Rascasse Audience Intelligence

RTL Televizija Audience in Germany

A data profile of the people who buy, follow and care about RTL Televizija in Germany — modelled from more than twelve digital signal sources. RTL Televizija has an estimated audience of 256,717 people in Germany.

The average RTL Televizija fan in Germany is 32.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Instagram, Furniture, Comedy movies, with strongest over-indexing on Instagram (1.7× the country average).

Demographically, the RTL Televizija audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Social Media Usage, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 16 regions tracked by Rascasse.

The typical RTL Televizija fan in Germany is more female, around 32.6 years old, with strong Social Media Usage tendencies and a notable affinity for Instagram.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RTL Televizija profile in Germany.

Audience size
257K
in Germany
Gender
72.5%
27.5% male
Age
32.6
average years
Country rank
#19320
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of RTL Televizija

72.5% are female, 27.5% are male, average age 32.6.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for RTL Televizija audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age32.6
Estimated audience size256,717
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the RTL Televizija audience in Germany
Age bracketShare%
16-1940%
20-2920%
30-3914%
40-4916%
50+10%
Fig. 04

Worldwide distribution

49.6%

of the worldwide RTL Televizija audience comes from Germany.

Worldwide audience distribution share by country for RTL Televizija
CountryShare
Germany49.6%
Croatia32.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RTL Televizija audience in Germany is strongest.

Fig. 05

Top regions by affinity

RTL Televizija fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~9K1.38×
02Sachsen~20K1.31×
03Mecklenburg-Vorpommern~6K1.27×
04Brandenburg~9K1.24×
05Thüringen~7K1.14×
06Niedersachsen~20K1.01×
07Nordrhein-Westfalen~50K1.00×
08Schleswig-Holstein~8K0.97×
09Berlin~10K0.96×
10Rheinland-Pfalz~10K0.94×
11Hamburg~5K0.93×
12Saarland~3K0.88×
13Baden-Württemberg~30K0.81×
14Hessen~10K0.78×
15Bayern~30K0.75×
16Bremen~1K0.72×
Fig. 06

Affinity by region

Affinity by region — RTL Televizija, Germany
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RTL Televizija audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RTL Televizija audience
#·InterestCategoryAffinity×
01FK PartizanSports9.86×
02KK PartizanSports9.66×
03Daily MailNews3.74×
04The TimesNews3.22×
05TV reality showsMovies & TV2.24×
06Micky BeisenherzMovies & TV2.24×
07Rhythm and blues musicMusic & Radio1.85×
08FurnitureHome & Garden1.78×
09Seats and SofasHome & Garden1.78×
10Comedy moviesMovies & TV1.75×
11InstagramInternet & Social Media1.70×
12Isabel Van GelderMusic & Radio1.70×
13Ruby DuffMusic & Radio1.70×
14Pop musicMusic & Radio1.56×
15Marina SpanouMusic & Radio1.56×
16Rock musicMusic & Radio1.54×
17RockpalastMovies & TV1.54×
18BlumfeldMusic & Radio1.54×
19Cardinal BlackMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RTL Televizija audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by RTL Televizija audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.54×
Sports ActivityPOWER0.99×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by RTL Televizija audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.99×
Social Media UsageJOY1.54×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does RTL Televizija have in Germany?

RTL Televizija has an estimated audience of 256,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of RTL Televizija fans?

72.5% of RTL Televizija fans are female, 27.5% are male, with an average age of 32.6 years.

03

Which brands do RTL Televizija fans like most?

RTL Televizija fans show strongest brand affinity for Instagram (1.7×), Furniture (1.78×), and Comedy movies (1.75×) over the country average.

04

Where do RTL Televizija fans live in Germany?

RTL Televizija fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do RTL Televizija fans also like?

Beyond RTL Televizija itself, the audience over-indexes on Furniture (1.78×), Comedy movies (1.75×), Rock music (1.54×), and TV reality shows (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for RTL Televizija. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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