A data profile of the people who buy, follow and care about Punjab National Bank in India — modelled from more than twelve digital signal sources. Punjab National Bank has an estimated audience of 5,397,026 people in India.
Punjab National Bank has an estimated audience of 5,397,026 people in India. 16.0% are female, 84.0% are male, average age 36.1. Top brand affinities: Thai Airways, Ryan Gosling, Capgemini, QVC, Japan Airlines.
Top brand affinities include Thai Airways, Ryan Gosling, Capgemini, with strongest over-indexing on Thai Airways (13.25× the country average).
Demographically, the Punjab National Bank audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Punjab National Bank fan in India is more male, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Thai Airways.
The key figures that characterise the Punjab National Bank profile in India.
16.0% are female, 84.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 36.1 |
| Estimated audience size | 5,397,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Punjab National Bank audience comes from India.
| Country | Share |
|---|---|
| India | 94.7% |
| United States | 1.0% |
| United Arab Emirates | 0.9% |
The strongest cross-interests of the Punjab National Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 17.69× | ||
| 02 | Thai Airways | Travel & Leisure | 13.25× | ||
| 03 | Japan Airlines | Travel & Leisure | 8.62× | ||
| 04 | Ryan Gosling | Movies & TV | 8.27× | ||
| 05 | Money management | Business & Career | 6.47× | ||
| 06 | Low-cost carrier | Travel & Leisure | 6.47× | ||
| 07 | Capgemini | Business & Career | 6.42× | ||
| 08 | Adobe | Technology & Electronics | 6.39× | ||
| 09 | Cillian Murphy | Movies & TV | 6.18× | ||
| 10 | Citibank | Business & Career | 5.39× | ||
| 11 | HSBC | Business & Career | 4.86× | ||
| 12 | Fertilizer | Home & Garden | 4.19× | ||
| 13 | Asset management | Business & Career | 4.02× | ||
| 14 | Infosys | Technology & Electronics | 3.61× | ||
| 15 | Savings account | Business & Career | 3.43× | ||
| 16 | Retail banking | Business & Career | 2.99× | ||
| 17 | Innovation | Business & Career | 2.44× | ||
| 18 | Young's | Food & Beverages | 2.37× | ||
| 19 | Career development | Business & Career | 2.20× | ||
| 20 | Instant messaging | Internet & Social Media | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.26× | |
| Convenience Orientation | PREMIUM | 2.83× | |
| Quality Awareness | PREMIUM | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.79× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Punjab National Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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