Rascasse Audience Intelligence

Preakness Stakes Audience in United States

A data profile of the people who buy, follow and care about Preakness Stakes in United States — modelled from more than twelve digital signal sources. Preakness Stakes has an estimated audience of 571,062 people in United States.

#10among Equestrian in United States#405among Event in United States#3251in Sports

The average Preakness Stakes fan in United States is 46.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Kentucky Derby, Solar energy, Renewable energy, with strongest over-indexing on Kentucky Derby (44.59× the country average).

Demographically, the Preakness Stakes audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Preakness Stakes fan in United States is balanced, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Kentucky Derby.

Category: Sports · Type: Event · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preakness Stakes profile in United States.

Audience size
571K
in United States
Gender
48.9%♀
51.1% male
Age
46.6
average years
Country rank
#33842
Event in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preakness Stakes fans

48.9% are female, 51.1% are male, average age 46.6.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Preakness Stakes audience in United States
MetricValue
Female48.9%
Male51.1%
Average age46.6
Estimated audience size571,062
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Preakness Stakes audience in United States
Age bracketShare%
16-196%
20-2913%
30-3917%
40-4925%
50+38%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Preakness Stakes audience comes from United States.

Worldwide audience distribution share by country for Preakness Stakes
CountryShare
United States87.2%
United Kingdom2.4%
Brazil2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preakness Stakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Preakness Stakes fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K2.57×
02Maryland~20K1.86×
03New York~50K1.41×
04Washington, District of Columbia~2K1.41×
05Delaware~2K1.35×
06Connecticut~8K1.34×
07Massachusetts~10K1.28×
08Pennsylvania~20K1.26×
09New Jersey~20K1.26×
10Vermont~1K1.18×
11New Hampshire~3K1.17×
12Nebraska~3K1.10×
13Maine~2K1.10×
14Rhode Island~2K1.09×
15Montana~2K1.08×
16Indiana~10K1.05×
17Ohio~20K1.04×
18Minnesota~9K1.04×
19North Dakota~1K1.04×
20Iowa~5K1.01×
21Virginia~10K1.00×
22South Dakota~1K0.99×
23Arkansas~5K0.97×
24West Virginia~3K0.97×
25New Mexico~3K0.93×
26Colorado~8K0.92×
27Alaska~1K0.92×
28Wisconsin~8K0.89×
29Idaho~3K0.89×
30Illinois~20K0.87×
31Michigan~10K0.87×
32Tennessee~10K0.87×
33South Carolina~7K0.87×
34Kansas~4K0.86×
35Louisiana~6K0.85×
36Missouri~8K0.84×
37Oregon~6K0.84×
38Oklahoma~5K0.81×
39Nevada~4K0.81×
40Washington~9K0.80×
41Florida~30K0.79×
42Hawaii~2K0.78×
43North Carolina~10K0.77×
44Alabama~6K0.76×
45Mississippi~4K0.76×
46Arizona~9K0.75×
47Utah~4K0.69×
48Georgia~10K0.64×
49Texas~30K0.59×
50California~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Preakness Stakes, United States
0.55×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preakness Stakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preakness Stakes audience
#·InterestCategoryAffinity×
01Kentucky DerbySports44.59×
02KeenelandSports31.70×
03Soldier FieldSports30.45×
04AppaloosaPets & Animals19.37×
05Magnus CarlsenSports16.79×
06ExxonMobilCars & Mobility11.15×
07Berlin WallTravel & Leisure7.01×
08Weather forecastingHome & Garden6.43×
09MongoliaTravel & Leisure6.25×
10Sustainable energyHome & Garden6.21×
11Renewable energyBusiness & Career5.98×
12Solar energyHome & Garden5.57×
13LotteryGames4.95×
14FedExBusiness & Career4.61×
15Discount TireShopping3.08×
16Mortgage loansBusiness & Career2.84×
17Vehicle insuranceCars & Mobility2.79×
18Discount storesShopping2.56×
19PinterestInternet & Social Media1.91×
20FurnitureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preakness Stakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preakness Stakes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.31×
Convenience OrientationPREMIUM2.17×
SustainabilityBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preakness Stakes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.67×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preakness Stakes have in United States?

Preakness Stakes has an estimated audience of 571,062 people in United States, concentrated in New York and California.

02

What is the gender split and age of Preakness Stakes fans?

48.9% of Preakness Stakes fans are female, 51.1% are male, with an average age of 46.6 years.

03

Which brands do Preakness Stakes fans like most?

Preakness Stakes fans show strongest brand affinity for Kentucky Derby (44.59×), Solar energy (5.57×), and Renewable energy (5.98×) over the country average.

04

Where do Preakness Stakes fans live in United States?

Preakness Stakes fans in United States are most concentrated in New York (reach ~50K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Preakness Stakes fans also like?

Beyond Preakness Stakes itself, the audience over-indexes on Solar energy (5.57×), Renewable energy (5.98×), Sustainable energy (6.21×), and FedEx (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in United States

See Preakness Stakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Preakness Stakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →