Rascasse Audience Intelligence

Humane society Audience in Germany

A data profile of the people who buy, follow and care about Humane society in Germany — modelled from more than twelve digital signal sources. Humane society has an estimated audience of 343,492 people in Germany.

#14among Charity in Germany#5736among Topic in Germany#776in Politics & Society

The average Humane society fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Sabrina Carpenter, VIER PFOTEN, with strongest over-indexing on Google Flights (14.2× the country average).

Demographically, the Humane society audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Humane society fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Google Flights.

Category: Politics & Society · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humane society profile in Germany.

Audience size
343K
in Germany
Gender
70.7%♀
29.3% male
Age
37.9
average years
Country rank
#15737
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humane society fans

70.7% are female, 29.3% are male, average age 37.9.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Humane society audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age37.9
Estimated audience size343,492
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Humane society audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4921%
50+18%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Humane society audience comes from Germany.

Worldwide audience distribution share by country for Humane society
CountryShare
United States66.3%
Canada6.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humane society audience in Germany is strongest.

Fig. 05

Top regions by affinity

Humane society fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.33×
02Baden-Württemberg~60K1.17×
03Brandenburg~10K1.17×
04Rheinland-Pfalz~20K1.10×
05Hessen~30K1.07×
06Niedersachsen~30K1.04×
07Bayern~60K1.02×
08Nordrhein-Westfalen~70K1.00×
09Bremen~3K1.00×
10Sachsen-Anhalt~9K0.99×
11Hamburg~8K0.97×
12Sachsen~20K0.92×
13Schleswig-Holstein~10K0.92×
14Saarland~4K0.90×
15Thüringen~7K0.85×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Humane society, Germany
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humane society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humane society audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio14.90×
02New AmsterdamMovies & TV14.90×
03American Music AwardMusic & Radio14.90×
04Google FlightsTravel & Leisure14.20×
05VIER PFOTENPets & Animals10.22×
06Cats (musical)Music & Radio8.43×
07Dog groomingPets & Animals7.86×
08Pet sittingPets & Animals6.46×
09Part-timeBusiness & Career5.53×
10Pet adoptionPets & Animals5.32×
11FressnapfShopping5.26×
12Maine CoonPets & Animals4.35×
13Animal rightsPolitics & Society4.06×
14Tour de FranceSports3.65×
15Veterinary medicineBusiness & Career3.58×
16Pet storePets & Animals3.36×
17HugendubelShopping3.29×
18LivemusicMusic & Radio3.01×
19Pet foodPets & Animals2.89×
20NatureHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humane society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humane society audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.08×
Community OrientationOPEN2.45×
TravellingTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humane society audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Luxury OrientationPREMIUM0.80×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humane society have in Germany?

Humane society has an estimated audience of 343,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Humane society fans?

70.7% of Humane society fans are female, 29.3% are male, with an average age of 37.9 years.

03

Which brands do Humane society fans like most?

Humane society fans show strongest brand affinity for Google Flights (14.2×), Sabrina Carpenter (14.9×), and VIER PFOTEN (10.22×) over the country average.

04

Where do Humane society fans live in Germany?

Humane society fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Humane society fans also like?

Beyond Humane society itself, the audience over-indexes on Sabrina Carpenter (14.9×), VIER PFOTEN (10.22×), Pet sitting (6.46×), and Fressnapf (5.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in Germany

See Humane society audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Humane society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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