Rascasse Audience Intelligence

Local area network Audience in Germany

A data profile of the people who buy, follow and care about Local area network in Germany — modelled from more than twelve digital signal sources. Local area network has an estimated audience of 890,357 people in Germany.

#3393among Topic in Germany#352in Technology & Electronics

The average Local area network fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, FRITZ!Box, Esso, with strongest over-indexing on Tagesschau (2.65× the country average).

Demographically, the Local area network audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Local area network fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Local area network profile in Germany.

Audience size
890K
in Germany
Gender
41.7%♀
58.3% male
Age
42.3
average years
Country rank
#7193
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Local area network fans

41.7% are female, 58.3% are male, average age 42.3.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Local area network audience in Germany
MetricValue
Female41.7%
Male58.3%
Average age42.3
Estimated audience size890,357
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Local area network audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Local area network audience comes from Germany.

Worldwide audience distribution share by country for Local area network
CountryShare
United States23.0%
Italy5.0%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Local area network audience in Germany is strongest.

Fig. 05

Top regions by affinity

Local area network fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.25×
02Saarland~10K1.16×
03Mecklenburg-Vorpommern~20K1.07×
04Thüringen~20K1.04×
05Sachsen-Anhalt~20K1.03×
06Brandenburg~30K0.97×
07Schleswig-Holstein~30K0.94×
08Hamburg~20K0.94×
09Hessen~60K0.93×
10Rheinland-Pfalz~40K0.93×
11Sachsen~40K0.93×
12Berlin~40K0.90×
13Baden-Württemberg~100K0.89×
14Niedersachsen~70K0.87×
15Bayern~100K0.83×
16Nordrhein-Westfalen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Local area network, Germany
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Local area network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Local area network audience
#·InterestCategoryAffinity×
01Dying LightGames9.15×
02Web serverTechnology & Electronics3.97×
03Non-alcoholic beverageFood & Beverages3.87×
04EssoCars & Mobility3.28×
05Smart TVTechnology & Electronics3.22×
06NordseeFood & Beverages2.92×
07FRITZ!BoxTechnology & Electronics2.87×
08Western UnionBusiness & Career2.67×
09TagesschauMovies & TV2.65×
10Dieter BohlenMusic & Radio2.56×
11TransfermarktSports2.25×
12FocusNews2.08×
13Aral AGCars & Mobility1.87×
14PostbankBusiness & Career1.84×
15ADACCars & Mobility1.84×
16Efficient energy useTechnology & Electronics1.79×
17CHECK24Business & Career1.73×
18Netto Marken-DiscountShopping1.64×
19EurojackpotGames1.62×
20TattoosFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Local area network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Local area network audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
Convenience OrientationPREMIUM1.45×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Local area network audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.67×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Local area network have in Germany?

Local area network has an estimated audience of 890,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Local area network fans?

41.7% of Local area network fans are female, 58.3% are male, with an average age of 42.3 years.

03

Which brands do Local area network fans like most?

Local area network fans show strongest brand affinity for Tagesschau (2.65×), FRITZ!Box (2.87×), and Esso (3.28×) over the country average.

04

Where do Local area network fans live in Germany?

Local area network fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Local area network fans also like?

Beyond Local area network itself, the audience over-indexes on FRITZ!Box (2.87×), Esso (3.28×), Transfermarkt (2.25×), and Netto Marken-Discount (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Local area network audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Local area network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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