standards Audience in United States
standards has an estimated audience of 1,320,183 people in United States. 77.3% are female, 22.7% are male, average age 36.1. Top brand affinities: Winnie-the-Pooh, Monsters, Shrek, Superman, Do it yourself (DIY).
Top brand affinities include Winnie-the-Pooh, Monsters, Shrek, with strongest over-indexing on Winnie-the-Pooh (30.1× the country average). Demographically, the standards audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of standards fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 36.1 |
| Estimated audience size | 1,320,183 |
Audience persona
The typical standards fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Winnie-the-Pooh.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winnie-the-Pooh | 30.1× | Kids & Family |
| Monsters | 24.39× | Movies & TV |
| Shrek | 13.9× | Movies & TV |
| Superman | 2.47× | Movies & TV |
| Do it yourself (DIY) | 3.08× | Home & Garden |
| Kung Fu Panda | 19.16× | Movies & TV |
| Finding Nemo | 15.93× | Movies & TV |
| 7-Eleven | 3.62× | Shopping |
| Harry Potter | 2.31× | Movies & TV |
| Nick Jr. | 6.7× | Movies & TV |
| Natural skin care | 3.67× | Beauty & Wellness |
| Non-fiction books | 4.09× | Literature |
| Livemusic | 2.79× | Music & Radio |
| Hello Kitty | 5× | Kids & Family |
| Musical theatre | 2.45× | Movies & TV |
| Microwave oven | 3.12× | Home & Garden |
| Batman | 2.37× | Movies & TV |
| Donald Duck | 13.45× | Movies & TV |
| Minnie Mouse | 7.36× | Movies & TV |
| Pirates of the Caribbean (film series) | 6.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| LGBTQ+ Identity | OPEN | 1.78 |
| DIY Mentality | THRILL | 1.78 |
| Community Orientation | OPEN | 1.76 |
| Individualism | JOY | 1.61 |
| Spirituality | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 53.2% |
| Belgium | 10.9% |
| United States | 6.9% |
See standards audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for standards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.