Churchill Downs Audience in United States

Churchill Downs logo

Churchill Downs has an estimated audience of 1,131,479 people in United States. 55.7% are female, 44.3% are male, average age 46.1. Top regions: Kentucky, Indiana, Florida. Top brand affinities: Israel, JFK (film), Alaska, Urban Outfitters, Whataburger.

The average Churchill Downs fan in United States is 46.1 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include Israel, JFK (film), Alaska, with strongest over-indexing on Israel (2.68× the country average). Demographically, the Churchill Downs audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Churchill Downs fans

Demographic split for Churchill Downs audience in United States
MetricValue
Female55.7%
Male44.3%
Average age46.1
Estimated audience size1,131,479

Audience persona

The typical Churchill Downs fan in United States is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Churchill Downs in United States
RegionReachAffinity
Kentucky301,55921.26×
Indiana63,8153.09×
Florida41,8370.55×
Ohio41,7291.2×
California39,8130.32×
Illinois36,2490.96×
Texas35,5150.37×
New York33,6800.53×
Tennessee26,4751.17×
Pennsylvania22,5920.59×
Michigan20,2000.68×
Georgia19,3940.56×
North Carolina18,9530.56×
Missouri17,3160.95×
Virginia15,6760.57×
New Jersey14,3500.5×
Wisconsin13,8740.82×
Massachusetts11,4370.51×
Alabama10,6450.67×
Louisiana10,1300.69×
South Carolina9,8940.58×
Colorado9,0960.51×
Minnesota8,9690.55×
Arizona8,8650.38×
Maryland8,5400.44×
Washington7,1400.31×
Arkansas6,8400.73×
Iowa6,6120.71×
Oklahoma6,5630.52×
Connecticut6,2670.55×
Nevada5,6800.52×
Kansas5,1160.57×
Mississippi4,8620.52×
Nebraska4,4090.78×
Oregon4,0770.31×
West Virginia3,7380.71×
Utah2,8920.29×
New Hampshire2,3010.52×
Idaho1,9760.35×
Washington, District of Columbia1,8660.55×
Maine1,7380.43×
Rhode Island1,7170.48×
New Mexico1,5780.28×
Delaware1,5640.5×
South Dakota1,2070.46×
Montana1,1990.38×
North Dakota1,0140.44×
Hawaii8670.18×
Vermont7190.36×
Wyoming6320.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Churchill Downs audience
BrandAffinityCategory
Israel2.68×Travel & Leisure
JFK (film)11.9×Movies & TV
Alaska1.69×Travel & Leisure
Urban Outfitters1.79×Shopping
Whataburger1.64×Food & Beverages
Unique Gifts2.12×Shopping
Jeep Wagoneer5.05×Cars & Mobility
Pillow1.77×Home & Garden
Tech News7.07×Technology & Electronics
Johnson C. Smith University20×Business & Career
Birthday Gifts1.77×Kids & Family
Urban horticulture1.96×Home & Garden
Mount Hermon14×Travel & Leisure
Sinaloa1.96×Travel & Leisure
Noodle (Gorillaz)1.89×Music & Radio
Voter registration2.38×Politics & Society
Historic site1.98×Arts & Culture
Nebraska Cornhuskers football1.66×Sports
Definitive Technology19.41×Technology & Electronics
MK1.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Churchill Downs audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Family OrientationCONSERVATISM1.5
Community OrientationOPEN1.42
Price SensitivityPREMIUM1.33
IndulgenceJOY1.28
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Churchill Downs
CountryShare
United States92.2%
United Kingdom1.5%
Canada1.5%

See Churchill Downs audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Churchill Downs have in United States?

Churchill Downs has an estimated audience of 1,131,479 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Churchill Downs fans?

55.7% of Churchill Downs fans are female, 44.3% are male, with an average age of 46.1 years.

Which brands do Churchill Downs fans like most?

Churchill Downs fans show strongest brand affinity for Israel (2.68×), JFK (film) (11.9×), and Alaska (1.69×) over the country average.

Where do Churchill Downs fans live in United States?

Churchill Downs fans in United States are most concentrated in Kentucky (reach 301,559), Indiana (reach 63,815), and Florida (reach 41,837). These three regions account for the largest share of the active audience.

What other brands do Churchill Downs fans also like?

Beyond Churchill Downs itself, the audience over-indexes on JFK (film) (11.9×), Alaska (1.69×), Urban Outfitters (1.79×), and Whataburger (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Churchill Downs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.