Local area network Audience in Germany
Local area network has an estimated audience of 890,357 people in Germany. 41.7% are female, 58.3% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Tagesschau, FRITZ!Box, Transfermarkt, Pets.
The average Local area network fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Tagesschau, FRITZ!Box, with strongest over-indexing on Western Union (8.2× the country average). Demographically, the Local area network audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Local area network fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 42.3 |
| Estimated audience size | 890,357 |
Audience persona
The typical Local area network fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,773 | 0.63× |
| Baden-Württemberg | 110,667 | 0.91× |
| Bayern | 93,884 | 0.66× |
| Hessen | 63,468 | 0.94× |
| Niedersachsen | 55,885 | 0.65× |
| Sachsen | 33,774 | 0.77× |
| Rheinland-Pfalz | 31,421 | 0.7× |
| Berlin | 30,594 | 0.77× |
| Thüringen | 23,871 | 1.05× |
| Brandenburg | 23,278 | 0.84× |
| Sachsen-Anhalt | 23,183 | 1× |
| Schleswig-Holstein | 22,162 | 0.69× |
| Mecklenburg-Vorpommern | 22,089 | 1.3× |
| Saarland | 20,269 | 1.85× |
| Bremen | 19,891 | 2.61× |
| Hamburg | 12,500 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.2× | Business & Career |
| Tagesschau | 2.86× | Movies & TV |
| FRITZ!Box | 3.48× | Technology & Electronics |
| Transfermarkt | 2.76× | Sports |
| Pets | 1.68× | Pets & Animals |
| Felix Baumgartner | 4.1× | Sports |
| Dieter Bohlen | 4× | Music & Radio |
| Freeware | 2.25× | Technology & Electronics |
| Automobiles | 1.7× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.98× | Movies & TV |
| Obi (store) | 1.67× | Shopping |
| Dying Light | 11.91× | Games |
| Real property | 3.4× | Home & Garden |
| Philips | 3.19× | Technology & Electronics |
| Netto Marken-Discount | 1.57× | Shopping |
| Image scanner | 7.46× | Technology & Electronics |
| BAUR | 2.86× | Shopping |
| Wireless LAN | 4.88× | Technology & Electronics |
| Satire | 2.82× | Literature |
| Black Friday (shopping) | 1.92× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.28 |
| Indulgence | JOY | 1.27 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.16 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 5.0% |
| Germany | 4.4% |
See Local area network audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Local area network have in Germany?
Local area network has an estimated audience of 890,357 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Local area network fans?
41.7% of Local area network fans are female, 58.3% are male, with an average age of 42.3 years.
Which brands do Local area network fans like most?
Local area network fans show strongest brand affinity for Western Union (8.2×), Tagesschau (2.86×), and FRITZ!Box (3.48×) over the country average.
Where do Local area network fans live in Germany?
Local area network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,773), Baden-Württemberg (reach 110,667), and Bayern (reach 93,884). These three regions account for the largest share of the active audience.
What other brands do Local area network fans also like?
Beyond Local area network itself, the audience over-indexes on Tagesschau (2.86×), FRITZ!Box (3.48×), Transfermarkt (2.76×), and Pets (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Local area network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.