Study abroad Audience in United States

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Study abroad has an estimated audience of 3,354,382 people in United States. 57.4% are female, 42.6% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Historic site, edureka, Fairy godmother, Vocal harmony, Mathcore.

The average Study abroad fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, edureka, Fairy godmother, with strongest over-indexing on Historic site (22.43× the country average). Demographically, the Study abroad audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Study abroad fans

Demographic split for Study abroad audience in United States
MetricValue
Female57.4%
Male42.6%
Average age31.3
Estimated audience size3,354,382

Audience persona

The typical Study abroad fan in United States is more female, around 31.3 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Study abroad in United States
RegionReachAffinity
California417,1041.13×
Texas274,7720.95×
New York221,9371.18×
Florida192,7950.85×
Georgia133,6611.29×
North Carolina132,3501.31×
Illinois129,0041.15×
Pennsylvania102,1610.9×
Massachusetts97,5041.48×
Arizona93,8101.37×
Michigan85,8300.98×
Virginia83,2801.02×
Wisconsin83,2291.65×
New Jersey82,1920.96×
Indiana76,4661.25×
Ohio73,3750.71×
Washington72,3931.08×
Minnesota66,5911.39×
Maryland61,6801.07×
Tennessee58,9280.88×
Colorado54,6121.03×
Alabama51,8721.11×
South Carolina48,5870.96×
Missouri42,7910.79×
Utah41,6621.39×
Connecticut39,3021.17×
Oklahoma35,4060.95×
Iowa34,0281.23×
Louisiana33,0970.77×
Kentucky33,0300.79×
Oregon32,5640.85×
Mississippi29,3221.06×
Kansas26,1190.99×
Arkansas23,8760.86×
Washington, District of Columbia18,9011.87×
Nevada18,8630.58×
Rhode Island16,0221.5×
Delaware15,1931.64×
Hawaii15,1051.05×
Nebraska12,7720.76×
New Mexico11,1450.66×
Idaho10,3980.62×
West Virginia9,2830.59×
New Hampshire9,0630.69×
Maine7,8460.65×
Vermont7,0021.19×
Montana5,2150.56×
South Dakota4,2660.55×
North Dakota4,0060.58×
Wyoming3,0270.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Study abroad audience
BrandAffinityCategory
Historic site22.43×Arts & Culture
edureka116.35×Business & Career
Fairy godmother19×Literature
Vocal harmony8.53×Music & Radio
Mathcore10.44×Music & Radio
Grinch5.16×Movies & TV
Goop6.33×Internet & Social Media
Mount Kilimanjaro20×Travel & Leisure
Nebraska Cornhuskers football3.95×Sports
Hipster10.12×Politics & Society
JDSU3.11×Business & Career
Home equity2×Home & Garden
La Jolla8.77×Travel & Leisure
Lahaina, Hawaii16.69×Travel & Leisure
UK garage4.95×Music & Radio
The Historian14.09×Literature
Home staging4.65×Home & Garden
El Paso County, Colorado11.27×Travel & Leisure
Jesse Plemons2.94×Movies & TV
Governor of Michigan6.3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Study abroad audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
TravellingTHRILL1.67
SustainabilityBALANCE1.61
TraditionCONSERVATISM1.35
Risk AppetiteTHRILL1.29
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Study abroad
CountryShare
Japan16.2%
India12.5%
United States9.7%

See Study abroad audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Study abroad have in United States?

Study abroad has an estimated audience of 3,354,382 people in United States, concentrated in California and Texas.

What is the gender split and age of Study abroad fans?

57.4% of Study abroad fans are female, 42.6% are male, with an average age of 31.3 years.

Which brands do Study abroad fans like most?

Study abroad fans show strongest brand affinity for Historic site (22.43×), edureka (116.35×), and Fairy godmother (19×) over the country average.

Where do Study abroad fans live in United States?

Study abroad fans in United States are most concentrated in California (reach 417,104), Texas (reach 274,772), and New York (reach 221,937). These three regions account for the largest share of the active audience.

What other brands do Study abroad fans also like?

Beyond Study abroad itself, the audience over-indexes on edureka (116.35×), Fairy godmother (19×), Vocal harmony (8.53×), and Mathcore (10.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Study abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.