Tertiary education Audience in United States

Tertiary education logo

Tertiary education has an estimated audience of 4,458,757 people in United States. 59.0% are female, 41.0% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: edureka, Natural rubber, Electrolyte, Collectable, Cam Ward.

The average Tertiary education fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include edureka, Natural rubber, Electrolyte, with strongest over-indexing on edureka (147.06× the country average). Demographically, the Tertiary education audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Tertiary education fans

Demographic split for Tertiary education audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.1
Estimated audience size4,458,757

Audience persona

The typical Tertiary education fan in United States is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for Tertiary education in United States
RegionReachAffinity
California505,9551.03×
New York399,3451.6×
Texas315,6970.82×
Florida238,4530.79×
Pennsylvania147,5400.98×
Illinois141,0760.95×
Virginia135,0601.24×
Massachusetts123,8971.41×
Georgia119,2410.87×
North Carolina119,0010.89×
Washington118,8771.33×
New Jersey114,3591.01×
Ohio113,6810.83×
Colorado110,2981.57×
Michigan102,3330.88×
Maryland88,3081.15×
Indiana79,0080.97×
Arizona72,0770.79×
Minnesota70,6151.11×
Missouri65,1340.91×
Tennessee64,7990.72×
Wisconsin58,6780.87×
Oregon57,4931.12×
Connecticut52,9491.18×
South Carolina50,2620.75×
Kentucky48,3100.86×
Alabama45,3450.73×
Louisiana44,1470.77×
Oklahoma37,1880.75×
Washington, District of Columbia34,9042.6×
Iowa33,4650.91×
Utah33,2910.83×
Arkansas31,1810.85×
Nevada29,4010.68×
Kansas26,7640.76×
Hawaii21,8201.14×
Mississippi21,4020.58×
Nebraska20,5280.92×
Idaho18,9260.85×
Maine18,5451.16×
West Virginia18,3750.88×
New Hampshire16,3050.93×
New Mexico15,8830.71×
Montana13,5261.09×
Vermont12,1671.55×
Alaska11,2841.18×
Rhode Island11,2460.79×
South Dakota9,1030.88×
Delaware9,0640.74×
Wyoming8,0041.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tertiary education audience
BrandAffinityCategory
edureka147.06×Business & Career
Natural rubber2.88×Cars & Mobility
Electrolyte5.44×Health
Collectable1.7×Kids & Family
Cam Ward4.06×Sports
Bank account2.25×Business & Career
Cachorro4.66×Pets & Animals
Litter box1.78×Pets & Animals
Halsey, Oregon6.86×Travel & Leisure
Jesse Plemons2.75×Movies & TV
3D printing2×Technology & Electronics
Pillow1.67×Home & Garden
Mothercare2.49×Kids & Family
Historic site3.26×Arts & Culture
Nationality1.63×Politics & Society
Nebraska Cornhuskers football2.64×Sports
JDSU2.23×Business & Career
Staycation2.11×Home & Garden
Kento Yamazaki6.58×Movies & TV
Home staging3.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tertiary education audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.54
SustainabilityBALANCE1.96
Community OrientationOPEN1.95
Quality AwarenessPREMIUM1.94
Design AffinityPREMIUM1.82
Luxury OrientationPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Tertiary education
CountryShare
United States20.8%
Brazil9.3%
Italy4.9%

See Tertiary education audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Tertiary education have in United States?

Tertiary education has an estimated audience of 4,458,757 people in United States, concentrated in California and New York.

What is the gender split and age of Tertiary education fans?

59.0% of Tertiary education fans are female, 41.0% are male, with an average age of 38.1 years.

Which brands do Tertiary education fans like most?

Tertiary education fans show strongest brand affinity for edureka (147.06×), Natural rubber (2.88×), and Electrolyte (5.44×) over the country average.

Where do Tertiary education fans live in United States?

Tertiary education fans in United States are most concentrated in California (reach 505,955), New York (reach 399,345), and Texas (reach 315,697). These three regions account for the largest share of the active audience.

What other brands do Tertiary education fans also like?

Beyond Tertiary education itself, the audience over-indexes on Natural rubber (2.88×), Electrolyte (5.44×), Collectable (1.7×), and Cam Ward (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tertiary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.