Tertiary education Audience in United States
Tertiary education has an estimated audience of 4,458,757 people in United States. 59.0% are female, 41.0% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Bachelor of Business Administration, International education, Christina Hendricks, Enterprise Rent-A-Car, Autism Awareness.
The average Tertiary education fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bachelor of Business Administration, International education, Christina Hendricks, with strongest over-indexing on Bachelor of Business Administration (147.06× the country average). Demographically, the Tertiary education audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Tertiary education fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 38.1 |
| Estimated audience size | 4,458,757 |
Audience persona
The typical Tertiary education fan in United States is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bachelor of Business Administration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 505,955 | 1.03× |
| New York | 399,345 | 1.6× |
| Texas | 315,697 | 0.82× |
| Florida | 238,453 | 0.79× |
| Pennsylvania | 147,540 | 0.98× |
| Illinois | 141,076 | 0.95× |
| Virginia | 135,060 | 1.24× |
| Massachusetts | 123,897 | 1.41× |
| Georgia | 119,241 | 0.87× |
| North Carolina | 119,001 | 0.89× |
| Washington | 118,877 | 1.33× |
| New Jersey | 114,359 | 1.01× |
| Ohio | 113,681 | 0.83× |
| Colorado | 110,298 | 1.57× |
| Michigan | 102,333 | 0.88× |
| Maryland | 88,308 | 1.15× |
| Indiana | 79,008 | 0.97× |
| Arizona | 72,077 | 0.79× |
| Minnesota | 70,615 | 1.11× |
| Missouri | 65,134 | 0.91× |
| Tennessee | 64,799 | 0.72× |
| Wisconsin | 58,678 | 0.87× |
| Oregon | 57,493 | 1.12× |
| Connecticut | 52,949 | 1.18× |
| South Carolina | 50,262 | 0.75× |
| Kentucky | 48,310 | 0.86× |
| Alabama | 45,345 | 0.73× |
| Louisiana | 44,147 | 0.77× |
| Oklahoma | 37,188 | 0.75× |
| Washington, District of Columbia | 34,904 | 2.6× |
| Iowa | 33,465 | 0.91× |
| Utah | 33,291 | 0.83× |
| Arkansas | 31,181 | 0.85× |
| Nevada | 29,401 | 0.68× |
| Kansas | 26,764 | 0.76× |
| Hawaii | 21,820 | 1.14× |
| Mississippi | 21,402 | 0.58× |
| Nebraska | 20,528 | 0.92× |
| Idaho | 18,926 | 0.85× |
| Maine | 18,545 | 1.16× |
| West Virginia | 18,375 | 0.88× |
| New Hampshire | 16,305 | 0.93× |
| New Mexico | 15,883 | 0.71× |
| Montana | 13,526 | 1.09× |
| Vermont | 12,167 | 1.55× |
| Alaska | 11,284 | 1.18× |
| Rhode Island | 11,246 | 0.79× |
| South Dakota | 9,103 | 0.88× |
| Delaware | 9,064 | 0.74× |
| Wyoming | 8,004 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bachelor of Business Administration | 147.06× | Business & Career |
| International education | 29.47× | Business & Career |
| Christina Hendricks | 19.06× | Movies & TV |
| Enterprise Rent-A-Car | 5.57× | Cars & Mobility |
| Autism Awareness | 8.09× | Health |
| Diabetes mellitus awareness | 5.51× | Health |
| Singer-songwriter | 2.71× | Music & Radio |
| Disneyland Paris | 7.64× | Travel & Leisure |
| Academic degree | 3.72× | Business & Career |
| 2.39× | Internet & Social Media | |
| Online learning community | 11.09× | Business & Career |
| Plastic Surgeon | 18.66× | Health |
| Microblogging | 5.56× | Technology & Electronics |
| Superman | 1.65× | Movies & TV |
| Lace wig | 3.44× | Beauty & Wellness |
| Indeed.com | 2.44× | Business & Career |
| Planet Fitness | 2.35× | Sports |
| Innovation | 3.2× | Business & Career |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Travel photography | 3.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.54 |
| Sustainability | BALANCE | 1.96 |
| Community Orientation | OPEN | 1.95 |
| Quality Awareness | PREMIUM | 1.94 |
| Design Affinity | PREMIUM | 1.82 |
| Luxury Orientation | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 9.3% |
| Italy | 4.9% |
See Tertiary education audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tertiary education have in United States?
Tertiary education has an estimated audience of 4,458,757 people in United States, concentrated in California and New York.
What is the gender split and age of Tertiary education fans?
59.0% of Tertiary education fans are female, 41.0% are male, with an average age of 38.1 years.
Which brands do Tertiary education fans like most?
Tertiary education fans show strongest brand affinity for Bachelor of Business Administration (147.06×), International education (29.47×), and Christina Hendricks (19.06×) over the country average.
Where do Tertiary education fans live in United States?
Tertiary education fans in United States are most concentrated in California (reach 505,955), New York (reach 399,345), and Texas (reach 315,697). These three regions account for the largest share of the active audience.
What other brands do Tertiary education fans also like?
Beyond Tertiary education itself, the audience over-indexes on International education (29.47×), Christina Hendricks (19.06×), Enterprise Rent-A-Car (5.57×), and Autism Awareness (8.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tertiary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.