AKC Audience in United States

AKC has an estimated audience of 578,438 people in United States. 58.4% are female, 41.6% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Autism Awareness, Diabetes mellitus awareness, Barbour, Dog agility.

The average AKC fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Google Maps (8.12× the country average). Demographically, the AKC audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party

Demographics of AKC fans

Demographic split for AKC audience in United States
MetricValue
Female58.4%
Male41.6%
Average age35.4
Estimated audience size578,438

Audience persona

The typical AKC fan in United States is more female, around 35.4 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for AKC in United States
RegionReachAffinity
California50,5110.79×
Texas41,2760.83×
Florida35,0800.9×
New York20,7340.64×
Pennsylvania19,3580.99×
Ohio19,3171.08×
North Carolina19,0961.1×
Georgia18,9411.06×
Illinois15,8740.82×
Michigan15,6691.04×
Washington13,9631.2×
Virginia13,0450.93×
Indiana12,5541.19×
Tennessee11,8131.02×
Arizona11,2850.96×
Missouri10,9111.17×
Wisconsin10,5381.21×
South Carolina10,0101.15×
Colorado9,0200.99×
New Jersey8,7130.59×
Alabama8,6621.07×
Minnesota8,6501.04×
Kentucky8,4081.16×
Oklahoma8,0301.25×
Massachusetts7,7780.68×
Oregon7,6501.15×
Louisiana7,2050.97×
Maryland6,8410.69×
Arkansas5,2861.11×
Utah5,0060.97×
Iowa4,9491.04×
Kansas4,9241.08×
Mississippi4,8621.02×
Connecticut4,6310.8×
Idaho4,4401.53×
Nevada4,4320.79×
New Mexico3,1211.08×
West Virginia2,9201.08×
Nebraska2,8560.98×
New Hampshire2,8481.25×
Montana2,5491.59×
Maine1,9970.96×
Alaska1,7421.41×
Hawaii1,6660.67×
South Dakota1,3671.02×
Rhode Island1,3220.72×
Delaware1,1890.75×
North Dakota1,0720.9×
Wyoming1,0681.25×
Vermont9540.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AKC audience
BrandAffinityCategory
Google Maps8.12×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Barbour33.43×Fashion & Accessoires
Dog agility18.86×Pets & Animals
Paris Jackson26.45×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.49×Music & Radio
Enterprise Rent-A-Car8.26×Cars & Mobility
Safelite AutoGlass21.44×Cars & Mobility
Indeed.com4.9×Business & Career
Sarah Jessica Parker15.23×Movies & TV
DraftKings16.96×Sports
Income tax13.19×Business & Career
Seal28.93×Music & Radio
Apple Store8.3×Shopping
Planet Fitness3.99×Sports
Google News5.37×News
Bram Stoker's Dracula25.26×Movies & TV
Diaper bag5.66×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AKC audience
TraitClusterScore
Pet OwnershipJOY2.71
Family OrientationCONSERVATISM1.63
Risk AppetiteTHRILL1.56
Luxury OrientationPREMIUM1.55
LGBTQ+ IdentityOPEN1.48
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for AKC
CountryShare
United States70.0%
Japan5.0%
United Kingdom3.4%

See AKC audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does AKC have in United States?

AKC has an estimated audience of 578,438 people in United States, concentrated in California and Texas.

What is the gender split and age of AKC fans?

58.4% of AKC fans are female, 41.6% are male, with an average age of 35.4 years.

Which brands do AKC fans like most?

AKC fans show strongest brand affinity for Google Maps (8.12×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do AKC fans live in United States?

AKC fans in United States are most concentrated in California (reach 50,511), Texas (reach 41,276), and Florida (reach 35,080). These three regions account for the largest share of the active audience.

What other brands do AKC fans also like?

Beyond AKC itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Barbour (33.43×), and Dog agility (18.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AKC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.