Seats and Sofas Audience in Germany
Seats and Sofas has an estimated audience of 789,297 people in Germany. 62.2% are female, 37.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Roller, IKEA, Deichmann, XxxLutz, Rossmann.
The average Seats and Sofas fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Roller, IKEA, Deichmann, with strongest over-indexing on Roller (7.2× the country average). Demographically, the Seats and Sofas audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Seats and Sofas fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.3 |
| Estimated audience size | 789,297 |
Audience persona
The typical Seats and Sofas fan in Germany is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Roller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,057 | 1.6× |
| Bayern | 124,008 | 0.98× |
| Baden-Württemberg | 88,385 | 0.82× |
| Niedersachsen | 85,912 | 1.12× |
| Hessen | 59,620 | 0.99× |
| Rheinland-Pfalz | 39,532 | 1× |
| Berlin | 37,632 | 1.07× |
| Sachsen | 35,177 | 0.91× |
| Brandenburg | 30,215 | 1.23× |
| Schleswig-Holstein | 26,967 | 0.95× |
| Thüringen | 21,808 | 1.08× |
| Sachsen-Anhalt | 20,557 | 1.01× |
| Hamburg | 16,290 | 0.91× |
| Mecklenburg-Vorpommern | 8,967 | 0.6× |
| Saarland | 7,770 | 0.8× |
| Bremen | 6,289 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roller | 7.2× | Home & Garden |
| IKEA | 2.31× | Home & Garden |
| Deichmann | 2.48× | Shopping |
| XxxLutz | 5.67× | Shopping |
| Rossmann | 1.74× | Shopping |
| Kaufland | 1.51× | Shopping |
| ImmobilienScout24 | 2.2× | Home & Garden |
| Living room | 1.93× | Home & Garden |
| Bonprix | 1.94× | Shopping |
| Immowelt | 1.87× | Home & Garden |
| Ernsting's family | 2.26× | Shopping |
| porta Möbel | 4.25× | Shopping |
| Bedroom | 1.91× | Home & Garden |
| Tchibo | 1.69× | Shopping |
| Baby food | 1.87× | Kids & Family |
| C&A | 1.64× | Shopping |
| Home Interior Design | 1.86× | Home & Garden |
| Decoration | 2.02× | Home & Garden |
| Porta Möbel | 5.67× | Home & Garden |
| Children's clothing | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.23 |
| Indulgence | JOY | 1.17 |
| Family Orientation | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.05 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.4% |
| Netherlands | 31.5% |
| Belgium | 16.1% |
See Seats and Sofas audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Seats and Sofas have in Germany?
Seats and Sofas has an estimated audience of 789,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seats and Sofas fans?
62.2% of Seats and Sofas fans are female, 37.8% are male, with an average age of 41.3 years.
Which brands do Seats and Sofas fans like most?
Seats and Sofas fans show strongest brand affinity for Roller (7.2×), IKEA (2.31×), and Deichmann (2.48×) over the country average.
Where do Seats and Sofas fans live in Germany?
Seats and Sofas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,057), Bayern (reach 124,008), and Baden-Württemberg (reach 88,385). These three regions account for the largest share of the active audience.
What other brands do Seats and Sofas fans also like?
Beyond Seats and Sofas itself, the audience over-indexes on IKEA (2.31×), Deichmann (2.48×), XxxLutz (5.67×), and Rossmann (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seats and Sofas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.