Tertiary education Audience in Germany
Tertiary education has an estimated audience of 431,872 people in Germany. 56.7% are female, 43.3% are male, average age 30.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Employment agency, Career development, Western Union, Livemusic, Diplomacy.
The average Tertiary education fan in Germany is 30.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Employment agency, Career development, Western Union, with strongest over-indexing on Employment agency (9.87× the country average). Demographically, the Tertiary education audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Tertiary education fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 30.1 |
| Estimated audience size | 431,872 |
Audience persona
The typical Tertiary education fan in Germany is more female, around 30.1 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,396 | 1.1× |
| Nordrhein-Westfalen | 71,207 | 0.75× |
| Baden-Württemberg | 52,524 | 0.89× |
| Hessen | 45,732 | 1.39× |
| Berlin | 35,445 | 1.84× |
| Niedersachsen | 24,113 | 0.57× |
| Rheinland-Pfalz | 13,956 | 0.64× |
| Hamburg | 10,562 | 1.08× |
| Sachsen | 9,715 | 0.46× |
| Schleswig-Holstein | 9,221 | 0.59× |
| Thüringen | 9,012 | 0.82× |
| Brandenburg | 8,885 | 0.66× |
| Sachsen-Anhalt | 8,752 | 0.78× |
| Mecklenburg-Vorpommern | 7,698 | 0.93× |
| Saarland | 7,652 | 1.44× |
| Bremen | 7,510 | 2.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Employment agency | 9.87× | Business & Career |
| Career development | 9.48× | Business & Career |
| Western Union | 6.96× | Business & Career |
| Livemusic | 4.79× | Music & Radio |
| Diplomacy | 27.67× | Politics & Society |
| Tagesschau | 2.14× | Movies & TV |
| Language education | 6.13× | Business & Career |
| Ryanair | 2.76× | Travel & Leisure |
| Real property | 4.74× | Home & Garden |
| Natural foods | 4.38× | Food & Beverages |
| Lieferando.de | 2.33× | Food & Beverages |
| Harry Potter | 1.65× | Movies & TV |
| Pets | 1.69× | Pets & Animals |
| Tour de France | 5.15× | Sports |
| Distance education | 3.91× | Business & Career |
| Do it yourself (DIY) | 1.96× | Home & Garden |
| Business school | 6.02× | Business & Career |
| Batman | 2.24× | Movies & TV |
| Ariana Grande | 4.26× | Music & Radio |
| Fressnapf | 2.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.71 |
| Sustainability | BALANCE | 2.1 |
| Sports Activity | POWER | 1.73 |
| Mindfulness | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.63 |
| Healthy Lifestyle | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 9.3% |
| Italy | 4.9% |
See Tertiary education audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tertiary education have in Germany?
Tertiary education has an estimated audience of 431,872 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tertiary education fans?
56.7% of Tertiary education fans are female, 43.3% are male, with an average age of 30.1 years.
Which brands do Tertiary education fans like most?
Tertiary education fans show strongest brand affinity for Employment agency (9.87×), Career development (9.48×), and Western Union (6.96×) over the country average.
Where do Tertiary education fans live in Germany?
Tertiary education fans in Germany are most concentrated in Bayern (reach 76,396), Nordrhein-Westfalen (reach 71,207), and Baden-Württemberg (reach 52,524). These three regions account for the largest share of the active audience.
What other brands do Tertiary education fans also like?
Beyond Tertiary education itself, the audience over-indexes on Career development (9.48×), Western Union (6.96×), Livemusic (4.79×), and Diplomacy (27.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tertiary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.