Oodle Audience in United States
Oodle has an estimated audience of 440,321 people in United States. 75.3% are female, 24.7% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Kijiji, Pet store, Pet food, Veterinary medicine, Animal rights.
The average Oodle fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kijiji, Pet store, Pet food, with strongest over-indexing on Kijiji (2039.82× the country average). Demographically, the Oodle audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Oodle fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 40.5 |
| Estimated audience size | 440,321 |
Audience persona
The typical Oodle fan in United States is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Kijiji.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,280 | 1.51× |
| Texas | 37,920 | 1× |
| Florida | 32,283 | 1.08× |
| New York | 27,410 | 1.11× |
| Illinois | 13,942 | 0.95× |
| Pennsylvania | 13,899 | 0.94× |
| Washington | 13,382 | 1.52× |
| Georgia | 12,909 | 0.95× |
| Virginia | 12,883 | 1.2× |
| Ohio | 12,301 | 0.91× |
| Michigan | 11,689 | 1.02× |
| North Carolina | 11,229 | 0.85× |
| Massachusetts | 10,415 | 1.2× |
| New Jersey | 10,119 | 0.9× |
| Arizona | 9,307 | 1.04× |
| Indiana | 8,398 | 1.04× |
| Minnesota | 7,960 | 1.26× |
| Maryland | 7,746 | 1.02× |
| Wisconsin | 7,550 | 1.14× |
| Missouri | 7,495 | 1.06× |
| Colorado | 7,149 | 1.03× |
| Oregon | 6,644 | 1.32× |
| Tennessee | 6,242 | 0.71× |
| South Carolina | 5,172 | 0.78× |
| Utah | 5,131 | 1.3× |
| Kentucky | 5,033 | 0.91× |
| Louisiana | 4,805 | 0.85× |
| Alabama | 4,503 | 0.73× |
| Nevada | 4,487 | 1.05× |
| Oklahoma | 4,427 | 0.91× |
| Iowa | 4,287 | 1.18× |
| Kansas | 3,786 | 1.09× |
| Connecticut | 3,748 | 0.85× |
| Arkansas | 3,101 | 0.85× |
| Hawaii | 2,841 | 1.5× |
| Idaho | 2,348 | 1.06× |
| Nebraska | 2,315 | 1.05× |
| Mississippi | 2,224 | 0.61× |
| New Hampshire | 1,806 | 1.04× |
| New Mexico | 1,664 | 0.75× |
| West Virginia | 1,616 | 0.79× |
| Maine | 1,540 | 0.98× |
| Rhode Island | 1,338 | 0.95× |
| Washington, District of Columbia | 1,030 | 0.78× |
| Alaska | 996 | 1.06× |
| Montana | 987 | 0.81× |
| Delaware | 931 | 0.77× |
| North Dakota | 909 | 1× |
| Vermont | 902 | 1.17× |
| South Dakota | 888 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kijiji | 2039.82× | Shopping |
| Pet store | 5.32× | Pets & Animals |
| Pet food | 3.15× | Pets & Animals |
| Veterinary medicine | 1.83× | Business & Career |
| Animal rights | 1.85× | Politics & Society |
| Shopping 2: Ebay Kleinanzeigen | 2096.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.15 |
| Creativity | OPEN | 0.99 |
| Sports Activity | POWER | 0.95 |
| Healthy Lifestyle | BALANCE | 0.92 |
| Social Media Usage | JOY | 0.88 |
| Individualism | JOY | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.2% |
| Poland | 14.9% |
| United States | 12.1% |
See Oodle audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Oodle have in United States?
Oodle has an estimated audience of 440,321 people in United States, concentrated in California and Texas.
What is the gender split and age of Oodle fans?
75.3% of Oodle fans are female, 24.7% are male, with an average age of 40.5 years.
Which brands do Oodle fans like most?
Oodle fans show strongest brand affinity for Kijiji (2039.82×), Pet store (5.32×), and Pet food (3.15×) over the country average.
Where do Oodle fans live in United States?
Oodle fans in United States are most concentrated in California (reach 73,280), Texas (reach 37,920), and Florida (reach 32,283). These three regions account for the largest share of the active audience.
What other brands do Oodle fans also like?
Beyond Oodle itself, the audience over-indexes on Pet store (5.32×), Pet food (3.15×), Veterinary medicine (1.83×), and Animal rights (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.