standards Audience in United States
standards has an estimated audience of 1,320,183 people in United States. 77.3% are female, 22.7% are male, average age 36.1. Top brand affinities: Stamp collecting, Bank account, Collectable, Saxophone technique, Whataburger.
Top brand affinities include Stamp collecting, Bank account, Collectable, with strongest over-indexing on Stamp collecting (9.27× the country average). Demographically, the standards audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of standards fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 36.1 |
| Estimated audience size | 1,320,183 |
Audience persona
The typical standards fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 9.27× | Home & Garden |
| Bank account | 3.91× | Business & Career |
| Collectable | 2.5× | Kids & Family |
| Saxophone technique | 30.1× | Music & Radio |
| Whataburger | 2.12× | Food & Beverages |
| Empresarios | 15.04× | Politics & Society |
| Alaska | 1.55× | Travel & Leisure |
| 3D printing | 2.04× | Technology & Electronics |
| Mortgage insurance | 2.58× | Business & Career |
| Panama | 1.79× | Travel & Leisure |
| Paul Dano | 2.06× | Movies & TV |
| Temple Grandin | 2.87× | Literature |
| Assassin's Creed II | 2.73× | Games |
| Erie County, New York | 3.51× | Travel & Leisure |
| Hypertext | 2.2× | Technology & Electronics |
| Picnic | 2.47× | Kids & Family |
| Acoustic music | 1.56× | Music & Radio |
| JTV (Indonesia) | 1.78× | |
| Biblical inspiration | 2.85× | Politics & Society |
| Casely | 2.05× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| LGBTQ+ Identity | OPEN | 1.78 |
| DIY Mentality | THRILL | 1.78 |
| Community Orientation | OPEN | 1.76 |
| Individualism | JOY | 1.61 |
| Spirituality | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 53.2% |
| Belgium | 10.9% |
| United States | 6.9% |
See standards audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for standards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.