Rascasse Audience Intelligence

Saratoga Race Course Audience in United States

A data profile of the people who buy, follow and care about Saratoga Race Course in United States — modelled from more than twelve digital signal sources. Saratoga Race Course has an estimated audience of 482,977 people in United States.

#594among Team in United States#3642in Sports

The average Saratoga Race Course fan in United States is 46.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, New Jersey.

Top brand affinities include Keeneland, Max Verstappen, Kentucky Derby, with strongest over-indexing on Keeneland (98.15× the country average).

Demographically, the Saratoga Race Course audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saratoga Race Course fan in United States is balanced, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Keeneland.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saratoga Race Course profile in United States.

Audience size
483K
in United States
Gender
47.6%♀
52.4% male
Age
46.0
average years
Country rank
#37421
Team in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saratoga Race Course fans

47.6% are female, 52.4% are male, average age 46.0.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Saratoga Race Course audience in United States
MetricValue
Female47.6%
Male52.4%
Average age46.0
Estimated audience size482,977
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Saratoga Race Course audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4922%
50+39%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Saratoga Race Course audience comes from United States.

Worldwide audience distribution share by country for Saratoga Race Course
CountryShare
United States86.4%
United Kingdom4.0%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saratoga Race Course audience in United States is strongest.

Fig. 05

Top regions by affinity

Saratoga Race Course fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K6.66×
02Vermont~4K4.39×
03Connecticut~10K2.66×
04Kentucky~20K2.62×
05Massachusetts~20K2.37×
06New Jersey~30K2.09×
07Delaware~3K2.03×
08New Hampshire~4K1.83×
09Pennsylvania~30K1.74×
10Rhode Island~3K1.70×
11Kansas~4K1.13×
12Maine~2K1.08×
13Alaska<1K0.86×
14North Dakota<1K0.83×
15Nebraska~2K0.81×
16Washington, District of Columbia~1K0.81×
17South Dakota<1K0.81×
18Montana~1K0.80×
19Maryland~6K0.77×
20South Carolina~6K0.76×
21Utah~3K0.76×
22Arkansas~3K0.76×
23West Virginia~2K0.75×
24Louisiana~5K0.74×
25Nevada~3K0.73×
26Hawaii~2K0.73×
27Ohio~10K0.72×
28New Mexico~2K0.71×
29Idaho~2K0.71×
30Indiana~6K0.70×
31Florida~20K0.68×
32Mississippi~3K0.68×
33Virginia~8K0.66×
34Oklahoma~4K0.65×
35Iowa~3K0.65×
36North Carolina~9K0.59×
37Missouri~5K0.58×
38Alabama~4K0.57×
39Wisconsin~4K0.56×
40Illinois~9K0.55×
41Michigan~7K0.55×
42Minnesota~4K0.55×
43Arizona~5K0.54×
44Tennessee~5K0.54×
45Colorado~4K0.54×
46Oregon~3K0.54×
47Georgia~7K0.47×
48Washington~4K0.44×
49California~20K0.39×
50Texas~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Saratoga Race Course, United States
0.38×1.00×6.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saratoga Race Course audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saratoga Race Course audience
#·InterestCategoryAffinity×
01KeenelandSports98.15×
02Onet.plNews29.34×
03Max VerstappenSports19.75×
04Kentucky DerbySports19.75×
05Group buyingShopping16.30×
06DailymotionMovies & TV9.38×
077-ElevenShopping4.42×
08FedExBusiness & Career3.96×
09Local newsNews2.89×
10Breaking newsMovies & TV2.84×
11InsuranceBusiness & Career2.73×
12WineFood & Beverages2.38×
13CNNMovies & TV2.26×
14Alcoholic beveragesFood & Beverages2.22×
15Donald TrumpPolitics & Society2.17×
16MedicineBusiness & Career2.17×
17WalmartShopping2.11×
18XInternet & Social Media2.10×
19Home improvementHome & Garden2.06×
20CookingFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saratoga Race Course audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saratoga Race Course audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.97×
PatriotismCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saratoga Race Course audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Early Adopter MentalityPOWER0.75×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saratoga Race Course have in United States?

Saratoga Race Course has an estimated audience of 482,977 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Saratoga Race Course fans?

47.6% of Saratoga Race Course fans are female, 52.4% are male, with an average age of 46.0 years.

03

Which brands do Saratoga Race Course fans like most?

Saratoga Race Course fans show strongest brand affinity for Keeneland (98.15×), Max Verstappen (19.75×), and Kentucky Derby (19.75×) over the country average.

04

Where do Saratoga Race Course fans live in United States?

Saratoga Race Course fans in United States are most concentrated in New York (reach ~200K), Pennsylvania (reach ~30K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Saratoga Race Course fans also like?

Beyond Saratoga Race Course itself, the audience over-indexes on Max Verstappen (19.75×), Kentucky Derby (19.75×), Onet.pl (29.34×), and Group buying (16.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saratoga Race Course. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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