Rascasse Audience Intelligence

Oodle Audience in United States

A data profile of the people who buy, follow and care about Oodle in United States — modelled from more than twelve digital signal sources. Oodle has an estimated audience of 451,278 people in United States.

#1251among Website / Newspaper / Magazine in United States#544in Shopping

The average Oodle fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kijiji, Pet store, Veterinary medicine, with strongest over-indexing on Kijiji (4025.97× the country average).

Demographically, the Oodle audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 50 regions tracked by Rascasse.

The typical Oodle fan in United States is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Kijiji.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oodle profile in United States.

Audience size
451K
in United States
Gender
75.3%♀
24.7% male
Age
40.5
average years
Country rank
#38869
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Oodle

75.3% are female, 24.7% are male, average age 40.5.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Oodle audience in United States
MetricValue
Female75.3%
Male24.7%
Average age40.5
Estimated audience size451,278
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Oodle audience in United States
Age bracketShare%
16-1933%
20-297%
30-398%
40-4915%
50+36%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Oodle audience comes from United States.

Worldwide audience distribution share by country for Oodle
CountryShare
Germany15.4%
Poland13.3%
United States10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oodle audience in United States is strongest.

Fig. 05

Top regions by affinity

Oodle fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.52×
02Hawaii~3K1.49×
03California~70K1.39×
04Florida~40K1.36×
05Utah~5K1.30×
06Oregon~6K1.26×
07Minnesota~8K1.23×
08Virginia~10K1.19×
09Wisconsin~8K1.16×
10Alaska~1K1.16×
11Iowa~4K1.14×
12Massachusetts~10K1.13×
13Kansas~4K1.12×
14Idaho~2K1.12×
15Nebraska~2K1.12×
16North Dakota~1K1.11×
17Vermont<1K1.11×
18Nevada~5K1.06×
19New York~30K1.02×
20Michigan~10K1.02×
21Indiana~8K1.01×
22Missouri~7K1.01×
23Colorado~7K1.01×
24New Hampshire~2K1.01×
25Arizona~9K1.00×
26Maryland~7K0.99×
27Maine~2K0.96×
28Rhode Island~1K0.95×
29Texas~40K0.93×
30Illinois~10K0.93×
31Oklahoma~5K0.93×
32South Dakota<1K0.93×
33Pennsylvania~10K0.92×
34West Virginia~2K0.89×
35Montana~1K0.89×
36New Jersey~10K0.88×
37Kentucky~5K0.88×
38Georgia~10K0.87×
39Louisiana~5K0.87×
40Ohio~10K0.86×
41Connecticut~4K0.86×
42Arkansas~3K0.86×
43North Carolina~10K0.83×
44Delaware<1K0.82×
45New Mexico~2K0.81×
46South Carolina~5K0.79×
47Alabama~5K0.79×
48Washington, District of Columbia<1K0.75×
49Tennessee~7K0.74×
50Mississippi~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Oodle, United States
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oodle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oodle audience
#·InterestCategoryAffinity×
01KijijiShopping4025.97×
02Pet storePets & Animals3.52×
03Veterinary medicineBusiness & Career3.41×
04Pet foodPets & Animals2.82×
05Beauty salonsBeauty & Wellness1.88×
06Animal rightsPolitics & Society1.88×
07HandbagsFashion & Accessoires1.82×
08VeganismFood & Beverages1.72×
09BakingFood & Beverages1.58×
10GardeningHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oodle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oodle audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.82×
Healthy LifestyleBALANCE1.72×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oodle audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.67×
IndividualismJOY0.74×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oodle have in United States?

Oodle has an estimated audience of 451,278 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Oodle fans?

75.3% of Oodle fans are female, 24.7% are male, with an average age of 40.5 years.

03

Which brands do Oodle fans like most?

Oodle fans show strongest brand affinity for Kijiji (4025.97×), Pet store (3.52×), and Veterinary medicine (3.41×) over the country average.

04

Where do Oodle fans live in United States?

Oodle fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Oodle fans also like?

Beyond Oodle itself, the audience over-indexes on Pet store (3.52×), Veterinary medicine (3.41×), Pet food (2.82×), and Beauty salons (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Oodle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →