Gelbe Seiten Audience in Germany
Gelbe Seiten has an estimated audience of 1,230,181 people in Germany. 41.2% are female, 58.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, RTL Television, German television comedy, Moodle.
The average Gelbe Seiten fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, RTL Television, with strongest over-indexing on Western Union (6.71× the country average). Demographically, the Gelbe Seiten audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Gelbe Seiten fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 41.0 |
| Estimated audience size | 1,230,181 |
Audience persona
The typical Gelbe Seiten fan in Germany is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,552 | 1.1× |
| Bayern | 227,880 | 1.15× |
| Baden-Württemberg | 206,208 | 1.23× |
| Niedersachsen | 135,978 | 1.14× |
| Hessen | 118,541 | 1.26× |
| Rheinland-Pfalz | 85,047 | 1.38× |
| Sachsen | 53,816 | 0.89× |
| Schleswig-Holstein | 36,386 | 0.82× |
| Thüringen | 35,732 | 1.14× |
| Berlin | 33,918 | 0.62× |
| Sachsen-Anhalt | 32,129 | 1.01× |
| Brandenburg | 30,869 | 0.81× |
| Hamburg | 22,540 | 0.81× |
| Mecklenburg-Vorpommern | 17,771 | 0.76× |
| Saarland | 16,900 | 1.12× |
| Bremen | 8,006 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.71× | Business & Career |
| Satire | 6.14× | Literature |
| RTL Television | 4.47× | Movies & TV |
| German television comedy | 6.78× | Movies & TV |
| Moodle | 6.91× | Technology & Electronics |
| Headphones | 5.62× | Technology & Electronics |
| Hygiene | 3.31× | Beauty & Wellness |
| Allgäu | 5.69× | Travel & Leisure |
| Tagesschau | 1.82× | Movies & TV |
| Netto Marken-Discount | 2.1× | Shopping |
| Pets | 1.67× | Pets & Animals |
| Automobiles | 1.7× | Cars & Mobility |
| Country rap | 4.66× | Music & Radio |
| Stuttgart | 2.51× | Travel & Leisure |
| Transfermarkt | 2.1× | Sports |
| Family | 1.51× | Kids & Family |
| Freeware | 2× | Technology & Electronics |
| Vacations | 2.05× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| EBay | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.57 |
| Need for Security | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.17 |
| Indulgence | JOY | 1.11 |
| Tradition | CONSERVATISM | 1.11 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 6.2% |
| Switzerland | 3.5% |
See Gelbe Seiten audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Gelbe Seiten have in Germany?
Gelbe Seiten has an estimated audience of 1,230,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gelbe Seiten fans?
41.2% of Gelbe Seiten fans are female, 58.8% are male, with an average age of 41.0 years.
Which brands do Gelbe Seiten fans like most?
Gelbe Seiten fans show strongest brand affinity for Western Union (6.71×), Satire (6.14×), and RTL Television (4.47×) over the country average.
Where do Gelbe Seiten fans live in Germany?
Gelbe Seiten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,552), Bayern (reach 227,880), and Baden-Württemberg (reach 206,208). These three regions account for the largest share of the active audience.
What other brands do Gelbe Seiten fans also like?
Beyond Gelbe Seiten itself, the audience over-indexes on Satire (6.14×), RTL Television (4.47×), German television comedy (6.78×), and Moodle (6.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gelbe Seiten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.