Rascasse Audience Intelligence

Tertiary education Audience in Germany

A data profile of the people who buy, follow and care about Tertiary education in Germany — modelled from more than twelve digital signal sources. Tertiary education has an estimated audience of 431,872 people in Germany.

#5057among Topic in Germany#943in Business & Career

The average Tertiary education fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Career development, Employment agency, Dua Lipa, with strongest over-indexing on Career development (9.65× the country average).

Demographically, the Tertiary education audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tertiary education fan in Germany is more female, around 30.1 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tertiary education profile in Germany.

Audience size
432K
in Germany
Gender
56.7%♀
43.3% male
Age
30.1
average years
Country rank
#13195
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tertiary education fans

56.7% are female, 43.3% are male, average age 30.1.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Tertiary education audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age30.1
Estimated audience size431,872
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Tertiary education audience in Germany
Age bracketShare%
16-1946%
20-2921%
30-3915%
40-4913%
50+6%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Tertiary education audience comes from Germany.

Worldwide audience distribution share by country for Tertiary education
CountryShare
United States20.8%
Brazil9.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tertiary education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tertiary education fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.47×
02Bremen~5K1.31×
03Hessen~40K1.20×
04Saarland~6K1.13×
05Bayern~70K1.01×
06Hamburg~10K1.01×
07Mecklenburg-Vorpommern~8K1.01×
08Thüringen~10K0.97×
09Sachsen-Anhalt~10K0.96×
10Brandenburg~10K0.92×
11Baden-Württemberg~50K0.89×
12Schleswig-Holstein~10K0.89×
13Rheinland-Pfalz~20K0.87×
14Sachsen~20K0.85×
15Nordrhein-Westfalen~70K0.79×
16Niedersachsen~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Tertiary education, Germany
0.78×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tertiary education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tertiary education audience
#·InterestCategoryAffinity×
01Online learning communityBusiness & Career13.90×
02University and college admissionBusiness & Career11.63×
03Career developmentBusiness & Career9.65×
04International schoolBusiness & Career9.28×
05Dua LipaMusic & Radio8.03×
06Employment agencyBusiness & Career7.75×
07Undergraduate educationBusiness & Career7.74×
08PhilanthropyArts & Culture7.00×
09Business schoolBusiness & Career6.98×
10DuolingoBusiness & Career6.16×
11Master of Business AdministrationBusiness & Career5.25×
12Non-alcoholic beverageFood & Beverages5.15×
13Distance educationBusiness & Career4.92×
14Crime fictionLiterature4.15×
15ActivismPolitics & Society3.95×
16HugendubelShopping3.77×
17Job interviewBusiness & Career3.62×
18LivemusicMusic & Radio2.95×
19Employment websiteBusiness & Career2.72×
20TagesschauMovies & TV2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tertiary education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tertiary education audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.13×
Community OrientationOPEN2.99×
MindfulnessBALANCE2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tertiary education audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.91×
DIY MentalityTHRILL0.95×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tertiary education have in Germany?

Tertiary education has an estimated audience of 431,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tertiary education fans?

56.7% of Tertiary education fans are female, 43.3% are male, with an average age of 30.1 years.

03

Which brands do Tertiary education fans like most?

Tertiary education fans show strongest brand affinity for Career development (9.65×), Employment agency (7.75×), and Dua Lipa (8.03×) over the country average.

04

Where do Tertiary education fans live in Germany?

Tertiary education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tertiary education fans also like?

Beyond Tertiary education itself, the audience over-indexes on Employment agency (7.75×), Dua Lipa (8.03×), Hugendubel (3.77×), and Tagesschau (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Tertiary education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tertiary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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