Saratoga Race Course Audience in United States

Saratoga Race Course logo

Saratoga Race Course has an estimated audience of 485,949 people in United States. 47.6% are female, 52.4% are male, average age 46.0. Top regions: New York, Pennsylvania, New Jersey. Top brand affinities: Historic site, Tech News, Minnesota, Goop, Nebraska.

The average Saratoga Race Course fan in United States is 46.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, New Jersey. Top brand affinities include Historic site, Tech News, Minnesota, with strongest over-indexing on Historic site (10.05× the country average). Demographically, the Saratoga Race Course audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Saratoga Race Course fans

Demographic split for Saratoga Race Course audience in United States
MetricValue
Female47.6%
Male52.4%
Average age46.0
Estimated audience size485,949

Audience persona

The typical Saratoga Race Course fan in United States is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Saratoga Race Course in United States
RegionReachAffinity
New York152,7955.63×
Pennsylvania35,2562.15×
New Jersey29,9232.42×
Massachusetts24,6102.57×
Florida23,6150.72×
California19,8860.37×
Kentucky19,5753.21×
Texas16,6600.4×
Connecticut13,9722.87×
Ohio10,6270.71×
Illinois9,6360.6×
North Carolina9,0910.62×
Virginia7,9890.67×
Michigan7,1090.56×
Maryland6,5000.78×
Indiana6,1170.69×
Georgia5,9070.39×
South Carolina5,1240.7×
Louisiana4,7540.76×
Arizona4,5480.46×
Missouri4,0760.52×
Tennessee3,8640.4×
Nevada3,6670.78×
Vermont3,6534.28×
Colorado3,4870.46×
Delaware3,4672.59×
Wisconsin3,4280.47×
New Hampshire3,2641.7×
Arkansas3,0450.76×
Washington2,9800.31×
Alabama2,9500.43×
Rhode Island2,7911.8×
Minnesota2,6770.38×
Oklahoma2,3230.43×
Iowa2,0100.5×
Kansas1,9340.5×
Nebraska1,8720.77×
Oregon1,7430.31×
Maine1,5070.87×
Mississippi1,4050.35×
Utah1,3990.32×
New Mexico1,3630.56×
West Virginia1,0470.46×
Washington, District of Columbia9170.63×
Idaho8100.33×
Montana6650.49×
Hawaii6240.3×
South Dakota5100.45×
North Dakota4900.49×
Alaska4520.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saratoga Race Course audience
BrandAffinityCategory
Historic site10.05×Arts & Culture
Tech News19.75×Technology & Electronics
Minnesota2.96×Travel & Leisure
Goop6.92×Internet & Social Media
Nebraska3.47×Travel & Leisure
Governor of Michigan8.6×Politics & Society
Hibachi9.03×Food & Beverages
Vocal harmony5.19×Music & Radio
Sinaloa4.17×Travel & Leisure
Fairy godmother8.25×Literature
Mathcore8.3×Music & Radio
Justice2.79×Politics & Society
Pro-Ject3.97×Music & Radio
TV Fanatic9.98×Movies & TV
Harlow10.57×Travel & Leisure
Grinch3.61×Movies & TV
headspace8.21×Health
Wok5.72×Food & Beverages
La Jolla8.03×Travel & Leisure
Hipster8.07×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saratoga Race Course audience
TraitClusterScore
Community OrientationOPEN1.3
PatriotismCONSERVATISM1.18
Career OrientationPOWER1.15
IndulgenceJOY1.12
Need for SecurityCONSERVATISM1.06
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Saratoga Race Course
CountryShare
United States86.6%
United Kingdom4.0%
Canada3.5%

See Saratoga Race Course audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Saratoga Race Course have in United States?

Saratoga Race Course has an estimated audience of 485,949 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Saratoga Race Course fans?

47.6% of Saratoga Race Course fans are female, 52.4% are male, with an average age of 46.0 years.

Which brands do Saratoga Race Course fans like most?

Saratoga Race Course fans show strongest brand affinity for Historic site (10.05×), Tech News (19.75×), and Minnesota (2.96×) over the country average.

Where do Saratoga Race Course fans live in United States?

Saratoga Race Course fans in United States are most concentrated in New York (reach 152,795), Pennsylvania (reach 35,256), and New Jersey (reach 29,923). These three regions account for the largest share of the active audience.

What other brands do Saratoga Race Course fans also like?

Beyond Saratoga Race Course itself, the audience over-indexes on Tech News (19.75×), Minnesota (2.96×), Goop (6.92×), and Nebraska (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saratoga Race Course. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.