Breeders' Cup Audience in United States
Breeders' Cup has an estimated audience of 465,933 people in United States. 45.7% are female, 54.3% are male, average age 48.7. Top brand affinities: Pocoyo, Capital One, Google Maps, Aaron Rodgers, CarGurus.
Top brand affinities include Pocoyo, Capital One, Google Maps, with strongest over-indexing on Pocoyo (197.8× the country average). Demographically, the Breeders' Cup audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Sports · Type: Event · Subtype: Equestrian
Demographics of Breeders' Cup fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 48.7 |
| Estimated audience size | 465,933 |
Audience persona
The typical Breeders' Cup fan in United States is balanced, around 48.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pocoyo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pocoyo | 197.8× | Literature |
| Capital One | 13.28× | Business & Career |
| Google Maps | 9.71× | Internet & Social Media |
| Aaron Rodgers | 14.79× | Sports |
| CarGurus | 13.11× | Cars & Mobility |
| Autism Awareness | 18.89× | Health |
| Google News | 11.77× | News |
| AccuWeather | 12.68× | Home & Garden |
| Diane Keaton | 11.52× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Indeed.com | 7.02× | Business & Career |
| Clint Eastwood | 15.3× | Movies & TV |
| Circle K | 11.08× | Shopping |
| Bruce Willis | 10.7× | Movies & TV |
| Enterprise Rent-A-Car | 8.96× | Cars & Mobility |
| John Wayne | 22.4× | Movies & TV |
| Microblogging | 12.58× | Technology & Electronics |
| MSN | 5.49× | News |
| Singer-songwriter | 5.48× | Music & Radio |
| Staples (Canada) | 6.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.01 |
| Patriotism | CONSERVATISM | 1.86 |
| Community Orientation | OPEN | 1.34 |
| Need for Security | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.25 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| United Kingdom | 10.0% |
| France | 3.5% |
See Breeders' Cup audiences in other countries
More Equestrian audiences in United States
- Grand National (1,154,742)
- Belmont Stakes (647,860)
- Preakness Stakes (571,298)
- Horse Racing Nation (382,235)
- Zara Phillips (339,347)
How to read this data
Audience size is the estimated number of people in United States who actively search for Breeders' Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.