British Columbia Audience in Germany

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British Columbia has an estimated audience of 437,691 people in Germany. 49.5% are female, 50.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Goes, Progressive rock, Artistic inspiration, Product design.

The average British Columbia fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Goes, Progressive rock, with strongest over-indexing on Dog breed (1.58× the country average). Demographically, the British Columbia audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of British Columbia fans

Demographic split for British Columbia audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age39.1
Estimated audience size437,691

Audience persona

The typical British Columbia fan in Germany is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.

Top regions in Germany

Top regions ranked by reach for British Columbia in Germany
RegionReachAffinity
Nordrhein-Westfalen103,9421.09×
Bayern85,6871.22×
Baden-Württemberg66,6991.12×
Hessen42,9111.29×
Niedersachsen41,3050.97×
Rheinland-Pfalz23,9031.09×
Berlin23,1971.19×
Sachsen19,3080.9×
Schleswig-Holstein16,9371.08×
Hamburg11,9021.2×
Brandenburg11,5030.85×
Thüringen8,4840.76×
Sachsen-Anhalt7,6290.67×
Mecklenburg-Vorpommern6,2090.74×
Saarland4,4110.82×
Bremen3,8231.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Columbia audience
BrandAffinityCategory
Dog breed1.58×Pets & Animals
Goes1.59×Travel & Leisure
Progressive rock2.42×Music & Radio
Artistic inspiration1.76×Arts & Culture
Product design2.05×Business & Career
Israel2.45×Travel & Leisure
Natural rubber2.65×Cars & Mobility
Jiraiya31.78×Literature
Minestrone2.82×Food & Beverages
Collectable1.67×Kids & Family
KLIX (AM)2.48×Music & Radio
Este, Veneto2.39×Travel & Leisure
Urban horticulture1.69×Home & Garden
Euphonium10.28×Music & Radio
Medieval fantasy9.77×Literature
JDSU2.88×Business & Career
Kodi (software)2.47×Technology & Electronics
Nurse education2.09×Kids & Family
Corona (band)2.07×Music & Radio
Cynthia Erivo3.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Columbia audience
TraitClusterScore
Risk AppetiteTHRILL2
Pet OwnershipJOY1.95
TraditionCONSERVATISM1.82
TravellingTHRILL1.77
Quality AwarenessPREMIUM1.74
SustainabilityBALANCE1.72

Worldwide distribution

Worldwide audience distribution share by country for British Columbia
CountryShare
United States34.9%
Canada26.2%
United Kingdom4.6%

See British Columbia audiences in other countries

More Region audiences in Germany

Frequently asked questions

How many fans does British Columbia have in Germany?

British Columbia has an estimated audience of 437,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of British Columbia fans?

49.5% of British Columbia fans are female, 50.5% are male, with an average age of 39.1 years.

Which brands do British Columbia fans like most?

British Columbia fans show strongest brand affinity for Dog breed (1.58×), Goes (1.59×), and Progressive rock (2.42×) over the country average.

Where do British Columbia fans live in Germany?

British Columbia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,942), Bayern (reach 85,687), and Baden-Württemberg (reach 66,699). These three regions account for the largest share of the active audience.

What other brands do British Columbia fans also like?

Beyond British Columbia itself, the audience over-indexes on Goes (1.59×), Progressive rock (2.42×), Artistic inspiration (1.76×), and Product design (2.05×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.