Rascasse Audience Intelligence

Information science Audience in Germany

A data profile of the people who buy, follow and care about Information science in Germany — modelled from more than twelve digital signal sources. Information science has an estimated audience of 435,478 people in Germany.

#247among Field of study in Germany#5026among Topic in Germany#936in Business & Career

The average Information science fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include GitHub, Data visualization, Data science, with strongest over-indexing on GitHub (58.65× the country average).

Demographically, the Information science audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Information science fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information science profile in Germany.

Audience size
435K
in Germany
Gender
35.6%♀
64.4% male
Age
39.5
average years
Country rank
#13093
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information science fans

35.6% are female, 64.4% are male, average age 39.5.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Information science audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age39.5
Estimated audience size435,478
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Information science audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Information science audience comes from Germany.

Worldwide audience distribution share by country for Information science
CountryShare
United States21.9%
Brazil8.8%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information science audience in Germany is strongest.

Fig. 05

Top regions by affinity

Information science fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.45×
02Saarland~7K1.25×
03Berlin~20K1.15×
04Thüringen~10K1.05×
05Mecklenburg-Vorpommern~9K1.05×
06Sachsen-Anhalt~10K1.03×
07Brandenburg~10K0.97×
08Hessen~30K0.96×
09Hamburg~9K0.92×
10Baden-Württemberg~50K0.91×
11Schleswig-Holstein~10K0.90×
12Rheinland-Pfalz~20K0.87×
13Sachsen~20K0.85×
14Niedersachsen~30K0.79×
15Nordrhein-Westfalen~70K0.76×
16Bayern~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Information science, Germany
0.72×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information science audience
#·InterestCategoryAffinity×
01GitHubInternet & Social Media58.65×
02Data visualizationTechnology & Electronics48.84×
03Serpentine GalleriesArts & Culture39.39×
04Bachelor of Information TechnologyBusiness & Career34.70×
05Data scienceBusiness & Career25.51×
06BMW i8Cars & Mobility24.29×
07Digital transformationBusiness & Career22.61×
08Frieze Art FairArts & Culture20.00×
095GTechnology & Electronics19.05×
10MechatronicsBusiness & Career16.01×
11Connected carCars & Mobility15.40×
12Orange juiceFood & Beverages14.61×
13Computer securityBusiness & Career11.70×
14Art BaselArts & Culture11.22×
15Information securityBusiness & Career9.37×
16Office 365Technology & Electronics9.17×
17PaybackShopping7.23×
18Cloud computingTechnology & Electronics5.44×
19Renewable energyBusiness & Career5.14×
20Google FlightsTravel & Leisure5.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information science audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.64×
Career OrientationPOWER2.05×
Early Adopter MentalityPOWER1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information science audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Price SensitivityPREMIUM0.69×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information science have in Germany?

Information science has an estimated audience of 435,478 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Information science fans?

35.6% of Information science fans are female, 64.4% are male, with an average age of 39.5 years.

03

Which brands do Information science fans like most?

Information science fans show strongest brand affinity for GitHub (58.65×), Data visualization (48.84×), and Data science (25.51×) over the country average.

04

Where do Information science fans live in Germany?

Information science fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Information science fans also like?

Beyond Information science itself, the audience over-indexes on Data visualization (48.84×), Data science (25.51×), Computer security (11.7×), and Digital transformation (22.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Information science audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Information science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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