A data profile of the people who buy, follow and care about College admissions in the United States in United States — modelled from more than twelve digital signal sources. College admissions in the United States has an estimated audience of 3,785,990 people in United States.
College admissions in the United States has an estimated audience of 3,785,990 people in United States. 58.3% are female, 41.7% are male, average age 38.2. Top brand affinities: International education, Mortgage loans, Airbnb, Master of Business Administration, FedEx.
Top brand affinities include International education, Mortgage loans, Airbnb, with strongest over-indexing on International education (71.05× the country average).
Demographically, the College admissions in the United States audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical College admissions in the United States fan in United States is more female, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for International education.
The key figures that characterise the College admissions in the United States profile in United States.
58.3% are female, 41.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.2 |
| Estimated audience size | 3,785,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 18% |
The strongest cross-interests of the College admissions in the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 71.05× | ||
| 02 | Student exchange program | Business & Career | 14.70× | ||
| 03 | Business school | Business & Career | 7.27× | ||
| 04 | Master of Business Administration | Business & Career | 5.84× | ||
| 05 | Internet & Social Media | 5.45× | |||
| 06 | Scholarship | Kids & Family | 5.41× | ||
| 07 | First class travel | Travel & Leisure | 4.60× | ||
| 08 | Sustainable energy | Home & Garden | 4.51× | ||
| 09 | FedEx | Business & Career | 4.26× | ||
| 10 | Distance education | Business & Career | 4.05× | ||
| 11 | Renewable energy | Business & Career | 3.83× | ||
| 12 | Career development | Business & Career | 3.78× | ||
| 13 | Broadway theatre | Travel & Leisure | 3.68× | ||
| 14 | Mortgage loans | Business & Career | 3.64× | ||
| 15 | Airbnb | Travel & Leisure | 3.14× | ||
| 16 | IKEA | Home & Garden | 3.09× | ||
| 17 | Shopping malls | Shopping | 2.64× | ||
| 18 | Internet & Social Media | 2.60× | |||
| 19 | Subway | Food & Beverages | 2.55× | ||
| 20 | McDonald's | Food & Beverages | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.21× | |
| Career Orientation | POWER | 1.97× | |
| Quality Awareness | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Extroversion | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College admissions in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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