Information science Audience in United States

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Information science has an estimated audience of 3,652,214 people in United States. 53.3% are female, 46.7% are male, average age 45.5. Top regions: California, Maryland, New York. Top brand affinities: Nationality, Nuts (film), Governor of Michigan, Minnesota, Goop.

The average Information science fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Maryland, New York. Top brand affinities include Nationality, Nuts (film), Governor of Michigan, with strongest over-indexing on Nationality (8.39× the country average). Demographically, the Information science audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Information science fans

Demographic split for Information science audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.5
Estimated audience size3,652,214

Audience persona

The typical Information science fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Information science in United States
RegionReachAffinity
California525,5541.31×
Maryland356,7535.68×
New York348,9881.71×
Texas274,5480.87×
Illinois235,9071.94×
Florida221,6330.9×
North Carolina184,5601.68×
Pennsylvania146,8101.19×
Michigan145,8051.53×
Virginia125,0151.41×
New Jersey106,6621.15×
Tennessee101,6141.39×
Wisconsin95,3381.74×
Washington91,7741.25×
Massachusetts85,3281.19×
Georgia81,3620.72×
Arizona72,8940.98×
Colorado63,6651.11×
Ohio63,0210.56×
South Carolina51,7370.94×
Indiana45,3680.68×
Minnesota31,4910.6×
Alabama29,4000.58×
Connecticut28,5700.78×
Oregon28,5490.68×
Missouri26,8510.46×
Washington, District of Columbia26,6662.43×
Kentucky24,7230.54×
Oklahoma22,9680.57×
Louisiana22,7700.48×
Nevada21,2790.6×
Arkansas19,8160.66×
Mississippi16,5220.55×
Iowa15,5490.52×
Utah15,5280.47×
Kansas13,8590.48×
Hawaii10,8290.69×
Idaho10,0770.55×
West Virginia9,5480.56×
New Mexico8,2110.45×
Alaska8,1671.05×
New Hampshire7,8670.55×
Rhode Island7,5970.65×
Montana7,1200.7×
Maine7,0500.54×
South Dakota7,0270.83×
North Dakota6,8420.91×
Wyoming6,6201.22×
Nebraska6,6030.36×
Vermont6,4041×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information science audience
BrandAffinityCategory
Nationality8.39×Politics & Society
Nuts (film)15.91×Movies & TV
Governor of Michigan17.23×Politics & Society
Minnesota3.54×Travel & Leisure
Goop10.51×Internet & Social Media
Wok12.84×Food & Beverages
Vocal harmony7.59×Music & Radio
Hibachi13.1×Food & Beverages
Google Home10.7×Technology & Electronics
headspace15.21×Health
Bully (2011 film)11.04×Movies & TV
Historic site6.85×Arts & Culture
Grinch6.13×Movies & TV
Cherish (group)15.96×Music & Radio
Grace Slick12.62×Music & Radio
El Paso County, Colorado18.37×Travel & Leisure
La Opinión10.22×News
Israel3×Travel & Leisure
Hipster11.42×Politics & Society
Buying and Selling Real Estate8.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information science audience
TraitClusterScore
PatriotismCONSERVATISM3.59
Need for SecurityCONSERVATISM2.58
Urban LifestyleOPEN1.84
IndividualismJOY1.81
Community OrientationOPEN1.79
SpiritualityBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for Information science
CountryShare
United States21.9%
Brazil8.8%
France5.6%

See Information science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Information science have in United States?

Information science has an estimated audience of 3,652,214 people in United States, concentrated in California and Maryland.

What is the gender split and age of Information science fans?

53.3% of Information science fans are female, 46.7% are male, with an average age of 45.5 years.

Which brands do Information science fans like most?

Information science fans show strongest brand affinity for Nationality (8.39×), Nuts (film) (15.91×), and Governor of Michigan (17.23×) over the country average.

Where do Information science fans live in United States?

Information science fans in United States are most concentrated in California (reach 525,554), Maryland (reach 356,753), and New York (reach 348,988). These three regions account for the largest share of the active audience.

What other brands do Information science fans also like?

Beyond Information science itself, the audience over-indexes on Nuts (film) (15.91×), Governor of Michigan (17.23×), Minnesota (3.54×), and Goop (10.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.