Rascasse Audience Intelligence

Santa Anita Park Audience in United States

A data profile of the people who buy, follow and care about Santa Anita Park in United States — modelled from more than twelve digital signal sources. Santa Anita Park has an estimated audience of 425,830 people in United States.

#26among Racecourse in United States#4389among POI in United States#3973in Sports

The average Santa Anita Park fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wawa Inc., Caitriona Balfe, Florida Panthers, with strongest over-indexing on Wawa Inc. (7.68× the country average).

Demographically, the Santa Anita Park audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Anita Park fan in United States is balanced, around 46.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wawa Inc..

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Anita Park profile in United States.

Audience size
426K
in United States
Gender
49.3%♀
50.7% male
Age
46.2
average years
Country rank
#40176
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Anita Park fans

49.3% are female, 50.7% are male, average age 46.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Santa Anita Park audience in United States
MetricValue
Female49.3%
Male50.7%
Average age46.2
Estimated audience size425,830
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Santa Anita Park audience in United States
Age bracketShare%
16-196%
20-2914%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Santa Anita Park audience comes from United States.

Worldwide audience distribution share by country for Santa Anita Park
CountryShare
United States66.3%
Mexico9.7%
Colombia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Anita Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Anita Park fans by region: top regions in United States
#RegionReachAffinity×
01California~300K21.36×
02Nevada~10K3.36×
03Kentucky~7K1.27×
04Idaho~2K1.15×
05Hawaii~2K1.06×
06Washington~9K1.03×
07Arizona~9K1.01×
08Oregon~5K1.01×
09New Mexico~2K0.93×
10Nebraska~2K0.87×
11Alaska<1K0.83×
12Utah~3K0.82×
13Arkansas~3K0.82×
14Vermont<1K0.82×
15Montana<1K0.81×
16North Dakota<1K0.81×
17South Dakota<1K0.79×
18Delaware<1K0.76×
19Colorado~5K0.74×
20Rhode Island~1K0.74×
21West Virginia~1K0.72×
22New Hampshire~1K0.71×
23Maine~1K0.71×
24Washington, District of Columbia<1K0.69×
25Mississippi~2K0.66×
26Illinois~9K0.65×
27Louisiana~4K0.65×
28Oklahoma~3K0.65×
29Kansas~2K0.65×
30New York~20K0.63×
31New Jersey~7K0.63×
32Connecticut~3K0.62×
33Iowa~2K0.62×
34Massachusetts~5K0.61×
35Maryland~4K0.57×
36Missouri~4K0.56×
37Minnesota~3K0.56×
38Indiana~4K0.55×
39Florida~20K0.54×
40Pennsylvania~8K0.54×
41Wisconsin~3K0.53×
42Alabama~3K0.52×
43Texas~20K0.50×
44Tennessee~4K0.50×
45South Carolina~3K0.50×
46Ohio~6K0.49×
47Virginia~5K0.49×
48North Carolina~6K0.43×
49Michigan~5K0.43×
50Georgia~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Santa Anita Park, United States
0.40×1.00×21.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Anita Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Anita Park audience
#·InterestCategoryAffinity×
01KeenelandSports39.52×
02San Jose EarthquakesSports22.64×
03Caitriona BalfeFashion & Accessoires21.03×
04Florida PanthersSports16.81×
05Los Angeles KingsSports11.27×
06New York IslandersSports10.93×
07Wawa Inc.Shopping7.68×
08VonsShopping7.35×
09Colorado AvalancheSports6.20×
10Garage saleFashion & Accessoires5.44×
11Hollywood SignTravel & Leisure4.61×
12Zac EfronMovies & TV4.51×
13MongoliaTravel & Leisure4.32×
14Panda ExpressFood & Beverages2.47×
15southwest airlinesTravel & Leisure2.34×
16United States Postal ServiceBusiness & Career1.96×
17GamblingGames1.84×
18Nordstrom rackFashion & Accessoires1.83×
19Trader Joe'sShopping1.66×
20ConcertsMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Anita Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Anita Park audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.55×
IndulgenceJOY1.53×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Anita Park audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
CreativityOPEN0.80×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Anita Park have in United States?

Santa Anita Park has an estimated audience of 425,830 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Santa Anita Park fans?

49.3% of Santa Anita Park fans are female, 50.7% are male, with an average age of 46.2 years.

03

Which brands do Santa Anita Park fans like most?

Santa Anita Park fans show strongest brand affinity for Wawa Inc. (7.68×), Caitriona Balfe (21.03×), and Florida Panthers (16.81×) over the country average.

04

Where do Santa Anita Park fans live in United States?

Santa Anita Park fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Anita Park fans also like?

Beyond Santa Anita Park itself, the audience over-indexes on Caitriona Balfe (21.03×), Florida Panthers (16.81×), Keeneland (39.52×), and San Jose Earthquakes (22.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Anita Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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