A data profile of the people who buy, follow and care about A Home of Our Own in United States — modelled from more than twelve digital signal sources. A Home of Our Own has an estimated audience of 264,427 people in United States.
The average A Home of Our Own fan in United States is 31.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sveriges Television, Dollar Tree, Waffle House, with strongest over-indexing on Sveriges Television (63× the country average).
Demographically, the A Home of Our Own audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical A Home of Our Own fan in United States is balanced, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the A Home of Our Own profile in United States.
55.0% are female, 45.0% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 31.1 |
| Estimated audience size | 264,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide A Home of Our Own audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.5% |
| United Kingdom | 8.3% |
| Germany | 7.5% |
Where the A Home of Our Own audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~2K | 1.69× | |
| 02 | New Mexico | ~2K | 1.47× | |
| 03 | Arkansas | ~3K | 1.44× | |
| 04 | Oklahoma | ~4K | 1.38× | |
| 05 | West Virginia | ~2K | 1.32× | |
| 06 | Kentucky | ~4K | 1.31× | |
| 07 | Missouri | ~5K | 1.22× | |
| 08 | Alabama | ~4K | 1.20× | |
| 09 | Mississippi | ~3K | 1.15× | |
| 10 | Kansas | ~2K | 1.14× | |
| 11 | Texas | ~30K | 1.12× | |
| 12 | Arizona | ~6K | 1.12× | |
| 13 | Indiana | ~5K | 1.10× | |
| 14 | Tennessee | ~6K | 1.09× | |
| 15 | Oregon | ~3K | 1.09× | |
| 16 | Iowa | ~2K | 1.05× | |
| 17 | Maine | <1K | 1.04× | |
| 18 | South Dakota | <1K | 1.04× | |
| 19 | Ohio | ~8K | 1.03× | |
| 20 | Utah | ~2K | 1.03× | |
| 21 | Montana | <1K | 1.03× | |
| 22 | North Dakota | <1K | 1.03× | |
| 23 | Alaska | <1K | 1.02× | |
| 24 | Michigan | ~7K | 1.01× | |
| 25 | Wisconsin | ~4K | 0.99× | |
| 26 | North Carolina | ~8K | 0.98× | |
| 27 | Washington | ~5K | 0.97× | |
| 28 | Louisiana | ~3K | 0.97× | |
| 29 | South Carolina | ~4K | 0.96× | |
| 30 | Nebraska | ~1K | 0.96× | |
| 31 | Maryland | ~4K | 0.95× | |
| 32 | Vermont | <1K | 0.93× | |
| 33 | California | ~30K | 0.92× | |
| 34 | Delaware | <1K | 0.92× | |
| 35 | Nevada | ~2K | 0.91× | |
| 36 | Hawaii | ~1K | 0.91× | |
| 37 | Minnesota | ~3K | 0.88× | |
| 38 | New Hampshire | <1K | 0.88× | |
| 39 | Pennsylvania | ~8K | 0.86× | |
| 40 | Georgia | ~7K | 0.84× | |
| 41 | Rhode Island | <1K | 0.84× | |
| 42 | Illinois | ~7K | 0.81× | |
| 43 | Colorado | ~3K | 0.81× | |
| 44 | Virginia | ~5K | 0.80× | |
| 45 | Washington, District of Columbia | <1K | 0.78× | |
| 46 | Connecticut | ~2K | 0.77× | |
| 47 | Florida | ~10K | 0.70× | |
| 48 | Massachusetts | ~3K | 0.64× | |
| 49 | New Jersey | ~4K | 0.62× | |
| 50 | New York | ~9K | 0.60× |
The strongest cross-interests of the A Home of Our Own audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sveriges Television | Technology & Electronics | 63.00× | ||
| 02 | Green roof | Home & Garden | 47.70× | ||
| 03 | Black Milk Clothing | Fashion & Accessoires | 47.11× | ||
| 04 | Sin City (film) | Movies & TV | 21.88× | ||
| 05 | Dotloop | Home & Garden | 20.94× | ||
| 06 | International education | Business & Career | 20.00× | ||
| 07 | Battlefield 4 | Games | 20.00× | ||
| 08 | Hearthstone | Games | 20.00× | ||
| 09 | Giant Food Stores | Shopping | 20.00× | ||
| 10 | Home inspection | Home & Garden | 18.38× | ||
| 11 | Kate Bosworth | Movies & TV | 13.51× | ||
| 12 | Water polo | Sports | 12.02× | ||
| 13 | Google Voice | Technology & Electronics | 10.20× | ||
| 14 | Waffle House | Food & Beverages | 9.14× | ||
| 15 | Giant Food | Food & Beverages | 8.18× | ||
| 16 | Alvin and the Chipmunks | Music & Radio | 6.79× | ||
| 17 | Dollar Tree | Shopping | 6.19× | ||
| 18 | Pizza Hut | Food & Beverages | 1.80× | ||
| 19 | Subway | Food & Beverages | 1.68× | ||
| 20 | McDonald's | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.97× | |
| Family Orientation | CONSERVATISM | 1.75× | |
| Patriotism | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Risk Appetite | THRILL | 0.97× | |
| Sports Activity | POWER | 0.97× |
A Home of Our Own has an estimated audience of 264,427 people in United States, concentrated in California and Texas.
55.0% of A Home of Our Own fans are female, 45.0% are male, with an average age of 31.1 years.
A Home of Our Own fans show strongest brand affinity for Sveriges Television (63×), Dollar Tree (6.19×), and Waffle House (9.14×) over the country average.
A Home of Our Own fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond A Home of Our Own itself, the audience over-indexes on Dollar Tree (6.19×), Waffle House (9.14×), International education (20×), and Home inspection (18.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for A Home of Our Own. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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