Grand National Audience in United States

Grand National logo

Grand National has an estimated audience of 1,154,741 people in United States. 11.2% are female, 88.8% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Academy Award for Best Documentary Feature, Bully (2011 film), Israel, Dental hygienist, Penn & Teller.

The average Grand National fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Academy Award for Best Documentary Feature, Bully (2011 film), Israel, with strongest over-indexing on Academy Award for Best Documentary Feature (95.83× the country average). Demographically, the Grand National audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Equestrian

Demographics of Grand National fans

Demographic split for Grand National audience in United States
MetricValue
Female11.2%
Male88.8%
Average age44.8
Estimated audience size1,154,741

Audience persona

The typical Grand National fan in United States is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Academy Award for Best Documentary Feature.

Top regions in United States

Top regions ranked by reach for Grand National in United States
RegionReachAffinity
California197,1941.55×
Texas113,4791.14×
Florida87,8441.12×
New York55,1120.85×
Illinois52,3341.36×
Michigan47,0491.56×
Georgia44,7641.26×
Ohio37,0471.04×
Pennsylvania36,3680.94×
North Carolina35,2151.01×
Alabama27,3301.69×
Indiana25,1131.19×
Tennessee24,7441.07×
New Jersey24,1870.82×
Virginia23,3750.83×
Missouri22,5761.21×
Washington22,3810.97×
Arizona22,3070.95×
Massachusetts21,3770.94×
Colorado19,4171.07×
Louisiana18,3881.23×
Maryland17,5130.88×
South Carolina16,8690.97×
Kentucky16,6521.15×
Wisconsin16,3860.94×
Oklahoma16,0831.25×
Nevada15,0281.35×
Minnesota14,8210.9×
Oregon12,3530.93×
Mississippi11,3771.2×
Connecticut10,6760.92×
Iowa10,1901.07×
Arkansas9,8501.04×
Utah9,5610.92×
Kansas9,5571.05×
New Mexico6,2931.09×
Nebraska6,1651.06×
Idaho4,7410.82×
West Virginia4,0190.75×
Hawaii3,8270.77×
New Hampshire3,7050.81×
Washington, District of Columbia3,2140.93×
Maine2,9750.72×
Rhode Island2,7550.75×
Delaware2,5800.81×
Montana2,4580.77×
South Dakota1,9480.73×
North Dakota1,9300.81×
Alaska1,2310.5×
Vermont1,2150.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand National audience
BrandAffinityCategory
Academy Award for Best Documentary Feature95.83×Movies & TV
Bully (2011 film)17.17×Movies & TV
Israel5.06×Travel & Leisure
Dental hygienist10.83×Health
Penn & Teller13.09×Movies & TV
Diane Sawyer13.07×Movies & TV
Hebe9.2×Home & Garden
Nationality2.94×Politics & Society
Iyanla Vanzant18.75×Business & Career
Keith Stanfield8.32×Movies & TV
Mackenzie Foy9.51×Fashion & Accessoires
Academy Award for Best Original Score20×Movies & TV
Hipster10.93×Politics & Society
Yoga Journal20×Sports
Israeli cuisine9.9×Food & Beverages
Wok6.92×Food & Beverages
Hog Hunting3.6×Sports
Urban Outfitters1.91×Shopping
TVNotas9.85×News
Grinch3.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand National audience
TraitClusterScore
Need for SecurityCONSERVATISM1.62
Risk AppetiteTHRILL1.59
PatriotismCONSERVATISM1.45
Family OrientationCONSERVATISM1.27
TravellingTHRILL1.21
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Grand National
CountryShare
United Kingdom41.8%
United States38.9%
Ireland4.2%

See Grand National audiences in other countries

More Equestrian audiences in United States

Frequently asked questions

How many fans does Grand National have in United States?

Grand National has an estimated audience of 1,154,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand National fans?

11.2% of Grand National fans are female, 88.8% are male, with an average age of 44.8 years.

Which brands do Grand National fans like most?

Grand National fans show strongest brand affinity for Academy Award for Best Documentary Feature (95.83×), Bully (2011 film) (17.17×), and Israel (5.06×) over the country average.

Where do Grand National fans live in United States?

Grand National fans in United States are most concentrated in California (reach 197,194), Texas (reach 113,479), and Florida (reach 87,844). These three regions account for the largest share of the active audience.

What other brands do Grand National fans also like?

Beyond Grand National itself, the audience over-indexes on Bully (2011 film) (17.17×), Israel (5.06×), Dental hygienist (10.83×), and Penn & Teller (13.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand National. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.