Gelbe Seiten Audience in Germany

Gelbe Seiten logo

Gelbe Seiten has an estimated audience of 1,230,181 people in Germany. 41.2% are female, 58.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Stradivarius, Corfu (regional unit), Birthday Gifts, Haitian Vodou.

The average Gelbe Seiten fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Stradivarius, Corfu (regional unit), with strongest over-indexing on Unique Gifts (1.69× the country average). Demographically, the Gelbe Seiten audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Gelbe Seiten fans

Demographic split for Gelbe Seiten audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age41.0
Estimated audience size1,230,181

Audience persona

The typical Gelbe Seiten fan in Germany is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Unique Gifts.

Top regions in Germany

Top regions ranked by reach for Gelbe Seiten in Germany
RegionReachAffinity
Nordrhein-Westfalen296,5521.1×
Bayern227,8801.15×
Baden-Württemberg206,2081.23×
Niedersachsen135,9781.14×
Hessen118,5411.26×
Rheinland-Pfalz85,0471.38×
Sachsen53,8160.89×
Schleswig-Holstein36,3860.82×
Thüringen35,7321.14×
Berlin33,9180.62×
Sachsen-Anhalt32,1291.01×
Brandenburg30,8690.81×
Hamburg22,5400.81×
Mecklenburg-Vorpommern17,7710.76×
Saarland16,9001.12×
Bremen8,0060.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gelbe Seiten audience
BrandAffinityCategory
Unique Gifts1.69×Shopping
Stradivarius1.97×Shopping
Corfu (regional unit)3.14×Travel & Leisure
Birthday Gifts1.63×Kids & Family
Haitian Vodou3.04×Politics & Society
Israel1.85×Travel & Leisure
Jack White1.54×Movies & TV
Esra Erol4.06×Movies & TV
Video izle2.37×
Snow White (Fables)1.53×Literature
County Leitrim4.95×Travel & Leisure
Home Delivery1.77×Food & Beverages
KLIX (AM)1.52×Music & Radio
Volvo V602.75×Cars & Mobility
Katie Piper6.3×Movies & TV
Golem1.55×Technology & Electronics
Coworking1.74×Business & Career
Zagreb1.67×Travel & Leisure
Theocracy4.24×Music & Radio
Tally-ho8.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gelbe Seiten audience
TraitClusterScore
Quality AwarenessPREMIUM1.57
Need for SecurityCONSERVATISM1.24
Price SensitivityPREMIUM1.17
IndulgenceJOY1.11
TraditionCONSERVATISM1.11
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Gelbe Seiten
CountryShare
Germany87.8%
Austria6.2%
Switzerland3.5%

See Gelbe Seiten audiences in other countries

More Business & Career audiences in Germany

Frequently asked questions

How many fans does Gelbe Seiten have in Germany?

Gelbe Seiten has an estimated audience of 1,230,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gelbe Seiten fans?

41.2% of Gelbe Seiten fans are female, 58.8% are male, with an average age of 41.0 years.

Which brands do Gelbe Seiten fans like most?

Gelbe Seiten fans show strongest brand affinity for Unique Gifts (1.69×), Stradivarius (1.97×), and Corfu (regional unit) (3.14×) over the country average.

Where do Gelbe Seiten fans live in Germany?

Gelbe Seiten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,552), Bayern (reach 227,880), and Baden-Württemberg (reach 206,208). These three regions account for the largest share of the active audience.

What other brands do Gelbe Seiten fans also like?

Beyond Gelbe Seiten itself, the audience over-indexes on Stradivarius (1.97×), Corfu (regional unit) (3.14×), Birthday Gifts (1.63×), and Haitian Vodou (3.04×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gelbe Seiten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.