Vendor Audience in United States

Vendor logo

Vendor has an estimated audience of 6,508,001 people in United States. 68.2% are female, 31.8% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Fairy godmother, Historic site, Goop, Cherish (group).

The average Vendor fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Fairy godmother, Historic site, with strongest over-indexing on Governor of Michigan (16.22× the country average). Demographically, the Vendor audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Vendor fans

Demographic split for Vendor audience in United States
MetricValue
Female68.2%
Male31.8%
Average age45.8
Estimated audience size6,508,001

Audience persona

The typical Vendor fan in United States is more female, around 45.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Vendor in United States
RegionReachAffinity
California955,9551.34×
Texas691,8551.24×
Florida483,3751.1×
New York454,0201.25×
Georgia270,1831.35×
Illinois249,5511.15×
North Carolina235,1311.2×
Pennsylvania229,6161.05×
Virginia206,4901.3×
Ohio199,6261×
New Jersey177,1651.07×
Michigan171,9741.01×
Tennessee141,7011.09×
Washington136,5041.05×
Arizona133,2521×
Massachusetts131,7691.03×
Maryland124,8961.12×
Indiana124,2241.04×
Missouri108,9321.04×
South Carolina108,4931.11×
Louisiana101,6401.21×
Alabama101,5091.12×
Colorado99,8020.97×
Minnesota93,3981×
Wisconsin93,2580.95×
Kentucky83,9571.03×
Oregon80,2071.08×
Oklahoma71,1430.98×
Mississippi67,9371.27×
Connecticut63,1350.97×
Nevada62,6981×
Arkansas58,1011.08×
Utah51,6650.89×
Kansas48,4880.95×
Iowa44,8520.84×
Hawaii32,4561.16×
New Mexico26,6490.82×
Nebraska26,5480.81×
Idaho25,6890.79×
Washington, District of Columbia25,4681.3×
West Virginia22,1350.73×
New Hampshire19,3470.75×
Maine17,2440.74×
Rhode Island17,1350.83×
Delaware15,8780.88×
Montana13,0110.72×
Alaska11,4920.83×
South Dakota10,5300.7×
North Dakota10,2530.77×
Vermont7,4900.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vendor audience
BrandAffinityCategory
Governor of Michigan16.22×Politics & Society
Fairy godmother15.56×Literature
Historic site8.7×Arts & Culture
Goop9.96×Internet & Social Media
Cherish (group)18.16×Music & Radio
headspace15.17×Health
Wok8.97×Food & Beverages
Google Home8.47×Technology & Electronics
Vocal harmony5.51×Music & Radio
Hibachi9.06×Food & Beverages
Hipster10.52×Politics & Society
Grinch4.3×Movies & TV
Israel2.26×Travel & Leisure
Grace Slick9.33×Music & Radio
El Paso County, Colorado12.83×Travel & Leisure
Kikar HaShabbat16.2×News
TV Fanatic9.82×Movies & TV
Hardik Pandya13.1×Sports
Cryptic crossword11.98×Technology & Electronics
National Paralympic Committee18.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vendor audience
TraitClusterScore
Urban LifestyleOPEN1.57
ExtroversionTHRILL1.53
Price SensitivityPREMIUM1.47
Family OrientationCONSERVATISM1.42
Career OrientationPOWER1.35
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Vendor
CountryShare
United States31.5%
Brazil12.6%
Poland4.5%

See Vendor audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Vendor have in United States?

Vendor has an estimated audience of 6,508,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Vendor fans?

68.2% of Vendor fans are female, 31.8% are male, with an average age of 45.8 years.

Which brands do Vendor fans like most?

Vendor fans show strongest brand affinity for Governor of Michigan (16.22×), Fairy godmother (15.56×), and Historic site (8.7×) over the country average.

Where do Vendor fans live in United States?

Vendor fans in United States are most concentrated in California (reach 955,955), Texas (reach 691,855), and Florida (reach 483,375). These three regions account for the largest share of the active audience.

What other brands do Vendor fans also like?

Beyond Vendor itself, the audience over-indexes on Fairy godmother (15.56×), Historic site (8.7×), Goop (9.96×), and Cherish (group) (18.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vendor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.