Rascasse Audience Intelligence

standards Audience in United States

A data profile of the people who buy, follow and care about standards in United States — modelled from more than twelve digital signal sources. standards has an estimated audience of 1,520,353 people in United States.

#37among Punk in United States#3521among Person in United States#2104in Music & Radio

The average standards fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Shrek, Finding Nemo, with strongest over-indexing on Monsters (23.42× the country average).

Demographically, the standards audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical standards fan in United States is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Monsters.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the standards profile in United States.

Audience size
1.5M
in United States
Gender
77.3%♀
22.7% male
Age
36.1
average years
Country rank
#17584
Person in United States
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of standards fans

77.3% are female, 22.7% are male, average age 36.1.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for standards audience in United States
MetricValue
Female77.3%
Male22.7%
Average age36.1
Estimated audience size1,520,353
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the standards audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3914%
40-4919%
50+16%
Fig. 04

Worldwide distribution

7.6%

of the worldwide standards audience comes from United States.

Worldwide audience distribution share by country for standards
CountryShare
Austria51.3%
Belgium10.6%
United States7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the standards audience in United States is strongest.

Fig. 05

Top regions by affinity

standards fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.37×
02California~200K1.34×
03Georgia~50K1.29×
04Rhode Island~5K1.27×
05Louisiana~20K1.23×
06Mississippi~10K1.18×
07Wyoming~2K1.16×
08Idaho~8K1.15×
09Oregon~20K1.14×
10Kansas~10K1.13×
11Utah~10K1.11×
12Arkansas~10K1.11×
13North Carolina~40K1.10×
14Texas~100K1.09×
15Ohio~40K1.09×
16Florida~90K1.06×
17Washington~30K1.06×
18Indiana~30K1.06×
19Connecticut~10K1.06×
20South Carolina~20K1.05×
21Minnesota~20K1.05×
22Oklahoma~20K1.04×
23Alaska~3K1.04×
24Kentucky~20K1.03×
25South Dakota~3K1.02×
26Tennessee~30K1.01×
27New Mexico~6K0.98×
28North Dakota~3K0.96×
29Pennsylvania~40K0.94×
30Virginia~30K0.94×
31Missouri~20K0.94×
32Arizona~20K0.92×
33New York~70K0.91×
34Maryland~20K0.90×
35Colorado~20K0.90×
36West Virginia~6K0.90×
37Hawaii~5K0.89×
38Nevada~10K0.88×
39Maine~4K0.88×
40Illinois~40K0.87×
41Iowa~9K0.87×
42Montana~3K0.86×
43Delaware~3K0.86×
44Washington, District of Columbia~3K0.85×
45Michigan~30K0.84×
46Wisconsin~20K0.84×
47New Jersey~30K0.81×
48Nebraska~5K0.81×
49Massachusetts~20K0.78×
50New Hampshire~4K0.76×
Fig. 06

Affinity by region

Affinity by region — standards, United States
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the standards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for standards audience
#·InterestCategoryAffinity×
01SmartiesFood & Beverages24.76×
02MonstersMovies & TV23.42×
03Kung Fu PandaMovies & TV18.57×
04Finding NemoMovies & TV14.55×
05ShrekMovies & TV12.11×
06Winnie-the-PoohKids & Family11.33×
07Bella ThorneMovies & TV8.00×
08Berlin WallTravel & Leisure6.69×
09Minnie MouseMovies & TV6.61×
10Anne HathawayMovies & TV5.43×
11Emma WatsonMovies & TV5.33×
12Nick Jr.Movies & TV5.32×
13Non-alcoholic beverageFood & Beverages5.23×
14Microwave ovenHome & Garden4.63×
15Britney SpearsMusic & Radio4.28×
16QVCMovies & TV3.38×
17KFCFood & Beverages2.37×
187-ElevenShopping2.36×
19Discount storesShopping2.21×
20PinterestInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the standards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by standards audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.15×
Convenience OrientationPREMIUM1.95×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by standards audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.70×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does standards have in United States?

standards has an estimated audience of 1,520,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of standards fans?

77.3% of standards fans are female, 22.7% are male, with an average age of 36.1 years.

03

Which brands do standards fans like most?

standards fans show strongest brand affinity for Monsters (23.42×), Shrek (12.11×), and Finding Nemo (14.55×) over the country average.

04

Where do standards fans live in United States?

standards fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do standards fans also like?

Beyond standards itself, the audience over-indexes on Shrek (12.11×), Finding Nemo (14.55×), Kung Fu Panda (18.57×), and Britney Spears (4.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See standards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for standards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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