Rascasse Audience Intelligence

Tertiary education Audience in United States

A data profile of the people who buy, follow and care about Tertiary education in United States — modelled from more than twelve digital signal sources. Tertiary education has an estimated audience of 4,458,757 people in United States.

#4051among Topic in United States#659in Business & Career

The average Tertiary education fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Sustainable energy, Renewable energy, with strongest over-indexing on International education (47.93× the country average).

Demographically, the Tertiary education audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tertiary education fan in United States is more female, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tertiary education profile in United States.

Audience size
4.5M
in United States
Gender
59.0%♀
41.0% male
Age
38.1
average years
Country rank
#7341
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tertiary education fans

59.0% are female, 41.0% are male, average age 38.1.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Tertiary education audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.1
Estimated audience size4,458,757
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Tertiary education audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Tertiary education audience comes from United States.

Worldwide audience distribution share by country for Tertiary education
CountryShare
United States20.8%
Brazil9.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tertiary education audience in United States is strongest.

Fig. 05

Top regions by affinity

Tertiary education fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.54×
02New York~300K1.24×
03Massachusetts~100K1.20×
04Maryland~90K1.19×
05Virginia~100K1.13×
06Washington~100K1.08×
07Vermont~8K1.06×
08California~500K1.05×
09Connecticut~50K1.05×
10Alaska~10K1.04×
11New Hampshire~20K1.02×
12North Dakota~9K1.02×
13Pennsylvania~200K1.01×
14Georgia~100K1.01×
15New Jersey~100K1.01×
16Hawaii~20K1.01×
17South Dakota~10K1.01×
18Wisconsin~70K1.00×
19Utah~40K1.00×
20Iowa~40K1.00×
21Rhode Island~10K1.00×
22Illinois~100K0.99×
23Maine~20K0.99×
24Montana~10K0.99×
25North Carolina~100K0.98×
26Indiana~80K0.98×
27Louisiana~60K0.98×
28Delaware~10K0.98×
29Colorado~70K0.97×
30Oregon~50K0.97×
31West Virginia~20K0.97×
32Kentucky~50K0.96×
33Nebraska~20K0.96×
34New Mexico~20K0.96×
35Minnesota~60K0.95×
36Arkansas~30K0.95×
37Mississippi~30K0.95×
38Kansas~30K0.95×
39Idaho~20K0.95×
40Oklahoma~50K0.94×
41Missouri~70K0.93×
42Alabama~60K0.93×
43Ohio~100K0.92×
44South Carolina~60K0.92×
45Nevada~40K0.92×
46Michigan~100K0.91×
47Arizona~80K0.90×
48Tennessee~80K0.90×
49Texas~300K0.88×
50Florida~300K0.87×
Fig. 06

Affinity by region

Affinity by region — Tertiary education, United States
0.87×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tertiary education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tertiary education audience
#·InterestCategoryAffinity×
01International educationBusiness & Career47.93×
02Plastic SurgeonHealth19.73×
03Business schoolBusiness & Career6.66×
04Sustainable energyHome & Garden6.58×
05Disneyland ParisTravel & Leisure6.36×
06Renewable energyBusiness & Career5.60×
07Retail bankingBusiness & Career5.59×
08Weather forecastingHome & Garden4.34×
09HypermarketShopping4.24×
10Academic degreeBusiness & Career4.12×
11Master of Business AdministrationBusiness & Career4.04×
12InnovationBusiness & Career3.87×
13FedExBusiness & Career3.75×
14Broadway theatreTravel & Leisure3.64×
15Discount storesShopping3.50×
16Solar energyHome & Garden2.99×
17Indeed.comBusiness & Career2.58×
18Pizza HutFood & Beverages2.53×
19Mortgage loansBusiness & Career2.36×
20AirbnbTravel & Leisure2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tertiary education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tertiary education audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.36×
PatriotismCONSERVATISM2.30×
SustainabilityBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tertiary education audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
CreativityOPEN0.85×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tertiary education have in United States?

Tertiary education has an estimated audience of 4,458,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tertiary education fans?

59.0% of Tertiary education fans are female, 41.0% are male, with an average age of 38.1 years.

03

Which brands do Tertiary education fans like most?

Tertiary education fans show strongest brand affinity for International education (47.93×), Sustainable energy (6.58×), and Renewable energy (5.6×) over the country average.

04

Where do Tertiary education fans live in United States?

Tertiary education fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tertiary education fans also like?

Beyond Tertiary education itself, the audience over-indexes on Sustainable energy (6.58×), Renewable energy (5.6×), Academic degree (4.12×), and Discount stores (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Tertiary education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tertiary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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