Rascasse Audience Intelligence

Vendor Audience in United States

A data profile of the people who buy, follow and care about Vendor in United States — modelled from more than twelve digital signal sources. Vendor has an estimated audience of 6,508,001 people in United States.

#3185among Topic in United States#498in Business & Career

The average Vendor fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Mortgage loans, Pinterest, with strongest over-indexing on FedEx (4.79× the country average).

Demographically, the Vendor audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vendor fan in United States is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vendor profile in United States.

Audience size
6.5M
in United States
Gender
68.2%♀
31.8% male
Age
45.8
average years
Country rank
#5347
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vendor fans

68.2% are female, 31.8% are male, average age 45.8.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Vendor audience in United States
MetricValue
Female68.2%
Male31.8%
Average age45.8
Estimated audience size6,508,001
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Vendor audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Vendor audience comes from United States.

Worldwide audience distribution share by country for Vendor
CountryShare
United States31.5%
Brazil12.6%
Poland4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vendor audience in United States is strongest.

Fig. 05

Top regions by affinity

Vendor fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K1.99×
02Georgia~300K1.25×
03Washington, District of Columbia~20K1.24×
04California~900K1.23×
05Virginia~200K1.22×
06Mississippi~70K1.22×
07Louisiana~100K1.16×
08New York~400K1.15×
09Idaho~40K1.15×
10Texas~600K1.13×
11North Carolina~200K1.12×
12Hawaii~30K1.11×
13Illinois~200K1.08×
14Tennessee~100K1.08×
15Maryland~100K1.08×
16Alabama~100K1.08×
17Oklahoma~80K1.08×
18Oregon~80K1.07×
19Kentucky~90K1.06×
20Arkansas~60K1.06×
21South Carolina~100K1.05×
22Florida~500K1.04×
23Missouri~100K1.04×
24Wisconsin~100K1.03×
25Nebraska~30K1.03×
26New Jersey~200K1.01×
27Washington~100K1.01×
28Indiana~100K1.01×
29Connecticut~70K1.01×
30Pennsylvania~200K1.00×
31Massachusetts~100K1.00×
32Michigan~200K0.99×
33Nevada~60K0.99×
34Ohio~200K0.98×
35Arizona~100K0.98×
36Minnesota~90K0.97×
37Alaska~10K0.96×
38Colorado~100K0.95×
39New Mexico~30K0.95×
40Kansas~50K0.94×
41Delaware~20K0.93×
42North Dakota~10K0.93×
43West Virginia~30K0.92×
44Rhode Island~20K0.91×
45Utah~50K0.90×
46South Dakota~10K0.90×
47Vermont~10K0.90×
48New Hampshire~20K0.89×
49Montana~20K0.88×
50Maine~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Vendor, United States
0.86×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vendor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vendor audience
#·InterestCategoryAffinity×
01OverstockFashion & Accessoires5.83×
02QVCMovies & TV5.72×
03Sustainable energyHome & Garden4.86×
04FedExBusiness & Career4.79×
05Renewable energyBusiness & Career4.62×
06Weather forecastingHome & Garden4.48×
07Discount storesShopping4.08×
08Eyelash extensionsBeauty & Wellness3.74×
09Mortgage loansBusiness & Career3.53×
10First class travelTravel & Leisure3.50×
11Shopping mallsShopping3.22×
12Vehicle insuranceCars & Mobility2.81×
13InnovationBusiness & Career2.78×
14PinterestInternet & Social Media2.77×
15AirbnbTravel & Leisure2.36×
16Organic foodFood & Beverages2.28×
17McDonald'sFood & Beverages2.19×
18FurnitureHome & Garden2.10×
19BarbecueFood & Beverages2.01×
20StarbucksFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vendor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vendor audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.31×
Convenience OrientationPREMIUM1.99×
Price SensitivityPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vendor audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vendor have in United States?

Vendor has an estimated audience of 6,508,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vendor fans?

68.2% of Vendor fans are female, 31.8% are male, with an average age of 45.8 years.

03

Which brands do Vendor fans like most?

Vendor fans show strongest brand affinity for FedEx (4.79×), Mortgage loans (3.53×), and Pinterest (2.77×) over the country average.

04

Where do Vendor fans live in United States?

Vendor fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vendor fans also like?

Beyond Vendor itself, the audience over-indexes on Mortgage loans (3.53×), Pinterest (2.77×), Discount stores (4.08×), and QVC (5.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Vendor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vendor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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