Rascasse Audience Intelligence

Wrangler (jeans) Target Market in United States

Wrangler (jeans) has an estimated audience of 5.1M people in United States.

#740among brands in United States#335in Fashion & Accessoires

The average Wrangler (jeans) fan in United States is 39.8 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Team roping, Western riding, Barrel racing, with strongest over-indexing on Team roping (11.02× the country average).

Demographically, the Wrangler (jeans) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical Wrangler (jeans) fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Team roping.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
51.7%♀
48.3% male
Age
39.8
average years
Country rank
#6735
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Wrangler (jeans)

51.7% are female, 48.3% are male, average age 39.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Wrangler (jeans) audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.8
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Wrangler (jeans) audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4416%
45-5419%
55+23%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Wrangler (jeans) audience comes from United States.

Worldwide audience distribution share by country for Wrangler (jeans)
CountryShare
United States33.0%
India9.7%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wrangler (jeans) customers by region in United States
#RegionReachAffinity×
01Wyoming~20K2.14×
02Montana~30K1.95×
03Idaho~40K1.49×
04New Mexico~50K1.48×
05West Virginia~40K1.46×
06South Dakota~20K1.43×
07Kentucky~100K1.41×
08North Dakota~20K1.41×
09Oklahoma~80K1.40×
10Arkansas~60K1.38×
11Tennessee~100K1.35×
12Alabama~100K1.34×
13Mississippi~60K1.28×
14Texas~400K1.24×
15Utah~60K1.24×
16Nebraska~40K1.20×
17Iowa~60K1.19×
18Kansas~50K1.16×
19Oregon~70K1.10×
20Missouri~100K1.04×
21North Carolina~200K1.03×
22Colorado~90K0.97×
23Louisiana~70K0.97×
24Vermont~9K0.96×
25Indiana~100K0.95×
26Arizona~100K0.91×
27South Carolina~80K0.91×
28Georgia~200K0.89×
29Alaska~10K0.89×
30Washington~100K0.87×
31Wisconsin~80K0.87×
32Ohio~100K0.83×
33Minnesota~70K0.80×
34Maine~20K0.80×
35Michigan~100K0.79×
36Virginia~100K0.78×
37California~500K0.77×
38Pennsylvania~100K0.75×
39Illinois~100K0.75×
40Nevada~40K0.75×
41New Hampshire~10K0.68×
42Delaware~10K0.67×
43Hawaii~10K0.64×
44Florida~200K0.59×
45New York~200K0.55×
46Maryland~50K0.55×
47Connecticut~30K0.53×
48Rhode Island~8K0.50×
49Massachusetts~50K0.48×
50New Jersey~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Wrangler (jeans), United States
0.45×1.00×2.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wrangler (jeans) audience vs. the country average
#·InterestCategoryAffinity×
01Team ropingSports11.02×
02Western ridingSports10.23×
03Barrel racingCars & Mobility10.13×
04Calf ropingSports10.05×
05Bull ridingSports9.27×
06National Finals RodeoSports9.20×
07Boot BarnFashion & Accessoires8.28×
08American Quarter HorsePets & Animals8.10×
09Pig farmingPolitics & Society7.39×
10MongoliaTravel & Leisure6.80×
11Dairy cattlePets & Animals5.89×
12Horse trainingPets & Animals5.34×
13Poultry farmingPolitics & Society5.27×
14Fox huntingSports5.22×
15Animal husbandryPolitics & Society5.20×
16RodeoSports4.27×
17Trophy huntingSports4.14×
18Turkey huntingSports4.10×
19Melania TrumpPolitics & Society2.33×
20Donald TrumpPolitics & Society1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wrangler (jeans) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wrangler (jeans) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Early Adopter MentalityPOWER1.37×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wrangler (jeans) audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.81×
TravellingTHRILL0.91×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wrangler (jeans) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wrangler-jeans-18797” · Methodology