A data profile of the people who buy, follow and care about Instrumental in Portugal — modelled from more than twelve digital signal sources. Instrumental has an estimated audience of 1,860,137 people in Portugal.
The average Instrumental fan in Portugal is 45.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Piano, Radio, Hans Zimmer, with strongest over-indexing on Piano (2.55× the country average).
Demographically, the Instrumental audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Instrumental fan in Portugal is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Piano.
The key figures that characterise the Instrumental profile in Portugal.
54.5% are female, 45.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.7 |
| Estimated audience size | 1,860,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Instrumental audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.5% |
| India | 7.8% |
Where the Instrumental audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~20K | 1.17× | |
| 02 | Bragança District | ~20K | 1.09× | |
| 03 | Guarda District | ~30K | 1.07× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.03× | |
| 06 | Évora District | ~30K | 1.03× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Azores | ~50K | 0.99× | |
| 09 | Viana do Castelo District | ~50K | 0.99× | |
| 10 | Viseu District | ~60K | 0.98× | |
| 11 | Madeira | ~50K | 0.97× | |
| 12 | Coimbra District | ~90K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~200K | 0.92× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.82× | |
| 19 | Santarém District | ~70K | 0.82× | |
| 20 | Lisbon District | ~500K | 0.81× |
The strongest cross-interests of the Instrumental audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hans Zimmer | Music & Radio | 4.26× | ||
| 02 | Ozzy Osbourne | Music & Radio | 3.85× | ||
| 03 | Pantera | Music & Radio | 3.29× | ||
| 04 | Piano | Music & Radio | 2.55× | ||
| 05 | Queen (band) | Music & Radio | 2.28× | ||
| 06 | Crunchyroll | Games | 2.08× | ||
| 07 | Andrea Bocelli | Music & Radio | 2.03× | ||
| 08 | Target Corporation | Shopping | 1.98× | ||
| 09 | Super Mario | Games | 1.83× | ||
| 10 | Patreon | Internet & Social Media | 1.79× | ||
| 11 | Fernando Pessoa | Literature | 1.74× | ||
| 12 | Juliana Paes | Movies & TV | 1.74× | ||
| 13 | Steam | Games | 1.73× | ||
| 14 | Freddie Mercury | Music & Radio | 1.73× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 16 | Ariana Grande | Music & Radio | 1.69× | ||
| 17 | Radio | Technology & Electronics | 1.62× | ||
| 18 | Skatepark | Sports | 1.58× | ||
| 19 | Samba | Music & Radio | 1.56× | ||
| 20 | Peaky Blinders (TV series) | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.20× | |
| Career Orientation | POWER | 1.19× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.81× |
Instrumental has an estimated audience of 1,860,137 people in Portugal, concentrated in Lisbon District and Porto District.
54.5% of Instrumental fans are female, 45.5% are male, with an average age of 45.7 years.
Instrumental fans show strongest brand affinity for Piano (2.55×), Radio (1.62×), and Hans Zimmer (4.26×) over the country average.
Instrumental fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Instrumental itself, the audience over-indexes on Radio (1.62×), Hans Zimmer (4.26×), Ozzy Osbourne (3.85×), and Steam (1.73×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Instrumental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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