A data profile of the people who buy, follow and care about Interspar in Austria — modelled from more than twelve digital signal sources. Interspar has an estimated audience of 1,264,400 people in Austria.
The average Interspar fan in Austria is 41.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), WhatsApp, Hornbach, with strongest over-indexing on Billa (supermarket) (3.18× the country average).
Demographically, the Interspar audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Interspar fan in Austria is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Interspar profile in Austria.
58.3% are female, 41.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.4 |
| Estimated audience size | 1,264,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Interspar audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 51.1% |
| Italy | 18.0% |
| Croatia | 11.9% |
Where the Interspar audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~60K | 1.35× | |
| 02 | Carinthia (state) | ~70K | 1.08× | |
| 03 | Tyrol | ~90K | 1.00× | |
| 04 | Salzburg | ~80K | 0.97× | |
| 05 | Vienna | ~200K | 0.96× | |
| 06 | Burgenland | ~30K | 0.94× | |
| 07 | Lower Austria | ~200K | 0.93× | |
| 08 | Styria | ~100K | 0.91× | |
| 09 | Upper Austria | ~100K | 0.87× |
The strongest cross-interests of the Interspar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billa (supermarket) | Shopping | 3.18× | ||
| 02 | Italian cuisine | Food & Beverages | 2.69× | ||
| 03 | Grocery store | Food & Beverages | 2.65× | ||
| 04 | Internet & Social Media | 2.18× | |||
| 05 | Sunglasses | Fashion & Accessoires | 2.13× | ||
| 06 | Toys | Games | 2.09× | ||
| 07 | Hornbach | Shopping | 2.08× | ||
| 08 | Deichmann | Shopping | 2.00× | ||
| 09 | Hair products | Beauty & Wellness | 1.86× | ||
| 10 | Distilled beverage | Food & Beverages | 1.83× | ||
| 11 | Austrian Airlines | Travel & Leisure | 1.81× | ||
| 12 | Hobby | Home & Garden | 1.78× | ||
| 13 | Cineplexx Cinemas | Movies & TV | 1.78× | ||
| 14 | Politics | Politics & Society | 1.73× | ||
| 15 | Blues music | Music & Radio | 1.64× | ||
| 16 | Shoes | Fashion & Accessoires | 1.57× | ||
| 17 | TK Maxx | Shopping | 1.56× | ||
| 18 | Electronics | Technology & Electronics | 1.55× | ||
| 19 | Freeware | Technology & Electronics | 1.54× | ||
| 20 | Organic food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Quality Awareness | PREMIUM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Individualism | JOY | 0.97× | |
| Extroversion | THRILL | 0.97× |
Interspar's target market in Austria covers an estimated 1,264,400 people, concentrated in Vienna and Lower Austria.
58.3% of the Interspar audience are female, 41.7% are male, with an average age of 41.4 years.
Interspar fans show strongest brand affinity for Billa (supermarket) (3.18×), WhatsApp (2.18×), and Hornbach (2.08×) over the country average.
Interspar fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Interspar itself, the audience over-indexes on WhatsApp (2.18×), Hornbach (2.08×), Austrian Airlines (1.81×), and Italian cuisine (2.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Interspar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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