Smarties Audience in United States

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Smarties has an estimated audience of 295,399 people in United States. 73.3% are female, 26.7% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Scary Movie (film series), Scooby-Doo, Megamind, Alvin and the Chipmunks (film), Grown Ups (film).

The average Smarties fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scary Movie (film series), Scooby-Doo, Megamind, with strongest over-indexing on Scary Movie (film series) (46.81× the country average). Demographically, the Smarties audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Smarties fans

Demographic split for Smarties audience in United States
MetricValue
Female73.3%
Male26.7%
Average age30.5
Estimated audience size295,399

Audience persona

The typical Smarties fan in United States is more female, around 30.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Scary Movie (film series).

Top regions in United States

Top regions ranked by reach for Smarties in United States
RegionReachAffinity
California38,9771.2×
Texas28,8301.14×
Florida21,4561.07×
New York20,2121.22×
Illinois10,3301.05×
Pennsylvania9,9781×
Georgia9,9081.09×
North Carolina8,8300.99×
Ohio8,7690.96×
Michigan8,1961.06×
New Jersey7,8731.05×
Virginia7,1991×
Washington7,0531.19×
Massachusetts7,0121.2×
Arizona6,8341.13×
Tennessee5,7090.96×
Indiana5,6301.04×
Maryland5,1261.01×
Missouri4,7350.99×
Colorado4,4230.95×
Minnesota4,3651.03×
Alabama4,2531.03×
Wisconsin4,2520.96×
South Carolina4,1130.93×
Oregon3,6591.08×
Kentucky3,6320.98×
Nevada3,5341.24×
Oklahoma3,4941.07×
Louisiana3,3680.88×
Connecticut3,1801.07×
Utah2,9651.12×
Iowa2,4160.99×
Arkansas2,4000.99×
Kansas2,3361×
Mississippi2,2030.91×
Hawaii1,3791.09×
Idaho1,3530.91×
New Mexico1,3310.9×
Nebraska1,3170.89×
West Virginia1,1010.8×
New Hampshire1,0840.93×
Maine1,0490.99×
Rhode Island9130.97×
Washington, District of Columbia9111.03×
North Dakota6491.07×
Delaware6440.79×
Montana6440.79×
Alaska6110.97×
South Dakota5410.79×
Vermont4310.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smarties audience
BrandAffinityCategory
Scary Movie (film series)46.81×Movies & TV
Scooby-Doo16.84×Movies & TV
Megamind44.74×Movies & TV
Alvin and the Chipmunks (film)39.59×Movies & TV
Grown Ups (film)34.77×Movies & TV
Scary Movie 233.59×Movies & TV
White Chicks23.35×Movies & TV
Regular Show14.47×Movies & TV
McAlister's Deli20×Food & Beverages
Hailee Steinfeld9.56×Movies & TV
Puss in Boots (2011 film)33.78×Movies & TV
Big Time Rush26.53×Movies & TV
Honda Pilot20×Cars & Mobility
Cloudy with a Chance of Meatballs (film)24.7×Movies & TV
Ice Age (2002 film)25.02×Movies & TV
Bridgit Mendler26.88×Movies & TV
Friends3.75×Movies & TV
Scream 430.9×Movies & TV
Lamb and mutton18.12×Pets & Animals
Zootopia12.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smarties audience
TraitClusterScore
Convenience OrientationPREMIUM1.76
Family OrientationCONSERVATISM1.7
ExtroversionTHRILL1.44
Luxury OrientationPREMIUM1.41
IndulgenceJOY1.3
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Smarties
CountryShare
United States22.8%
Germany11.4%
United Kingdom9.7%

See Smarties audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Smarties have in United States?

Smarties has an estimated audience of 295,399 people in United States, concentrated in California and Texas.

What is the gender split and age of Smarties fans?

73.3% of Smarties fans are female, 26.7% are male, with an average age of 30.5 years.

Which brands do Smarties fans like most?

Smarties fans show strongest brand affinity for Scary Movie (film series) (46.81×), Scooby-Doo (16.84×), and Megamind (44.74×) over the country average.

Where do Smarties fans live in United States?

Smarties fans in United States are most concentrated in California (reach 38,977), Texas (reach 28,830), and Florida (reach 21,456). These three regions account for the largest share of the active audience.

What other brands do Smarties fans also like?

Beyond Smarties itself, the audience over-indexes on Scooby-Doo (16.84×), Megamind (44.74×), Alvin and the Chipmunks (film) (39.59×), and Grown Ups (film) (34.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smarties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.