Gelbe Seiten Audience in Germany
A data profile of the people who buy, follow and care about Gelbe Seiten in Germany — modelled from more than twelve digital signal sources. Gelbe Seiten has an estimated audience of 1,123,723 people in Germany.
The average Gelbe Seiten fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Moodle, Congstar, Western Union, with strongest over-indexing on Moodle (7.04× the country average).
Demographically, the Gelbe Seiten audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gelbe Seiten fan in Germany is more male, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Moodle.
At a glance
The key figures that characterise the Gelbe Seiten profile in Germany.
Search interest · 12-month trend
Audience demographics of Gelbe Seiten
42.2% are female, 57.8% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 39.0 |
| Estimated audience size | 1,123,723 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Gelbe Seiten audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.7% |
| Austria | 6.2% |
| Switzerland | 3.4% |
Geography
Where the Gelbe Seiten audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~80K | 1.37× | |
| 02 | Hessen | ~100K | 1.25× | |
| 03 | Baden-Württemberg | ~200K | 1.20× | |
| 04 | Thüringen | ~30K | 1.17× | |
| 05 | Saarland | ~20K | 1.17× | |
| 06 | Bayern | ~200K | 1.12× | |
| 07 | Niedersachsen | ~100K | 1.12× | |
| 08 | Nordrhein-Westfalen | ~300K | 1.08× | |
| 09 | Sachsen-Anhalt | ~30K | 1.04× | |
| 10 | Sachsen | ~50K | 0.89× | |
| 11 | Brandenburg | ~30K | 0.82× | |
| 12 | Schleswig-Holstein | ~30K | 0.81× | |
| 13 | Bremen | ~8K | 0.80× | |
| 14 | Hamburg | ~20K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.79× | |
| 16 | Berlin | ~30K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gelbe Seiten audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moodle | Technology & Electronics | 7.04× | ||
| 02 | Kijiji | Shopping | 6.31× | ||
| 03 | Congstar | Technology & Electronics | 5.46× | ||
| 04 | Western Union | Business & Career | 4.09× | ||
| 05 | Sixt | Cars & Mobility | 3.39× | ||
| 06 | Esso | Cars & Mobility | 3.21× | ||
| 07 | RTL Television | Movies & TV | 2.80× | ||
| 08 | Focus | News | 2.27× | ||
| 09 | Netto Marken-Discount | Shopping | 2.13× | ||
| 10 | Kaufland | Shopping | 2.11× | ||
| 11 | Google Maps | Internet & Social Media | 1.97× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.87× | ||
| 13 | Sparkasse | Business & Career | 1.80× | ||
| 14 | Tagesschau | Movies & TV | 1.79× | ||
| 15 | Transfermarkt | Sports | 1.69× | ||
| 16 | Kitchen | Home & Garden | 1.61× | ||
| 17 | Nature | Home & Garden | 1.59× | ||
| 18 | Aldi | Shopping | 1.57× | ||
| 19 | EBay | Shopping | 1.57× | ||
| 20 | Commerzbank | Business & Career | 1.52× |
Personality of the Gelbe Seiten audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.08× | |
| Need for Security | CONSERVATISM | 1.68× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.68× | |
| Sports Activity | POWER | 0.71× |
Frequently asked questions
How many fans does Gelbe Seiten have in Germany?
Gelbe Seiten has an estimated audience of 1,123,723 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gelbe Seiten fans?
42.2% of Gelbe Seiten fans are female, 57.8% are male, with an average age of 39.0 years.
Which brands do Gelbe Seiten fans like most?
Gelbe Seiten fans show strongest brand affinity for Moodle (7.04×), Congstar (5.46×), and Western Union (4.09×) over the country average.
Where do Gelbe Seiten fans live in Germany?
Gelbe Seiten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Gelbe Seiten fans also like?
Beyond Gelbe Seiten itself, the audience over-indexes on Congstar (5.46×), Western Union (4.09×), Netto Marken-Discount (2.13×), and Kaufland (2.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
See Gelbe Seiten audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gelbe Seiten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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