Humane society Audience in Germany
Humane society has an estimated audience of 343,492 people in Germany. 70.7% are female, 29.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Sabrina Carpenter, Livemusic, Part-time, Fressnapf.
The average Humane society fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Sabrina Carpenter, Livemusic, with strongest over-indexing on Google Flights (16.98× the country average). Demographically, the Humane society audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Charity
Demographics of Humane society fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 37.9 |
| Estimated audience size | 343,492 |
Audience persona
The typical Humane society fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,699 | 1.05× |
| Bayern | 56,384 | 1.02× |
| Baden-Württemberg | 55,750 | 1.19× |
| Niedersachsen | 36,632 | 1.1× |
| Hessen | 27,899 | 1.07× |
| Rheinland-Pfalz | 18,821 | 1.09× |
| Sachsen | 14,203 | 0.84× |
| Brandenburg | 13,592 | 1.28× |
| Berlin | 12,002 | 0.78× |
| Schleswig-Holstein | 11,270 | 0.91× |
| Sachsen-Anhalt | 8,818 | 0.99× |
| Mecklenburg-Vorpommern | 8,409 | 1.28× |
| Hamburg | 7,868 | 1.01× |
| Thüringen | 6,563 | 0.75× |
| Saarland | 2,996 | 0.71× |
| Bremen | 2,714 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 16.98× | Travel & Leisure |
| Sabrina Carpenter | 14.9× | Music & Radio |
| Livemusic | 7.08× | Music & Radio |
| Part-time | 9.39× | Business & Career |
| Fressnapf | 6.7× | Shopping |
| VIER PFOTEN | 8.99× | Pets & Animals |
| Pet food | 3.83× | Pets & Animals |
| Pet store | 4.31× | Pets & Animals |
| Maine Coon | 5.32× | Pets & Animals |
| Self care | 3.9× | Health |
| New Amsterdam | 14.9× | Movies & TV |
| Dog grooming | 6.72× | Pets & Animals |
| Natural foods | 4.74× | Food & Beverages |
| Renée Zellweger | 14.9× | Movies & TV |
| Pet sitting | 4.23× | Pets & Animals |
| Non-fiction books | 4.8× | Literature |
| Travel Blogger | 6.46× | Travel & Leisure |
| Rainforest Alliance | 30.38× | Politics & Society |
| Property finder | 3.58× | Home & Garden |
| Modern architecture | 3.3× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.26 |
| Community Orientation | OPEN | 2.09 |
| Travelling | THRILL | 1.61 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Mindfulness | BALANCE | 1.48 |
| Tradition | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.3% |
| Canada | 6.8% |
| United Kingdom | 6.3% |
See Humane society audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does Humane society have in Germany?
Humane society has an estimated audience of 343,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Humane society fans?
70.7% of Humane society fans are female, 29.3% are male, with an average age of 37.9 years.
Which brands do Humane society fans like most?
Humane society fans show strongest brand affinity for Google Flights (16.98×), Sabrina Carpenter (14.9×), and Livemusic (7.08×) over the country average.
Where do Humane society fans live in Germany?
Humane society fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,699), Bayern (reach 56,384), and Baden-Württemberg (reach 55,750). These three regions account for the largest share of the active audience.
What other brands do Humane society fans also like?
Beyond Humane society itself, the audience over-indexes on Sabrina Carpenter (14.9×), Livemusic (7.08×), Part-time (9.39×), and Fressnapf (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humane society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.