Rascasse Audience Intelligence

Grand National Audience in United States

A data profile of the people who buy, follow and care about Grand National in United States — modelled from more than twelve digital signal sources. Grand National has an estimated audience of 1,152,669 people in United States.

#5among Equestrian in United States#251among Event in United States#1989in Sports

The average Grand National fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Opel Insignia, CarGurus, AutoZone, with strongest over-indexing on Opel Insignia (152.59× the country average).

Demographically, the Grand National audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand National fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Opel Insignia.

Category: Sports · Type: Event · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand National profile in United States.

Audience size
1.2M
in United States
Gender
11.2%♀
88.8% male
Age
44.8
average years
Country rank
#21477
Event in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand National fans

11.2% are female, 88.8% are male, average age 44.8.

Fig. 02

Gender split

11.2%
Female
88.8%
Male
Demographic split for Grand National audience in United States
MetricValue
Female11.2%
Male88.8%
Average age44.8
Estimated audience size1,152,669
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Grand National audience in United States
Age bracketShare%
16-198%
20-2917%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Grand National audience comes from United States.

Worldwide audience distribution share by country for Grand National
CountryShare
United Kingdom41.9%
United States38.8%
Ireland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand National audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand National fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K2.15×
02Michigan~40K1.48×
03California~200K1.40×
04Illinois~50K1.28×
05Oklahoma~20K1.24×
06Mississippi~10K1.24×
07Nevada~10K1.23×
08Georgia~40K1.22×
09Louisiana~20K1.20×
10Missouri~20K1.17×
11Kentucky~20K1.17×
12Indiana~20K1.15×
13New Mexico~6K1.11×
14Texas~100K1.07×
15Tennessee~20K1.07×
16Nebraska~6K1.07×
17Florida~80K1.06×
18Arizona~20K1.06×
19Arkansas~10K1.05×
20Iowa~10K1.04×
21Kansas~9K1.03×
22Ohio~40K1.02×
23Colorado~20K1.02×
24North Carolina~30K0.98×
25South Carolina~20K0.98×
26Wisconsin~20K0.95×
27North Dakota~2K0.94×
28Washington~20K0.92×
29Massachusetts~20K0.91×
30Minnesota~20K0.91×
31Connecticut~10K0.91×
32Utah~9K0.91×
33New Hampshire~4K0.91×
34Washington, District of Columbia~3K0.91×
35Pennsylvania~40K0.90×
36Delaware~3K0.90×
37Oregon~10K0.89×
38Alaska~2K0.89×
39Rhode Island~3K0.88×
40Montana~3K0.88×
41South Dakota~2K0.88×
42West Virginia~5K0.87×
43Hawaii~4K0.87×
44Maryland~20K0.86×
45Idaho~5K0.86×
46Vermont~2K0.86×
47Maine~3K0.84×
48New York~50K0.82×
49Virginia~20K0.80×
50New Jersey~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Grand National, United States
0.79×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand National audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand National audience
#·InterestCategoryAffinity×
01Opel InsigniaCars & Mobility152.59×
02Robert LewandowskiSports20.00×
03Germany national football teamSports15.99×
04Allison JanneyMovies & TV15.22×
05Borussia DortmundSports13.81×
06FIFA Club World CupSports13.44×
07National Auto Sport AssociationSports12.05×
08Chevrolet CamaroCars & Mobility8.57×
09CarGurusCars & Mobility4.98×
10Kyle BuschSports4.65×
11Renewable energyBusiness & Career4.47×
12Weather forecastingHome & Garden4.10×
13Sustainable energyHome & Garden4.05×
14FedExBusiness & Career3.79×
15Muscle carCars & Mobility3.69×
16O'Reilly Auto PartsCars & Mobility3.66×
17Advance Auto PartsCars & Mobility3.63×
18Solar energyHome & Garden3.58×
19AutoZoneCars & Mobility3.14×
20Mortgage loansBusiness & Career2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand National audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand National audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Convenience OrientationPREMIUM1.77×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand National audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.53×
Design AffinityPREMIUM0.60×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand National have in United States?

Grand National has an estimated audience of 1,152,669 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand National fans?

11.2% of Grand National fans are female, 88.8% are male, with an average age of 44.8 years.

03

Which brands do Grand National fans like most?

Grand National fans show strongest brand affinity for Opel Insignia (152.59×), CarGurus (4.98×), and AutoZone (3.14×) over the country average.

04

Where do Grand National fans live in United States?

Grand National fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grand National fans also like?

Beyond Grand National itself, the audience over-indexes on CarGurus (4.98×), AutoZone (3.14×), Renewable energy (4.47×), and FedEx (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in United States

See Grand National audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand National. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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