A data profile of the people who buy, follow and care about XxxLutz in Austria — modelled from more than twelve digital signal sources. XxxLutz has an estimated audience of 973,213 people in Austria.
XxxLutz has an estimated audience of 973,213 people in Austria. 72.5% are female, 27.5% are male, average age 38.9. Top brand affinities: Spar (retailer), IKEA, Danish design, ImmoScout24, Hornbach.
Top brand affinities include Spar (retailer), IKEA, Danish design, with strongest over-indexing on Spar (retailer) (1.76× the country average).
Demographically, the XxxLutz audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical XxxLutz fan in Austria is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the XxxLutz profile in Austria.
72.5% are female, 27.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 38.9 |
| Estimated audience size | 973,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
The strongest cross-interests of the XxxLutz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ImmoScout24 | Home & Garden | 4.28× | ||
| 02 | Child safety seat | Kids & Family | 3.99× | ||
| 03 | Danish design | Home & Garden | 3.68× | ||
| 04 | Bedroom furniture | Home & Garden | 2.58× | ||
| 05 | Kitchenware | Home & Garden | 2.55× | ||
| 06 | Garden furniture | Home & Garden | 2.42× | ||
| 07 | Sewing | Home & Garden | 2.00× | ||
| 08 | Knitting | Home & Garden | 1.94× | ||
| 09 | Primark | Shopping | 1.81× | ||
| 10 | Spar (retailer) | Shopping | 1.76× | ||
| 11 | Renovation | Home & Garden | 1.75× | ||
| 12 | TK Maxx | Shopping | 1.71× | ||
| 13 | Local food | Food & Beverages | 1.71× | ||
| 14 | Deichmann | Shopping | 1.68× | ||
| 15 | Organic food | Food & Beverages | 1.68× | ||
| 16 | IKEA | Home & Garden | 1.67× | ||
| 17 | Hornbach | Shopping | 1.65× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 19 | Home improvement | Home & Garden | 1.54× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| Indulgence | JOY | 1.56× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for XxxLutz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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