Rascasse Audience Intelligence

Breeders' Cup Audience in United States

A data profile of the people who buy, follow and care about Breeders' Cup in United States — modelled from more than twelve digital signal sources. Breeders' Cup has an estimated audience of 465,671 people in United States.

#11among Equestrian in United States#465among Event in United States#3739in Sports

The average Breeders' Cup fan in United States is 48.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Kentucky.

Top brand affinities include Kentucky Derby, Keeneland, FedEx, with strongest over-indexing on Kentucky Derby (40.85× the country average).

Demographically, the Breeders' Cup audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breeders' Cup fan in United States is balanced, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Kentucky Derby.

Category: Sports · Type: Event · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breeders' Cup profile in United States.

Audience size
466K
in United States
Gender
45.7%♀
54.3% male
Age
48.7
average years
Country rank
#38198
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breeders' Cup fans

45.7% are female, 54.3% are male, average age 48.7.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Breeders' Cup audience in United States
MetricValue
Female45.7%
Male54.3%
Average age48.7
Estimated audience size465,671
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Breeders' Cup audience in United States
Age bracketShare%
16-196%
20-2910%
30-3914%
40-4922%
50+48%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Breeders' Cup audience comes from United States.

Worldwide audience distribution share by country for Breeders' Cup
CountryShare
United States65.7%
United Kingdom10.0%
France3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breeders' Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Breeders' Cup fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~40K6.14×
02California~90K1.75×
03New York~40K1.52×
04Connecticut~6K1.29×
05Nevada~6K1.26×
06New Jersey~10K1.22×
07Massachusetts~10K1.22×
08Indiana~9K1.11×
09Nebraska~3K1.08×
10Delaware~1K1.08×
11Pennsylvania~20K1.05×
12Ohio~20K1.05×
13Illinois~20K1.03×
14New Hampshire~2K1.02×
15Rhode Island~1K1.01×
16Arkansas~4K0.99×
17South Dakota~1K0.98×
18Vermont<1K0.98×
19Arizona~9K0.97×
20Montana~1K0.97×
21North Dakota<1K0.96×
22Florida~30K0.94×
23West Virginia~2K0.94×
24Alaska<1K0.94×
25New Mexico~2K0.93×
26Maine~2K0.93×
27Washington, District of Columbia~1K0.92×
28Tennessee~9K0.91×
29Oklahoma~5K0.91×
30Maryland~7K0.90×
31Louisiana~5K0.90×
32Idaho~2K0.89×
33Hawaii~2K0.88×
34Iowa~3K0.87×
35Missouri~6K0.86×
36Wisconsin~6K0.85×
37Kansas~3K0.85×
38Minnesota~6K0.84×
39Mississippi~3K0.84×
40South Carolina~6K0.83×
41Alabama~5K0.81×
42Oregon~4K0.79×
43Washington~7K0.78×
44Colorado~6K0.78×
45Virginia~9K0.77×
46Utah~3K0.77×
47Michigan~9K0.74×
48North Carolina~10K0.73×
49Georgia~10K0.68×
50Texas~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Breeders' Cup, United States
0.67×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breeders' Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breeders' Cup audience
#·InterestCategoryAffinity×
01KeenelandSports61.63×
02Kentucky DerbySports40.85×
03Onet.plNews20.00×
04White CollarMovies & TV20.00×
05MongoliaTravel & Leisure7.82×
06Sustainable energyHome & Garden5.36×
07Weather forecastingHome & Garden5.13×
08LotteryGames5.01×
09FedExBusiness & Career4.96×
10Renewable energyBusiness & Career4.90×
11First class travelTravel & Leisure4.14×
12QVCMovies & TV3.60×
13Masters TournamentSports3.47×
14Solar energyHome & Garden3.24×
15Mortgage loansBusiness & Career3.19×
16Vehicle insuranceCars & Mobility2.70×
17Discount storesShopping2.47×
18PinterestInternet & Social Media1.99×
19AirbnbTravel & Leisure1.96×
20FurnitureHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breeders' Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breeders' Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
SustainabilityBALANCE1.76×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breeders' Cup audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breeders' Cup have in United States?

Breeders' Cup has an estimated audience of 465,671 people in United States, concentrated in California and New York.

02

What is the gender split and age of Breeders' Cup fans?

45.7% of Breeders' Cup fans are female, 54.3% are male, with an average age of 48.7 years.

03

Which brands do Breeders' Cup fans like most?

Breeders' Cup fans show strongest brand affinity for Kentucky Derby (40.85×), Keeneland (61.63×), and FedEx (4.96×) over the country average.

04

Where do Breeders' Cup fans live in United States?

Breeders' Cup fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Kentucky (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Breeders' Cup fans also like?

Beyond Breeders' Cup itself, the audience over-indexes on Keeneland (61.63×), FedEx (4.96×), Mongolia (7.82×), and Renewable energy (4.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in United States

See Breeders' Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breeders' Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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