Rascasse Audience Intelligence

British Columbia Audience in Germany

A data profile of the people who buy, follow and care about British Columbia in Germany — modelled from more than twelve digital signal sources. British Columbia has an estimated audience of 437,691 people in Germany.

#125among Region in Germany#1147among POI in Germany#1023in Travel & Leisure

The average British Columbia fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taraji P. Henson, Google News, Canada, with strongest over-indexing on Taraji P. Henson (39.16× the country average).

Demographically, the British Columbia audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical British Columbia fan in Germany is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Taraji P. Henson.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Columbia profile in Germany.

Audience size
438K
in Germany
Gender
49.5%♀
50.5% male
Age
39.1
average years
Country rank
#13038
POI in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Columbia fans

49.5% are female, 50.5% are male, average age 39.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for British Columbia audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age39.1
Estimated audience size437,691
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the British Columbia audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

1.5%

of the worldwide British Columbia audience comes from Germany.

Worldwide audience distribution share by country for British Columbia
CountryShare
United States34.9%
Canada26.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Columbia audience in Germany is strongest.

Fig. 05

Top regions by affinity

British Columbia fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.21×
02Bayern~80K1.20×
03Hamburg~10K1.17×
04Berlin~20K1.11×
05Baden-Württemberg~60K1.09×
06Rheinland-Pfalz~20K1.09×
07Nordrhein-Westfalen~100K1.07×
08Schleswig-Holstein~20K1.07×
09Bremen~4K1.05×
10Niedersachsen~40K0.97×
11Brandenburg~10K0.91×
12Sachsen~20K0.90×
13Saarland~5K0.89×
14Thüringen~9K0.84×
15Mecklenburg-Vorpommern~7K0.81×
16Sachsen-Anhalt~9K0.75×
Fig. 06

Affinity by region

Affinity by region — British Columbia, Germany
0.75×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Columbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Columbia audience
#·InterestCategoryAffinity×
01Taraji P. HensonMovies & TV39.16×
02Gabrielle UnionMovies & TV37.62×
03This Is Us (TV series)Movies & TV20.00×
04Ryder CupSports8.81×
05Times SquareTravel & Leisure8.44×
06SmallvilleMovies & TV8.09×
07Google NewsNews7.03×
08HertzCars & Mobility6.49×
09Truck camperCars & Mobility6.06×
10Adventure parkKids & Family5.28×
11CanadaTravel & Leisure5.01×
12National parkTravel & Leisure4.12×
13Jason MomoaMovies & TV4.09×
14Henry CavillMovies & TV3.83×
15Crime fictionLiterature3.56×
16HugendubelShopping2.95×
17Ski resortTravel & Leisure2.69×
18SupermanMovies & TV2.36×
19RyanairTravel & Leisure1.88×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Columbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Columbia audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.12×
Risk AppetiteTHRILL2.02×
Community OrientationOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Columbia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Columbia have in Germany?

British Columbia has an estimated audience of 437,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of British Columbia fans?

49.5% of British Columbia fans are female, 50.5% are male, with an average age of 39.1 years.

03

Which brands do British Columbia fans like most?

British Columbia fans show strongest brand affinity for Taraji P. Henson (39.16×), Google News (7.03×), and Canada (5.01×) over the country average.

04

Where do British Columbia fans live in Germany?

British Columbia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do British Columbia fans also like?

Beyond British Columbia itself, the audience over-indexes on Google News (7.03×), Canada (5.01×), Gabrielle Union (37.62×), and This Is Us (TV series) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See British Columbia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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