A data profile of the people who buy, follow and care about Grant (money) in United States — modelled from more than twelve digital signal sources. Grant (money) has an estimated audience of 4,562,054 people in United States.
The average Grant (money) fan in United States is 40.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FAFSA, Philanthropy, Real property, with strongest over-indexing on FAFSA (6.32× the country average).
Demographically, the Grant (money) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Grant (money) fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for FAFSA.
The key figures that characterise the Grant (money) profile in United States.
56.3% are female, 43.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.2 |
| Estimated audience size | 4,562,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Grant (money) audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 5.5% |
| Brazil | 5.0% |
Where the Grant (money) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~70K | 8.59× | |
| 02 | New Mexico | ~90K | 4.01× | |
| 03 | West Virginia | ~70K | 3.28× | |
| 04 | Alaska | ~20K | 1.68× | |
| 05 | Nebraska | ~30K | 1.38× | |
| 06 | Alabama | ~80K | 1.25× | |
| 07 | Michigan | ~100K | 1.08× | |
| 08 | Mississippi | ~40K | 1.07× | |
| 09 | Minnesota | ~70K | 1.03× | |
| 10 | Idaho | ~20K | 1.01× | |
| 11 | Wisconsin | ~60K | 0.94× | |
| 12 | Oklahoma | ~50K | 0.91× | |
| 13 | Virginia | ~100K | 0.90× | |
| 14 | Louisiana | ~50K | 0.89× | |
| 15 | Oregon | ~40K | 0.83× | |
| 16 | Colorado | ~60K | 0.81× | |
| 17 | Arkansas | ~30K | 0.80× | |
| 18 | Georgia | ~100K | 0.79× | |
| 19 | Tennessee | ~70K | 0.79× | |
| 20 | Washington, District of Columbia | ~10K | 0.78× | |
| 21 | Indiana | ~60K | 0.77× | |
| 22 | Maryland | ~60K | 0.76× | |
| 23 | Montana | ~10K | 0.76× | |
| 24 | Washington | ~70K | 0.75× | |
| 25 | Florida | ~200K | 0.74× | |
| 26 | Ohio | ~100K | 0.74× | |
| 27 | Missouri | ~50K | 0.74× | |
| 28 | North Carolina | ~100K | 0.73× | |
| 29 | Kentucky | ~40K | 0.73× | |
| 30 | Kansas | ~30K | 0.73× | |
| 31 | Iowa | ~30K | 0.72× | |
| 32 | Texas | ~300K | 0.71× | |
| 33 | Illinois | ~100K | 0.71× | |
| 34 | Maine | ~10K | 0.71× | |
| 35 | South Dakota | ~8K | 0.71× | |
| 36 | North Dakota | ~7K | 0.71× | |
| 37 | Pennsylvania | ~100K | 0.70× | |
| 38 | South Carolina | ~50K | 0.70× | |
| 39 | New Hampshire | ~10K | 0.70× | |
| 40 | California | ~300K | 0.69× | |
| 41 | New Jersey | ~80K | 0.68× | |
| 42 | Delaware | ~9K | 0.68× | |
| 43 | Hawaii | ~10K | 0.67× | |
| 44 | Nevada | ~30K | 0.65× | |
| 45 | New York | ~200K | 0.63× | |
| 46 | Arizona | ~60K | 0.62× | |
| 47 | Utah | ~30K | 0.62× | |
| 48 | Rhode Island | ~9K | 0.61× | |
| 49 | Connecticut | ~30K | 0.59× | |
| 50 | Massachusetts | ~50K | 0.56× |
The strongest cross-interests of the Grant (money) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FAFSA | Business & Career | 6.32× | ||
| 02 | Alison Brie | Movies & TV | 3.87× | ||
| 03 | Scholarship | Kids & Family | 3.25× | ||
| 04 | Employment website | Business & Career | 2.83× | ||
| 05 | Philanthropy | Arts & Culture | 2.73× | ||
| 06 | Master of Business Administration | Business & Career | 2.46× | ||
| 07 | Career development | Business & Career | 2.30× | ||
| 08 | Drudge Report | Sports | 2.29× | ||
| 09 | Innovation | Business & Career | 2.28× | ||
| 10 | Life insurance | Business & Career | 2.21× | ||
| 11 | Real property | Home & Garden | 2.20× | ||
| 12 | Academic degree | Business & Career | 2.16× | ||
| 13 | Child care | Kids & Family | 2.16× | ||
| 14 | Health insurance | Business & Career | 2.04× | ||
| 15 | Home insurance | Business & Career | 2.04× | ||
| 16 | Credit (finance) | Business & Career | 1.82× | ||
| 17 | Online newspaper | News | 1.72× | ||
| 18 | Nonprofit organization | Politics & Society | 1.63× | ||
| 19 | Charitable organization | Politics & Society | 1.62× | ||
| 20 | Genetics | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.00× | |
| Career Orientation | POWER | 1.89× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Creativity | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.84× |
Grant (money) has an estimated audience of 4,562,054 people in United States, concentrated in California and Texas.
56.3% of Grant (money) fans are female, 43.7% are male, with an average age of 40.2 years.
Grant (money) fans show strongest brand affinity for FAFSA (6.32×), Philanthropy (2.73×), and Real property (2.2×) over the country average.
Grant (money) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Grant (money) itself, the audience over-indexes on Philanthropy (2.73×), Real property (2.2×), Innovation (2.28×), and Nonprofit organization (1.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Grant (money). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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