petco | Shopping | 3.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.24× | |
| Family Orientation | CONSERVATISM | 2.01× | |
| Indulgence | JOY | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Mindfulness | BALANCE | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× |
AKC has an estimated audience of 582,468 people in United States, concentrated in California and Texas.
58.4% of AKC fans are female, 41.6% are male, with an average age of 35.4 years.
AKC fans show strongest brand affinity for Paris Jackson (48.18×), Safelite AutoGlass (43.21×), and Barbour (45.1×) over the country average.
AKC fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond AKC itself, the audience over-indexes on Safelite AutoGlass (43.21×), Barbour (45.1×), Bram Stoker's Dracula (45.05×), and Frenchie (38.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for AKC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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