A data profile of the people who buy, follow and care about Fortaleza in Brazil — modelled from more than twelve digital signal sources. Fortaleza has an estimated audience of 5,319,002 people in Brazil.
The average Fortaleza fan in Brazil is 39.6 years old, more female, and lives primarily in Ceará.
The audience is concentrated in Ceará, São Paulo, Minas Gerais.
The key figures that characterise the Fortaleza profile in Brazil.
62.0% are female, 38.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 39.6 |
| Estimated audience size | 5,319,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Fortaleza audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 70.6% |
| United States | 5.8% |
| Spain | 2.7% |
Where the Fortaleza audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~2.5M | 10.99× | |
| 02 | Piauí | ~80K | 1.04× | |
| 03 | Rio Grande do Norte | ~80K | 0.93× | |
| 04 | Maranhão | ~100K | 0.79× | |
| 05 | Bahia | ~300K | 0.75× | |
| 06 | Paraíba | ~80K | 0.74× | |
| 07 | Amazonas | ~70K | 0.74× | |
| 08 | Rio Grande do Sul | ~200K | 0.73× | |
| 09 | Pernambuco | ~200K | 0.73× | |
| 10 | Pará | ~100K | 0.67× | |
| 11 | Amapá | ~10K | 0.66× | |
| 12 | Alagoas | ~50K | 0.65× | |
| 13 | Tocantins | ~20K | 0.57× | |
| 14 | Roraima | ~9K | 0.57× | |
| 15 | Minas Gerais | ~300K | 0.56× | |
| 16 | Acre | ~10K | 0.56× | |
| 17 | Rio de Janeiro | ~300K | 0.54× | |
| 18 | Rondônia | ~20K | 0.53× | |
| 19 | Mato Grosso | ~50K | 0.52× | |
| 20 | Sergipe | ~30K | 0.51× | |
| 21 | Espírito Santo | ~60K | 0.50× | |
| 22 | Mato Grosso do Sul | ~40K | 0.50× | |
| 23 | Goiás | ~100K | 0.49× | |
| 24 | Federal District | ~40K | 0.48× | |
| 25 | Santa Catarina | ~100K | 0.46× | |
| 26 | São Paulo | ~600K | 0.43× | |
| 27 | Paraná | ~100K | 0.39× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fortaleza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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