Popularity ranking · India

The 16 most popular Marketplaces in India

This curated ranking covers the 16 largest marketplaces in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Flipkart, Quikr and freecharge lead the list with a combined estimated audience of 29M people. Across all 16 entries the average audience size is 1.9M, and the largest, Flipkart, reaches around 25M people in India. Audience size is the estimated number of unique people in India who actively engage with each marketplace, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 16, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Flipkart 25M 30.7 32.5% Marketplace
2 Quikr 3M 30.6 27.0% Marketplace
3 freecharge 535k 27.9 44.6% Marketplace
4 Taobao 433k 28.0 49.5% Marketplace
5 Poshmark 406k 30.7 77.6% Marketplace
6 LetGo 396k 31.2 21.6% Marketplace
7 ShopClues 347k 29.0 37.6% Marketplace
8 Craigslist 265k 28.4 26.7% Marketplace
9 Tokopedia 61k 26.5 37.5% Marketplace
10 Savers 54k 27.9 63.8% Marketplace
11 AbeBooks 46k 48.8 58.0% Marketplace
12 Goldbely 6.8k 48.0 57.9% Marketplace
13 Marktplaats.nl 2.5k 32.5 28.6% Marketplace
14 HomeAdvisor 1.5k 27.1 33.4% Marketplace
15 Tradesy 894 24.4 31.9% Marketplace
16 shpock 531 24.3 37.1% Marketplace

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular marketplaces compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each marketplace by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest marketplace in India?

Flipkart currently leads with an estimated audience of 25M people in India.

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