Breeders' Cup Audience in United States
Breeders' Cup has an estimated audience of 465,933 people in United States. 45.7% are female, 54.3% are male, average age 48.7. Top brand affinities: Israel, Hibachi, Governor of Michigan, Wok, Google Home.
Top brand affinities include Israel, Hibachi, Governor of Michigan, with strongest over-indexing on Israel (3.79× the country average). Demographically, the Breeders' Cup audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Sports · Type: Event · Subtype: Equestrian
Demographics of Breeders' Cup fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 48.7 |
| Estimated audience size | 465,933 |
Audience persona
The typical Breeders' Cup fan in United States is balanced, around 48.7 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.79× | Travel & Leisure |
| Hibachi | 12.63× | Food & Beverages |
| Governor of Michigan | 10.97× | Politics & Society |
| Wok | 9.14× | Food & Beverages |
| Google Home | 8.19× | Technology & Electronics |
| Minnesota | 1.91× | Travel & Leisure |
| headspace | 9.8× | Health |
| Jeep Wagoneer | 5.98× | Cars & Mobility |
| Goop | 5.59× | Internet & Social Media |
| Unique Gifts | 2.46× | Shopping |
| Cherish (group) | 11.22× | Music & Radio |
| Urban Outfitters | 1.88× | Shopping |
| Voter registration | 4.29× | Politics & Society |
| El Paso County, Colorado | 11.45× | Travel & Leisure |
| TV Fanatic | 9.25× | Movies & TV |
| Kikar HaShabbat | 13.98× | News |
| Nebraska Cornhuskers football | 3.04× | Sports |
| Grace Slick | 7.33× | Music & Radio |
| Cryptic crossword | 11.52× | Technology & Electronics |
| Tech News | 6.92× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.01 |
| Patriotism | CONSERVATISM | 1.86 |
| Community Orientation | OPEN | 1.34 |
| Need for Security | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.25 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| United Kingdom | 10.0% |
| France | 3.5% |
See Breeders' Cup audiences in other countries
More Equestrian audiences in United States
- Grand National (1,154,742)
- Belmont Stakes (647,860)
- Preakness Stakes (571,298)
- Horse Racing Nation (382,235)
- Zara Phillips (339,347)
How to read this data
Audience size is the estimated number of people in United States who actively search for Breeders' Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.