Preakness Stakes Audience in United States

Preakness Stakes logo

Preakness Stakes has an estimated audience of 571,297 people in United States. 48.9% are female, 51.1% are male, average age 46.6. Top regions: New York, Florida, Texas. Top brand affinities: Kentucky Derby, Magnus Carlsen, Livemusic, Soldier Field, Keeneland.

The average Preakness Stakes fan in United States is 46.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Kentucky Derby, Magnus Carlsen, Livemusic, with strongest over-indexing on Kentucky Derby (16.19× the country average). Demographically, the Preakness Stakes audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Equestrian

Demographics of Preakness Stakes fans

Demographic split for Preakness Stakes audience in United States
MetricValue
Female48.9%
Male51.1%
Average age46.6
Estimated audience size571,297

Audience persona

The typical Preakness Stakes fan in United States is balanced, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Kentucky Derby.

Top regions in United States

Top regions ranked by reach for Preakness Stakes in United States
RegionReachAffinity
New York49,8641.56×
Florida30,9770.8×
Texas30,3350.62×
California29,2290.47×
Pennsylvania27,0601.41×
Maryland22,2882.27×
Kentucky20,8372.91×
New Jersey20,0991.38×
Ohio19,2351.09×
Illinois17,1290.9×
Virginia15,4621.11×
Massachusetts13,9411.24×
North Carolina13,4490.78×
Michigan12,9430.87×
Indiana11,4921.1×
Georgia11,1590.63×
Tennessee10,0310.88×
Arizona8,3010.71×
Connecticut8,2491.44×
South Carolina7,6560.89×
Minnesota7,5520.92×
Missouri7,4590.81×
Colorado7,4440.83×
Wisconsin6,7290.78×
Washington6,1690.54×
Louisiana6,0090.82×
Alabama5,7250.72×
Iowa4,7201×
Oklahoma4,6970.74×
Arkansas4,6270.98×
Nevada4,2800.77×
Kansas3,4560.77×
Oregon3,4480.53×
Nebraska3,4421.2×
Mississippi2,6240.56×
Washington, District of Columbia2,6171.52×
Utah2,5770.5×
Delaware2,5721.63×
West Virginia2,4940.94×
New Hampshire2,4881.11×
New Mexico2,4230.85×
Idaho2,3030.8×
Rhode Island2,0631.13×
Maine1,9830.97×
Montana1,8271.15×
South Dakota1,2960.98×
North Dakota1,2621.08×
Vermont1,1561.15×
Hawaii1,1000.45×
Wyoming9031.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Preakness Stakes audience
BrandAffinityCategory
Kentucky Derby16.19×Sports
Magnus Carlsen20.82×Sports
Livemusic4.02×Music & Radio
Soldier Field31.2×Sports
Keeneland33.14×Sports
Fox News Channel1.91×Movies & TV
Planet Fitness2.23×Sports
PSV Eindhoven20×Sports
Hobby Lobby2.13×Home & Garden
Mongolia5.19×Travel & Leisure
Tractor Supply Company3.47×Shopping
Gambling2.21×Games
Ponytail5.63×Fashion & Accessoires
Diaper bag3.24×Kids & Family
Discount Tire2.98×Shopping
New York Lottery5.75×Games
Wrigley Field16.01×Sports
Best Buy1.89×Shopping
Aldi1.86×Shopping
Auction2.45×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Preakness Stakes audience
TraitClusterScore
PatriotismCONSERVATISM2.69
Need for SecurityCONSERVATISM1.62
IndividualismJOY1.53
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.43
Community OrientationOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Preakness Stakes
CountryShare
United States87.2%
United Kingdom2.5%
Brazil2.3%

See Preakness Stakes audiences in other countries

More Equestrian audiences in United States

Frequently asked questions

How many fans does Preakness Stakes have in United States?

Preakness Stakes has an estimated audience of 571,297 people in United States, concentrated in New York and Florida.

What is the gender split and age of Preakness Stakes fans?

48.9% of Preakness Stakes fans are female, 51.1% are male, with an average age of 46.6 years.

Which brands do Preakness Stakes fans like most?

Preakness Stakes fans show strongest brand affinity for Kentucky Derby (16.19×), Magnus Carlsen (20.82×), and Livemusic (4.02×) over the country average.

Where do Preakness Stakes fans live in United States?

Preakness Stakes fans in United States are most concentrated in New York (reach 49,864), Florida (reach 30,977), and Texas (reach 30,335). These three regions account for the largest share of the active audience.

What other brands do Preakness Stakes fans also like?

Beyond Preakness Stakes itself, the audience over-indexes on Magnus Carlsen (20.82×), Livemusic (4.02×), Soldier Field (31.2×), and Keeneland (33.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Preakness Stakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.