Information science Audience in Germany
Information science has an estimated audience of 435,478 people in Germany. 35.6% are female, 64.4% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Eden Lake, CAC 40, Ma Mère, Mount Arafat, Laneige.
The average Information science fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Eden Lake, CAC 40, Ma Mère, with strongest over-indexing on Eden Lake (27.5× the country average). Demographically, the Information science audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Information science fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 39.5 |
| Estimated audience size | 435,478 |
Audience persona
The typical Information science fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,421 | 0.77× |
| Baden-Württemberg | 60,475 | 1.02× |
| Bayern | 44,213 | 0.63× |
| Hessen | 29,944 | 0.9× |
| Berlin | 28,265 | 1.45× |
| Niedersachsen | 26,632 | 0.63× |
| Sachsen | 12,210 | 0.57× |
| Thüringen | 11,327 | 1.02× |
| Rheinland-Pfalz | 11,025 | 0.51× |
| Sachsen-Anhalt | 11,000 | 0.97× |
| Brandenburg | 10,681 | 0.79× |
| Mecklenburg-Vorpommern | 9,675 | 1.16× |
| Saarland | 9,618 | 1.8× |
| Bremen | 9,438 | 2.53× |
| Schleswig-Holstein | 9,014 | 0.58× |
| Hamburg | 6,496 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 27.5× | Movies & TV |
| CAC 40 | 3.4× | Business & Career |
| Ma Mère | 23.8× | Movies & TV |
| Mount Arafat | 20× | Travel & Leisure |
| Laneige | 9.46× | Beauty & Wellness |
| Calf raises | 14.65× | Sports |
| Gil Ofarim | 1.76× | Music & Radio |
| Christmas Gift | 2.3× | Kids & Family |
| Low-carbon emission | 8.01× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.86× | Music & Radio |
| Combat sport | 1.51× | Sports |
| Intraocular lens | 9.68× | Health |
| Whist | 5.44× | Games |
| Business English | 2.55× | Business & Career |
| Israel | 1.71× | Travel & Leisure |
| Matala, Crete | 8.35× | Travel & Leisure |
| Hoonigan | 9.09× | Cars & Mobility |
| Elīna Garanča | 5.6× | Music & Radio |
| Hostelworld | 4.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.45 |
| Early Adopter Mentality | POWER | 2.17 |
| Career Orientation | POWER | 2.06 |
| Sustainability | BALANCE | 1.81 |
| Convenience Orientation | PREMIUM | 1.68 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 8.8% |
| France | 5.6% |
See Information science audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Information science have in Germany?
Information science has an estimated audience of 435,478 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Information science fans?
35.6% of Information science fans are female, 64.4% are male, with an average age of 39.5 years.
Which brands do Information science fans like most?
Information science fans show strongest brand affinity for Eden Lake (27.5×), CAC 40 (3.4×), and Ma Mère (23.8×) over the country average.
Where do Information science fans live in Germany?
Information science fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,421), Baden-Württemberg (reach 60,475), and Bayern (reach 44,213). These three regions account for the largest share of the active audience.
What other brands do Information science fans also like?
Beyond Information science itself, the audience over-indexes on CAC 40 (3.4×), Ma Mère (23.8×), Mount Arafat (20×), and Laneige (9.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.