Santa Anita Park Audience in United States

Santa Anita Park logo

Santa Anita Park has an estimated audience of 425,830 people in United States. 49.3% are female, 50.7% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Wok, Justice, Governor of Michigan, Sailor, headspace.

The average Santa Anita Park fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wok, Justice, Governor of Michigan, with strongest over-indexing on Wok (10.55× the country average). Demographically, the Santa Anita Park audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Santa Anita Park fans

Demographic split for Santa Anita Park audience in United States
MetricValue
Female49.3%
Male50.7%
Average age46.2
Estimated audience size425,830

Audience persona

The typical Santa Anita Park fan in United States is balanced, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Wok.

Top regions in United States

Top regions ranked by reach for Santa Anita Park in United States
RegionReachAffinity
California319,37317.93×
Texas20,7630.57×
Florida16,8310.58×
Nevada16,7974.08×
New York16,2340.68×
Illinois10,2960.73×
Washington9,3331.09×
Pennsylvania8,2440.57×
Kentucky7,8601.47×
New Jersey7,5530.7×
Ohio6,5240.5×
Oregon5,6411.16×
Massachusetts5,2700.63×
Colorado5,2480.78×
North Carolina5,2280.41×
Virginia5,0400.49×
Georgia4,3620.33×
Maryland4,0980.56×
Indiana4,0190.52×
Michigan3,8110.34×
Arizona3,7970.44×
Tennessee3,6070.42×
Missouri3,5230.51×
Utah3,3160.87×
Louisiana3,2000.58×
Wisconsin3,0940.48×
Minnesota3,0760.5×
Arkansas2,9470.84×
Oklahoma2,9200.62×
Idaho2,4961.17×
Connecticut2,4800.58×
New Mexico1,9830.93×
South Carolina1,9520.3×
Hawaii1,9421.06×
Nebraska1,7910.84×
Iowa1,7740.51×
Kansas1,6530.49×
Alabama1,0410.17×
Mississippi9320.27×
New Hampshire8110.48×
West Virginia7700.39×
Montana7630.65×
Delaware6890.59×
Rhode Island6550.48×
Washington, District of Columbia6260.49×
Maine5840.38×
South Dakota3380.34×
Wyoming3330.53×
North Dakota3290.38×
Vermont2520.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Anita Park audience
BrandAffinityCategory
Wok10.55×Food & Beverages
Justice4.61×Politics & Society
Governor of Michigan10.83×Politics & Society
Sailor6.69×Travel & Leisure
headspace12.23×Health
Israel2.6×Travel & Leisure
Hibachi9.66×Food & Beverages
Google Home7.94×Technology & Electronics
Goop6.49×Internet & Social Media
Cam Ward4.45×Sports
Kendra Scott3.28×Fashion & Accessoires
Cherish (group)11.52×Music & Radio
Hipster9.89×Politics & Society
Vocal harmony4.61×Music & Radio
Nebraska Cornhuskers football3.64×Sports
San Pellegrino6.97×Food & Beverages
TV Fanatic10.02×Movies & TV
Grace Slick8.17×Music & Radio
Takers8.54×Movies & TV
Cryptic crossword14.03×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Anita Park audience
TraitClusterScore
IndulgenceJOY1.61
Urban LifestyleOPEN1.45
TravellingTHRILL1.39
Price SensitivityPREMIUM1.34
Luxury OrientationPREMIUM1.32
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Santa Anita Park
CountryShare
United States66.3%
Mexico9.7%
Colombia6.7%

See Santa Anita Park audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Santa Anita Park have in United States?

Santa Anita Park has an estimated audience of 425,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Anita Park fans?

49.3% of Santa Anita Park fans are female, 50.7% are male, with an average age of 46.2 years.

Which brands do Santa Anita Park fans like most?

Santa Anita Park fans show strongest brand affinity for Wok (10.55×), Justice (4.61×), and Governor of Michigan (10.83×) over the country average.

Where do Santa Anita Park fans live in United States?

Santa Anita Park fans in United States are most concentrated in California (reach 319,373), Texas (reach 20,763), and Florida (reach 16,831). These three regions account for the largest share of the active audience.

What other brands do Santa Anita Park fans also like?

Beyond Santa Anita Park itself, the audience over-indexes on Justice (4.61×), Governor of Michigan (10.83×), Sailor (6.69×), and headspace (12.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Anita Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.