Oodle Audience in United States

Oodle logo

Oodle has an estimated audience of 440,321 people in United States. 75.3% are female, 24.7% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Collectable.

The average Oodle fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, with strongest over-indexing on Collectable (1.85× the country average). Demographically, the Oodle audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Oodle fans

Demographic split for Oodle audience in United States
MetricValue
Female75.3%
Male24.7%
Average age40.5
Estimated audience size440,321

Audience persona

The typical Oodle fan in United States is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Oodle in United States
RegionReachAffinity
California73,2801.51×
Texas37,9201×
Florida32,2831.08×
New York27,4101.11×
Illinois13,9420.95×
Pennsylvania13,8990.94×
Washington13,3821.52×
Georgia12,9090.95×
Virginia12,8831.2×
Ohio12,3010.91×
Michigan11,6891.02×
North Carolina11,2290.85×
Massachusetts10,4151.2×
New Jersey10,1190.9×
Arizona9,3071.04×
Indiana8,3981.04×
Minnesota7,9601.26×
Maryland7,7461.02×
Wisconsin7,5501.14×
Missouri7,4951.06×
Colorado7,1491.03×
Oregon6,6441.32×
Tennessee6,2420.71×
South Carolina5,1720.78×
Utah5,1311.3×
Kentucky5,0330.91×
Louisiana4,8050.85×
Alabama4,5030.73×
Nevada4,4871.05×
Oklahoma4,4270.91×
Iowa4,2871.18×
Kansas3,7861.09×
Connecticut3,7480.85×
Arkansas3,1010.85×
Hawaii2,8411.5×
Idaho2,3481.06×
Nebraska2,3151.05×
Mississippi2,2240.61×
New Hampshire1,8061.04×
New Mexico1,6640.75×
West Virginia1,6160.79×
Maine1,5400.98×
Rhode Island1,3380.95×
Washington, District of Columbia1,0300.78×
Alaska9961.06×
Montana9870.81×
Delaware9310.77×
North Dakota9091×
Vermont9021.17×
South Dakota8880.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oodle audience
BrandAffinityCategory
Collectable1.85×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oodle audience
TraitClusterScore
Pet OwnershipJOY3.15
CreativityOPEN0.99
Sports ActivityPOWER0.95
Healthy LifestyleBALANCE0.92
Social Media UsageJOY0.88
IndividualismJOY0.87

Worldwide distribution

Worldwide audience distribution share by country for Oodle
CountryShare
Germany17.2%
Poland14.9%
United States12.1%

See Oodle audiences in other countries

More Shopping audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Oodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.