Rascasse Audience Intelligence

Information science Audience in United States

A data profile of the people who buy, follow and care about Information science in United States — modelled from more than twelve digital signal sources. Information science has an estimated audience of 3,652,214 people in United States.

#223among Field of study in United States#4545among Topic in United States#761in Business & Career

The average Information science fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Maryland.

Top brand affinities include Web server, Sustainable energy, Renewable energy, with strongest over-indexing on Web server (18.06× the country average).

Demographically, the Information science audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information science fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information science profile in United States.

Audience size
3.7M
in United States
Gender
53.3%♀
46.7% male
Age
45.5
average years
Country rank
#8697
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information science fans

53.3% are female, 46.7% are male, average age 45.5.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Information science audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.5
Estimated audience size3,652,214
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Information science audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Information science audience comes from United States.

Worldwide audience distribution share by country for Information science
CountryShare
United States21.9%
Brazil8.8%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information science audience in United States is strongest.

Fig. 05

Top regions by affinity

Information science fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K5.01×
02Illinois~200K1.80×
03Washington, District of Columbia~20K1.74×
04New York~300K1.55×
05North Carolina~200K1.52×
06Wisconsin~80K1.48×
07Michigan~100K1.33×
08Virginia~100K1.30×
09California~500K1.29×
10Washington~90K1.21×
11Tennessee~90K1.18×
12Pennsylvania~100K1.12×
13New Jersey~100K1.10×
14Massachusetts~80K1.06×
15Colorado~60K1.05×
16Alaska~8K1.05×
17Vermont~7K1.03×
18North Dakota~8K1.00×
19Arizona~70K0.99×
20South Carolina~50K0.99×
21South Dakota~8K0.98×
22Montana~10K0.97×
23Hawaii~10K0.94×
24Rhode Island~10K0.94×
25Delaware~9K0.94×
26West Virginia~20K0.92×
27New Hampshire~10K0.92×
28Maine~10K0.92×
29Connecticut~30K0.91×
30Idaho~20K0.90×
31Arkansas~30K0.88×
32Mississippi~30K0.88×
33Nebraska~20K0.88×
34New Mexico~20K0.88×
35Texas~300K0.87×
36Oklahoma~30K0.86×
37Florida~200K0.85×
38Oregon~40K0.85×
39Iowa~30K0.85×
40Kansas~20K0.85×
41Louisiana~40K0.83×
42Utah~30K0.83×
43Indiana~50K0.82×
44Alabama~40K0.82×
45Nevada~30K0.82×
46Kentucky~40K0.81×
47Georgia~90K0.80×
48Missouri~50K0.77×
49Minnesota~40K0.77×
50Ohio~80K0.70×
Fig. 06

Affinity by region

Affinity by region — Information science, United States
0.70×1.00×5.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information science audience
#·InterestCategoryAffinity×
01RC Strasbourg AlsaceSports44.83×
02ExxonMobilCars & Mobility22.28×
03Business intelligenceBusiness & Career20.66×
04Massive open online courseBusiness & Career20.07×
05Web serverTechnology & Electronics18.06×
06Data visualizationTechnology & Electronics13.32×
07Sustainable energyHome & Garden9.23×
08Data scienceBusiness & Career9.12×
09Renewable energyBusiness & Career7.57×
10Business schoolBusiness & Career6.08×
11Chat roomInternet & Social Media5.94×
12Investment managementBusiness & Career5.46×
13Weather forecastingHome & Garden5.05×
14FedExBusiness & Career4.75×
15Solar energyHome & Garden4.73×
16Master of Business AdministrationBusiness & Career4.00×
17InnovationBusiness & Career3.89×
18Mortgage loansBusiness & Career3.13×
19Discount storesShopping3.07×
20Vehicle insuranceCars & Mobility3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information science audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.48×
SustainabilityBALANCE2.50×
Family OrientationCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information science audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.69×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information science have in United States?

Information science has an estimated audience of 3,652,214 people in United States, concentrated in California and New York.

02

What is the gender split and age of Information science fans?

53.3% of Information science fans are female, 46.7% are male, with an average age of 45.5 years.

03

Which brands do Information science fans like most?

Information science fans show strongest brand affinity for Web server (18.06×), Sustainable energy (9.23×), and Renewable energy (7.57×) over the country average.

04

Where do Information science fans live in United States?

Information science fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Maryland (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Information science fans also like?

Beyond Information science itself, the audience over-indexes on Sustainable energy (9.23×), Renewable energy (7.57×), ExxonMobil (22.28×), and Business intelligence (20.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Information science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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